Behind The Veil

During Covid - it felt like technology wa a lifesaver when everything else was going to the trash pile! Technology helped us communicate with clients in ways that never seemed possible. This week's guest is Nora Shiels - the creator and owner of Rock Paper Coin - a must have for event pros when scheduling payments, contracts, and communication with other vendors on a collaborative event. Nora...

Video has started to become a must have at more and more weddings, but unlike photography, not a lot of couples know what to ask or what goes into a great wedding video.  This week's guests were born with video cameras in their hands. Starting with an Iphones and working with their way up to multi camera system, this team has learned the hard way of what goes into a truly instagramable moment...

Let's face it - as small business owners and sales managers, the world seems determined to take us down! Either everyone is canceling or swamping you with new events. It seems like a now win situation. So how do you set goals in this environment? How do you set goals that also ensure you keep from burning yourself out? This weeks guest - Rachel Sheerin - is an international keynote speaker an...

OFD Consultiing owner, Meghan Ely, combines in the trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. Meghan represents clients globally and has earned them to coverage with the New York Times, Entrepreneur, Brides, Bridal Guide, The Knot, Martha Stewart Weddings, The Travel Channel, HGTV, Brit & Co and Refinery 20, among other....

You have your marriage license, but now what? This week, we welcome back Alan Berg, husband, father, son, friend, speaker, author, salesman, marketer, musician, handyman, consultant, and all-around nice guy.  There is a marriage, a ceremony, and a celebration, but are they the same? Here we examine what it means to focus on you and your significant other, preparing for your life together and the f...

This Tuesday on Behind The Veil, we will have a conversational approach to scaling an event publication before and during pandemic times. We welcome Julie Novack CEO and Co-Founder of PartySlate to learn more about how she got started, how the wedding and event editorial landscape has changed over the years, and through the current state of COVID, website best practices, and strategies for your br...

This week we decided to keep in house so to speak.  Host Keith Willard gets real about the struggles he has been going through this last year to keep up with a demanding schedule and his not so great job of being host of a recent episode.  Marci talks about the challenges of weight loss during the pandemic.  Brooke Logan Stoner talks about taking on new challenges. Host: Keith Willard - Keith Will...

This week we continue our conversation regarding the basics of wedding photography and then dive head first into how businesses can use professional photos to promote their business...including the basics of Sear Engine Optimization.  What is it?  How do you use it?  and does Google really know everything? Our special guest: Jeff Kolodny, is an award winning photographer who has done for a huge ar...

It is hard to figure out where you should be spending your time.  This weeks guest goes deep into who, what, where, and why!   Skip to minute 40 to hear some of the most interesting info and to get a good laugh! Julian Smith, receives 2 million+ monthly viewers to her Pinterest Board, and her website is #1 in the world for all of her keywords!! Julianne Smith is a nationally recognized wedding acc...

No one really wants to talk about the dirty side of throwing an event, but if you don't, it could quickly take a wrong turn! Many times, it's the first question that planners get from the mother of the bride - "What do the restrooms look like?" ...And for most, thinking about sanitation is not on the top of our list - but it should be! How we handle trash and restroom needs, ca...

How do you stay sane and on top of your work during the busy season? Ever felt like you worked like a dog all day but not actually accomplish anything? Even worse, having so much to do that you don't even know where to begin... We are going to talk about all of this and more. Tips that you will be able to use immediately to help reduce stress and become more efficient! This week we welcome ba...

This week we continue our series focusing on wedding basics. This week we talk about wedding decorations - including centerpieces, ceremony décor, bouquets, and more! Our guest this week Jacqueline Morgan Van Montague – Jacqueline Morgan Van Montague has worked in the luxury floral event business for over 30 years, from London to New York City to South Florida! Working for Royal florist Jane Packe...

