Deniz Chaban

Behind The Seams with Deniz Chaban

Behind The Seams with Deniz Chaban explores the work that drives the development of the wholesale and retail fashion industry. Deniz Chaban is the co-founder and CEO of the Swedish fashion-tech company Touchtech. In this pod, Deniz has conversations with people from the industry to talk about a wide range of topics such as selling, buying, marketing, AI technologies, AR/VR applications, metaverse, sustainability, digital transformation, and change management. The goal is to spread stories and insights across disciplines and departments to inspire progress and innovation.

Author

Deniz Chaban

Category

Technology

Podcast website

behindtheseams.fashion

Latest episode

Apr 9, 2025

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Episodes

Rasmus Hyltegård - Finding Real Value in Tech, Investing in People, Tech vs. Customer Expectations 09.04.2025

Rasmus Hyltegård, Global AI Retail Lead, Data & AI Avanade Integrated Center of Excellence, discusses the evolving roles of AI, IoT, and Big Data in retail. With over 15 years of consulting experience, Rasmus shares insights on breaking organizational silos, empowering employees, and aligning technology with customer expectations. He highlights the importance of viewing employees as valuable a...

Cillian Drury: Digital Transformation in Fashion, B2B Solutions, Traceability, AI Challenges 10.02.2025

Cillian Drury, a seasoned expert in fashion retail technology, shares his journey from the traditional retail landscapes of Europe and Asia to spearheading tech-driven initiatives with NuORDER. Cillian talks about the challenges and opportunities in adopting digital solutions, highlighting the growing importance of traceability and sustainability. He explores AI integration and the rise of B2B dig...

Andres Castro: Enhancing Relationships with AI, Digital Signage, Big Data, Globalization of Tools 27.01.2025

Andres Castro, the Teamhead of Customer Connectivity at PUMA Group, explores the transformative power of AI and big data in modern retail. Drawing from his expansive experience in launching digital solutions, Andres shares insights on balancing technology with human interaction, the shift towards SaaS partnerships for scalable success, and the challenges of implementing global tools that cater to...

Ines Clark: Omni-Channel, Future store experience, Pre-Purchase insights, re-targeting, personalization 30.09.2024

Ines Clark, the Founder at MartyAI, discusses the future of fashion retail through AI-driven personalization and omnichannel strategies. She reflects on her experience at NuORDER and Farfetch, discussing the transformation of store experiences, the role of pre-purchase consumer insights, and the impact of digital innovation on retail operations. Her insights offer a glimpse into how technology can...

Behind the Seams: Joakim Tennfors: 3D First Experience In Commerce, Photogrammetry, 3D Production Pipeline Using Samples, Color Accuracy, AR, Virtual Try-On, AI 29.05.2024

Joakim Tennfors, 3D Production Manager at Fibbl, delves into the transformative power of photogrammetry in creating scalable 3D models from physical samples. He explores the challenges and solutions in photogrammetry, the significance of accurate lighting and color representation, and how AI can automate and enhance 3D production. (00:00) - Intro / Highlights (04:30) - On Joakim's role at Fibb...

Behind the Seams | Claudia Vazquez: Transitioning to 3D Fashion Design, Importance of Lighting and Color, Creating Digital Avatars, AI in Fashion 23.05.2024

Claudia Vazquez, the 3D Manager at VILA, discusses her transition from traditional fashion design to 3D modeling, the impact of 3D technology on the fashion industry, the intricacies of lighting and color accuracy, and the future role of AI in enhancing 3D design processes. These insights reveal how 3D technology is revolutionizing fashion design, making it more efficient and innovative. (00:00) -...

Behind The Seams | Martin Gustafsson: Positioning a Denim Brand, Fast Fashion, Producing on Demand, Never out of stock 16.04.2024

Martin Gustaffson, founder of Madh, shares the brand's origin story and discusses the challenges of creating durable, high-quality denim and their approach to sustainable fashion, through an innovative on-demand production model that allows for extensive customization, adapting to consumer needs without the burden of overproduction. (00:00) - Intro / Highlights (03:02) - Who is Martin Gustafss...

Behind The Seams | Isaac Korn: Metaverse, Opening shop in Decentraland, Activations, 3D, Digital Wallets, Business case 22.03.2024

Isaac Korn is the Senior Director of Innovation at Perry Ellis International. He delves into their pioneering venture into the metaverse and shares insights on embracing virtual environments for brand engagement, tackling the challenges of cryptocurrency and digital wallet adoption, and navigating the evolving landscape of digital fashion. CHAPTERS: (00:00) - Intro / Highlights (02:58) - Who is Is...

Behind The Seams | Patrik Lundström: Sustainability, Legislation vs. Free Market, The Renewcell Story, and Battling Greenwashing 12.03.2024

Patrik Lundström, former CEO of Renewcell, dives into the intersections of sustainability, legislation, and the free market in fashion. He explores the journey and challenges of Circulose, Renewcell's groundbreaking recycled material of worn-out clothes, highlighting the industry's response, the importance of brand commitments, and the battle against greenwashing. (00:00) - Intro / Highlig...

Behind The Seams | Jimmy Ekbäck: PIM, Product Enrichment, eCom, Cartier Success Story & Typical IT pitfalls 05.03.2024

Jimmy Ekbäck has over 16 years of experience in managing product-related data and making it accessible to enable the development of applications. He was the co-founder and CTO of InRiver PIM and is currently the CTO of Occtoo, the data experience platform, which he also co-founded. Chapters: (00:00) Intro (02:17) Who is Jimmy Ekbäck? (04:50) What is a PIM? (07:31) What was there before a PIM? (09:...

Behind The Seams | Luca Pascucci: Sample-less selling in wholesale, showrooms, AI, Apple Vision Pro, Virtual Try-On 22.02.2024

Luca Pascucci is heading the digital team at Name It. He shares stories and insights about transitioning into a digital way of selling with the goal of becoming sample-free by 2026. Name It is a Danish fashion brand for babies, kids, and teens. EPISODE LINKS Luca’s LinkedIn:  https://www.linkedin.com/in/luca-pascucci-172006111/ Name It LinkedIn:  https://www.linkedin.com/company/nameitofficial/ Na...

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