Behind the Golf Brand Podcast with Paul Liberatore

Send a text In this week's episode, I interview my good friend Rick Versace Jr., the founder of  Proud 90.  Proud 90 is just a group of guys that love hitting the links. Breaking 90 is considered a win for the day when they go out.  Their approach to golf is similar to our approach to life - always have a good time, and don’t take things too seriously. It’s not just about hitting the lowest s...

Send a text In this week's episode, I interviewed my good friend Rene Delgado, the Founder and CEO of Indoor Golf Shop Like you, the Indoor Golf Shop loves golf, it’s a wonderful game that can bring us together for good times and fierce competition. Like you, the team at the Indoor Golf Shop has played golf for most of our lives – it’s timeless and has given us many great memories shared with...

Send a text In this week's episode, I interviewed my good friend Patrick Keegan, the Founder of Field Day Sporting Co.  Field Day, which was created to positively impact the community and share what they can with the people around them.  All of their products are crafted with great attention to detail, taking inspiration from sporting greats, American icons, and apparel they've broken in...

Send a text In this week's episode I interview my good friend and fellow YouTuber Matt Fryer who shares his story of how he went from 0 - 215,000 subscribers, and over 32 million views in just a few short years. Matt has been involved in golf for over 20 years, and he has seen all aspects of the market, from playing professionally for 4 years to running a professional shop at a leading resort...

Send a text In this weeks episode I interview my good friend Jimmy McDonald, Director of Sales for GolfZon. GolfZon is the #1 golf simulator company in the world, with locations in some 63 countries, with over 12,300 commercial sites. Just in 2022 alone, over 87 million rounds of golf were played on their simulators. And what is really cool is that Golfzon also hosts two professional virtual golf...

Send a text In this week's episode I interview my good friend Taylor Crosby, one of Golf Digests “Best Young Teacher’s in America” list. This honor is only given to the select few golf instructors under age 40 who are making the biggest impact on the industry—and in more ways than ever, with the growth of digital and social media.” Crosby played collegiate golf for both the University of Geor...

Send a text Clinch is founded by two Oregon golfers, Matt Mahoney and Jason Desoldato, under the belief that there are better materials from which to make a golf glove. Jason worked for Nike and Burton and had extensive experience with innovative fabrics that help athletes overcome their challenges. Thus, Clinch was born. Clinch focuses on modern performance gloves designed to perform in rain or h...

Send a text In this week episode I interview my good Akbar Chisti the CEO and co-founder of Seamus Golf.  Akbar started Seamus Golf out of his garage with his wife Megan Chisti in 2011.  Since the beginning, every product they make is meant to tell its own story. Whether it’s the U.S. Open, The Masters, or a number of custom projects they have pursued for some of the most influential and inspirati...

Send a text In this week episode I interview my good friend legendary golf instructor Jim McLean, who is one of the most prolific golf instructors of the last 30 years. He is known for coining the phrase “X-Factor”, observing that the greater the differential between the hips and shoulders at the top of the swing, the more power the golfer can create. He pioneered the use of video for golf instruc...

Send a text In this week episode I interview my good friend, Ian Zubkoff, the Executive Vice President of Super Stroke to discuss the amazing growth of this iconic golf brand.  Not too long ago, all golfers basically used the same grips. SuperStroke was created to change that. In 2009, they launched a radically different line of putter grips. They knew they would help golfers shoot lower scores. W...

Send a text In this week episode I interview my good friend, Greg Sabella, the Vice President of Sales, and formerly a Director of Marketing for Callaway golf, to discuss everything Uneekor. It is widely regarded that Uneekor makes some of the best golf simulators in the golf industry. Now with its release of the new Eye Mini, Uneekor first ever portable launch monitor, they coming after the bigge...

Send a text Jared Solomon and his partners started with a vision, to make golf for everyone by delivering a dynamic, entertaining, and inclusive way to experience golf. Five Iron has quickly re-shaped urban golf culture by putting a modern spin on an old classic. They began their story in 2017 from humble beginnings with one location on Fifth Avenue in the Flatiron District, the origin of our name...

