Curion

Behind The Shelf

Business EN ↓ 3 episodes

This podcast will be a market-facing show focused on product innovation, consumer behavior, and what actually makes products succeed beyond the boardroom. It will move away from corporate storytelling and instead spotlight real insights, and data-backed perspectives from across the CPG, FMCG, beauty and retail landscape. Some episodes will also offer insights from founder journeys of stellar brand stories. The show will position Curion as a trusted voice that translates consumer feedback into tangible product improvement, offering data-backed consumer insights that help the product win, always...

Author

Curion

Episodes

Maggie Schmieder on the Loyalty Secret Most Beauty Brands Miss 08.07.2026 19:53

What if the secret to building a cult-following brand wasn't fancy manufacturing or massive marketing budgets, but genuine human connection? In this episode of Behind the Shelf, Keren Novack sits down with Maggie Schmieder, founder of Bitty Balm, to explore how a simple kitchen experiment evolved into a thriving clean beauty brand with an impressive 55% repeat customer rate. Maggie shares the less...

Why "Vanilla" Wins: Jason Burke's Playbook for Scaling Food Brands 24.06.2026 27:40

What if the biggest mistake food brands make is assuming consumers want innovation more than great taste? In this episode of Behind the Shelf, Keren Novack sits down with Jason Burke, founder and CEO of New Primal, to explore the realities of building a food brand that survives and thrives on crowded retail shelves. Drawing from his journey of growing New Primal from a homemade jerky business into...

Behind the Shelf Trailer 22.06.2026 0:49

Behind the Shelf is where product ideas meet real-world reality. Hosted by Keren Novack and powered by Curion, this podcast goes beyond marketing claims to uncover what actually makes products succeed once they hit the shelf. Each episode brings you inside the minds of founders, brand leaders, and product innovators across CPG, FMCG, beauty, food and beverage, and retail. From early-stage concepts...