We continue our series of wedding basics 101 - Wedding Makeup. This week we get into wedding beauty tips & tricks, discuss current trends, what to avoid, and so much more! This weeks guest: Marcia Williams - is the Founder and CEO of Embellish Beauty ( www. EmbellishBeauty.com ), which sells vegan, gluten-free, cruelty-free, long-lasting, and hydrating lipsticks, lip glosses, and easy-to-apply...

This week we continue our series about wedding basics. One of which is transportation. In this age of Lift and Uber - when is it appropriate to provide transportation? Then who do you invite? And it's got to be expensive? Or is it? In Oct of 2015, Darah and Joaquin bought Black Pearl Limousine, a company founded in 2004 by a burnt-out owner with rapidly decreasing sales. In the six years sinc...

Putting on a fundraiser is a great way to give back, especially now. But do you truly know all that goes into producing a fundraiser? How do you go about getting sponsors? and then there are the volunteers - and that is just the beginning. Which begs the question - Will your fundraiser do more harm than good? During this episode of Behind The Veil, we are going to have a straightforward conversati...

Planning a wedding is not easy task - but what are the things that you can do to make it easier for you and the planner? Planning a wedding is never easy! And that is true for both the client, and the planner. When not able to get across your vision, it can create stress and take up precious planning. And what happens when you get a few months into the process and realize that this is not a good m...

When it comes to champagne, versus prosecco, versus sparkling wine - many of us have no idea what the difference really is. Tune in to find out the difference, and how to sound like a rock star when describing it to your clients. For Brides, learn what really makes it different and how to pick the perfect option for your wedding. This week we welcome Carolyn Mariani, the Brand Ambassador for one o...

When planning a wedding, it's the number one thing that couples feel like they can cut from their budget. Of course, we can plan this wedding ourselves! Between the checklist that are provided by The Knot & Wedding Wire, and everything that we can find on the internet - why do we really need a wedding planner. Having a Day Of person should be enough. But is it really? This week we welcome...

The Truth behind A-List Celebrity Weddings & Events - There were some connection issues for the first 10 minutes but all is good after that! Marley Majcher is the CEO of The Party Goddess!,  A nationally acclaimed full-service event planning and catering company. From understated elegance to rock star fabulous, Majcher is known for creating the most talked about parties of the year for a clien...

This week, we continue our series about wedding basics. One thing that all weddings have in common is décor.  Some of the first questions you'll be asked is "What are your colors?" and "What are your favorite flowers?" But the rules have changed, and more and more couples are choosing to have recyclable options that DON"T include fresh cut flowers.  This week we welco...

You finally had your perfect day! Over a year and half of planning, worry, and pandemic, you finally got your moment. But - was it captured correctly? Are you worried about how the photos are going to look and did you really hire the right person?  Avoid all of these questions and find out what you should be asking before you hire that pro, and what can be done after the fact. Lynne Reznick is the...

After a year of nothing, and praying for new clients - all of a sudden your wishes have come true! But be careful what you wish for. Now it's starting to get too much and the needs of the clients are different than before. How do you avoid burnout, use resources to grow your business, for the clients that you want, at your pace! helping service-based creative entrepreneurs reach their full po...

Finding the perfect wedding cake should be... well - a piece of cake. But there are so many option now available! Plus everyone seems to have an opinion that the truth can get messy. If you are newly engaged, then you know what I am talking about. We are going to get to the bottom of all of the myths and reveal the ingredients that go into finding the perfect cake. Earth and Sugar is a creative co...

This week, the show goes on the road!   We get to meet some amazing surprise guests that will talk about everything from a wedding conference that is centered around the use of marijuana ... Yes - you read that right! ... To  Michael Dwor, the CEO of a VerTerra - a company that produces plate ware that is 100% earth friendly.  This all started with their first products being made completely out of...

This week we had some technical difficulties with our guests - soooo - we've replaced the episode with a conversation between Keith Willard and Co-Host Brooke Logan Stoner. This is a real inside look into what the conversations are like between the Co-Hosts before the camera turns on! Host:  Keith Willard Co-Host: Brooke Logan Stoner Support the show Behind The Veil Crew: Host: Keith Willard...