Behind the Mirror

In this episode of Behind The Mirror , Keith Posehn and Dafra Sanou dive into the real edge creators have in an AI-driven world: authenticity, trust, and human connection. From MrBeast to Jackie Aina to Becca Bloom, they break down why some creators build fanbases that no algorithm can replicate — and what that means for brands, marketers, and the future of discovery. If you run partnerships, work...

In this episode of Behind the Mirror , host Keith Posehn sits down with longtime friend and industry veteran David Rodnitsky, founder of 3Q Digital, for a deep dive into how artificial intelligence is reshaping the marketing landscape. From the rise of zero-click search to the rapid evolution of LLMs like ChatGPT and Claude, Keith and David explore what these changes mean for marketers, agencies,...

Affiliate marketing is often dismissed as a bottom-of-funnel, last-click channel, but that perspective sells it short. In this episode, host Keith Posehn is joined by Ashley Whetung, Senior Consultant at Zorz, and co-host Liem Vuong to explore how affiliate and partnership programs can play a much larger role in demand creation, trust building, and brand growth. From mass media publishers to creat...

In this episode of Behind the Mirror , hosts Keith Posehn and Liem Vong sit down with Dafra Sanou, Growth & Digital Marketing expert, to explore how AI is transforming affiliate and partner marketing. Together, they unpack how brands can leverage partnerships in an AI-driven world, why governance and context matter more than ever, and which parts of the recruitment and program management proce...

The CRM landscape is changing fast. For years, Salesforce dominated. But in today’s market, HubSpot is closing the gap at an unprecedented pace - rolling out enterprise-grade features, innovating faster, and challenging the old guard. In this episode of Behind the Mirror , Keith Posehn and Liem Vuong sit down with Eric Potter, COO of OpMethods, to unpack what’s really happening in the CRM space. F...

In this episode of Behind the Mirror, Keith Posehn and Ashley Parducci delve into the complexities of attribution in marketing. They discuss the evolution of attribution methodologies, the challenges of measuring consumer journeys, and the importance of understanding technology's role in these processes. The conversation highlights the significance of video marketing, the concept of measurement de...

Is Your Affiliate Program Stuck? Here's How to Break Through In this episode, Keith Posehn sits down with Liem Vuong to talk about the silent killer of affiliate growth: stagnancy. They explore why playing it safe can actually be the riskiest move in today's landscape and what to do about it. From battling organizational inertia to setting bold goals and testing your way forward, this conversation...

In this episode, Keith Posehn and the team at Zorz discuss the complexities of budgeting in marketing, particularly focusing on affiliate marketing. They explore how affiliate budgets differ from traditional marketing budgets, the importance of trust in partnerships, and the challenges of marketing mix modeling. The conversation also delves into the intricacies of media spend and its impact on aff...

This week, the Zorz team dives into a big question: how do we expand our idea of what affiliate marketing  can  be? In this episode, Keith Posehn, Dafra Sanou, and Liem Vuong challenge the standard view of affiliate programs as coupon-driven or loyalty-heavy. They explore how innovative affiliates can build trust and relevance, open up mass media opportunities, and help brands show up in...

In this episode of  Behind the Mirror , Keith Posehn, Dafra Sanou and Liem Vuong tackle a question that just won’t quit:  Is affiliate marketing scammy?  They dig into the roots of this perception, drawing on years of experience leading high-performing programs at companies like Uber, navigating fraud, and dealing with misaligned incentives. You’ll hear personal horror stories (thin...

In this episode of  Behind the Mirror , Keith Posehn, Dafra Sanou, and Liem Vuong explore why trust isn’t just a marketing buzzword - it’s the foundation of long-term brand growth. They unpack how brands can reinvent themselves by leveraging credibility through partnerships and influencer collaborations, the role of incrementality in reaching new markets, and why authentic advocacy outperform...

Keith Posehn, Dafra Sanou, and Liem Vuong pull back the curtain on what it  really  takes to scale an affiliate or referral program. From managing risk and fraud to structuring incentives that actually work, they share battle-tested insights, including what went down during Uber’s infamous “Penguin Gate.” Tune in for lessons on trust, alignment, and the fine line between growth and chaos...

In this episode, we’re talking how to craft the right incentives for your partners to create growth. The structure you set can either drive real performance or quietly drag down your program. We get into how tiered bonuses can unlock more revenue, when to lower commissions, and what it takes to shift partners from passive to proactive. Sometimes a small change in how you reward partners can turn u...

In this episode, we dive into the complex world of marketing attribution and why it's time to move beyond outdated models like last-click. We unpack the limitations of multi-touch attribution and what it actually means to measure value in today’s performance-driven landscape. We also explore how brands can rethink how they reward partners - shifting from what's easiest to track to what truly drive...