Behind The Veil

Everyone believes that if they can just get their 15 minutes - that life is going to be good...but it's not that easy - especially now!  Here is what you have to do to become successful, and sustain that success, in the event world. Our special guest - Shari Lynn Krammer has done it all...and you might just recognize her name as one of the original Editorial Directors of BIZBASH South Florida...

This week we welcome our friends at Good Shuffle - A Powerful Event Rental Management Software. This is definitely a show to tune in for!! Not only will we be talking about Good Shuffle and what they bring to the event industry - but we are also going to be delving into the realities of event and wedding planning - The Good, The Bad, and The Not So Pretty. It's been a tough 16 months and ever...

Who hasn't said at some point, "Maybe I should go work for myself"? Being self-employed definitely has it perks, but it's also scary as sh*t! Advances in technology, changes in trends, or even a pandemic, can destroy a business - and usually without any warning.  This week we welcome Jeffrey Shaw, the author of a new book aptly titled "The Self-Employed Life". We will...

It seems like everyone is doing it, but should you be as well? Just because someone else jumps off a bridge, you know the saying. But - is it something you should be thinking about doing? How do you get started? And what about finding followers! Is this something that could help build your brand and build more business, or is it just more hot air? Time to find our way through the Bull Sh*t and get...

When is it the right time to hire an employee versus contract workers?  Does a Business Plan have to be written?  These questions and many more are answered on today's podcast, with special guest Michelle Loretta   With a degree in accounting, it seemed like Michelle had her career laid out for her when she began working in the corporate world at companies like Deloitte and Coach. It wasn’t u...

This week it's all about Harmony and Balance. How do you ensure that all of your clients quirky ideas come to life while protecting your brand? How do you also find balance between work and home when your self employed? We all try to be as accessible to our clients as possible, day or night - but at some point something has to give. Our guest this week may have the answers that you are lookin...

Reminder that this show is recorded LIVE.  Todays opening will go on the blooper real when Co-Host Brooke Logan Stoner didn't realize we were live before telling us how her day was REALLY going!  LOL This week we welcome Eddie Babbage - CEO and Founder of Timeline Genius.  We discussed everything from what is Timeline Genius to our fascination with the British show "Black Mirror".  ...

A wedding typically has the big five - Venue, Catering, Florals, Photography, and Entertainment.  With these covered, you have a party read to go.  But then what about the extras?  This could be everything from favors to nitrogen ice cream. This week we welcome Amy Fisher - Franchise owner of Frost 321.  Frost provides frozen delights that have been dropped to a negative 321 degrees with the use o...

Events are coming back in a huge way but there are shortages everywhere!  From being able to get a hold of sales people at hotels to the massive global floral shortage, it seems we may be ready to get back to events, but the world at large may not. Special Guest: Jill Vidal - Raines - Owner of EB Event Rental & Design in Houston Texas. Behind The Veil Host: Keith Willard Behind The Veil Crew:...

This week we welcome Heather Rouffe - Director of Sales and Partner at Atlas Party Rental. We go in depth into how Covid has changed the world of rentals, the process that couples go through, and how you as a the client can make rentals truly work for you. Be aware that there was a few audio feedback issues that we are working to resolve on future episodes! Host: Keith Willard Behind The Veil Crew...

This week we get personal.  Our South Florida community lost a major leader after a long battle with lung cancer.  Her name was Tara Horner and she was loved. Our Behind The Veil crew talks about the qualities that made her an exceptional leader and how we all do everything that we can to hide what is happening in our personal lives to ensure that our clients have the best day of their lives. The...

Now that we are starting to see the idea of a post COVID-19 world ... What are things that we instituted during Covid that make sense to keep, and what things are going to go bye bye as fast as possible!  Masks, Sanitation Stations, Seating Charts, and more... we even delve into the idea of requiring guests to be vaccinated! We all agreed that based on the responses, that how you feel about certai...

 This week it's back to basics. What should you be thinking about when first starting to plan a wedding. From finding the perfect venue to finding the perfect vendor, our panel will give you insights into how to start planning. This includes some mistakes that other couples have made, so that you can avoid them!  Host: Keith Willard - Keith Willard Events Behind The Veil Crew: Marci Guttenber...

This weeks show, Wedding Nightmares, has been the most requested theme for Behind The Veil. Let's face it - everyone loves a train wreck especially when it's not our own. Every event pro has a story of something crazy, over the top, or totally unexpected! Human beings in general are messy - now throw in a pressure cooker environment like a wedding, with a whole bunch of alcohol, a dash o...

When you think about weddings and events - you normally don't defer to thinking about room blocks and travel plans. This includes all the details that go into contract negotiations, room block setups, and transportation issues that can literally make or break your wedding! This week's guest is Michael McGee - Managing Partner of DME Meetings & Incentives and DME. Michael started his...

We have all been there! Covid burnout!! So much so that we just want to say F... This Sh..! Either with moving forward with planning or dealing with the constant changes of dates and details.  This week we welcome a Behind The Veil favorite - Rachel Sheerin - who is going to help all of us (couples and vendors) deal with Covid Burnout and help us find our way back to joy and success! Rachel Sheeri...

In the time that it takes to plan a wedding, a lot can happen to us personally. Brides and Planners can go through death, diseases, financial issues, and Covid, just to name a few. When should you have Empathy versus Sympathy? Then what? When is it time to cut the cord? For brides - when do you start looking for someone else? For Wedding Pros, when is it time to do more than listen? Leah Weinberg...

In this day in age - we have all become very good and pivoting our thoughts and words to help ensure our clients stay excited. But how do you not sugarcoat things will keeping this joyous? how do you create boundaries, set realistic expectations, all the while you are making sure your clients stay excited? These questions are even harder now when the world is so fluid with the introduction of vacc...

It seems that Covid has allowed everyone to share their opinion about your wedding! Everything from "how could you?" to "what are you thinking?" are becoming part of the norm when it comes to responses from friends and family. How do you respond? When is it considered abuse? We welcome back Dr. Tania Paredes to answer these questions and more! Tania is a clinical social worker...

Technology has evolved quickly over the last year allowing planners and couples to do more than ever virtually. But what are options are out there?  What are the pros and the cons of moving to a digital format for couples and the vendors?  We welcome Nora Sheils, the co-founder of Rock Paper Coin, the first software platform to bring together wedding planners, couples, and vendors into one system...

Could you be discriminating without even realizing it? Are you doing enough to be inclusive in your marketing? This week we welcome Brittny Drye founder and editor-in-chief of Love Inc., the leading equality-minded wedding blog and print publication. Her inclusive efforts have been celebrated by the New York Times, Forbes, The Advocate, OUT Magazine, Refinery29,NY Daily News, Cosmopolitan, and mor...

In this episode we talk about the all intrusive subject of Covid.   Invitations - what is appropriate to ask your guests and how do you get across a message of safety without overwhelming the romantic vibe.  Is it appropriate to tell your guests that they must get vaccinated before the wedding?  What obligations do you have before and after the wedding when it comes to finding out someone has test...

Events are starting to come back and with it comes the opportunity to sell to new couples. But has Covid-19 changed the game? What should Catering Managers and other sales professionals take into consideration when trying to seal the deal. The same can be asked of couples...what should couples think about when looking to contract their wedding vendors? This week we welcome Meryl Snow, an expert in...

 A bad DJ or Band can destroy a wedding that took months, or even years, of planning. There is literally no way to recover from having a sub par performance from your entertainment choice. This means you better be damn sure that you have chosen correctly. But where to start? How do you figure out what you need? Does it fit your budget? Who should you trust? Tune in for a straightforward and honest...

Today we welcome back Renee Sabo - owner of Urban Soiree out of Boston to talk about the hottest new social media app, Clubhouse.  This iPhone user and invitation only app is all the talk, but what is it?  Is it worth it?  Host: Keith Willard - Keith Willard Events Behind The Veil Crew: Marci Guttenberg - An Affair To Remember ByMarci Brooke Logan Stoner -Keith Willard Events Special Guest: Renee...