Send a text Hey Guys, in this week's episode I interview my good friends Seth Frack (VP of Development) & Jordan Vlogger (Community Manager) at SkyTrak.  Nowhas long been the leader in at-home golf, and its next evolution is a leap forward.  The new SkyTrak+ brings major advancements in its core technology by adding a dual doppler radar system and proprietary machine learning software - t...

Send a text In this week's episode Paul interviews his good friend Justin Bryant from Rapsodo to discuss the launch of the new Rapsodo MLM2PRO Launch Monitor and Simulator.  Rapsodo is a sports analytics company that empowers athletes and coaches to analyze and improve their game, with affordable, portable, easy-to-use, data-driven sports technologies. In 2010, their founder and Chief Executi...

Send a text In this week's episode Paul interviews Lashan Wanigatunga the CEO of Two Guys with Balls. Pretty much the best name for a company. Based in Wisconsin, Lashan created Two Guys With Balls out of his passion for golf, and he lost a lot of golf balls. He believes that everybody should be able to enjoy this great game without having to worry about the $4 you just shanked into the woods...

Send a text In this week's episode Paul interviews YouTube, TikTok , and Instagram star Remec Carlson, aka the CEO of Golf.  With collaborations with some of the biggest brands and influencers in golf Remec has been crushing video content his unique style in teaching and having on fun when on the course.  Remec went to IMG Academy & studied under David Leadbetter in his junior career. The...

Send a text In this week's episode I interview my friend, Sean Ogle, Founder of Breaking Eighty. What started as a website in the Summer of 2012 has become one of the very best resources on the internet for unbiased golf product reviews. Where you can find reviews of everything from rangefinders, to launch monitors, to shoes, bags, and more.  In the past couple of years Sean has parlayed this...

Send a text In this weeks episode I interview Robert Winskowicz, the founder and CEO of Sqairz golf shoes. The vision for SQAIRZ started on a New England driving range, where a pair of square-toed dress shoes spurred a visual realization. This idea continued through years of research into ground force reaction, biomechanics and foot movement. It culminated award-winning shoes, now played on tour,...

Send a text Based in Canada, Brandon Cubitt has created a YouTube channel that is gaining traction through reviews of golf tech, golf clubs, and golf instruction. "Behind the Golf Brand" host Paul Liberatore talks to Cubitt about the channel's growth and how he has become a go-to source about golf gear, and how he has grown his YouTube channel so quickly. Support the show

Send a text True Linkswear CEO Jason Moore and VP of Marketing Brandon Wallach joins "Behind the Golf Brand" host Paul Liberatore to discuss how the golf shoe company came to be, their growth over the past three years, and how they are diversifying into golf apparel and accessories. Support the show

Send a text On Point Golf Ball markers was started a few short years ago by Briston Peterson and has grown in one of the most popular golf accessory brands. They have partnered with U.S. Open Champion and 17 time winner on the PGA TOUR, Jim Furyk. As the On Point golf ambassador Jim joins a growing PGA, LPGA, and amateur golfers using our 3D golf ball markers.  On Point golf ball markers include a...

Send a text It all started one day, when they were out hitting the sticks. They guys at Odin asked themselves, why aren’t we losing our own golf balls, and instead using expensive gear from old, stuffy brands that don’t really speak to us? Wisdom and creative juices began to flow, and from that moment, ODIN had its first heartbeat. As they got into it, they quickly realized that this is more than...

Send a text Formed in 2017, Sweet Rollz Golf was created with a simple goal – to breathe new life and style into golf, starting with the radical reimagining of the boring putter grip. For too long, attempts to add style and flair to golf accessories had mostly been cheesy and kitschy, or both. As a result, golf accessories have mostly remained unoriginal and, well, pretty meh. As they set out to d...

Send a text Matt Cermak and Evan Singer met through sharing the same best friend. Evan grew up with Ryan. Matt played on the college golf team with him. Together, they decided it would be funny to give a joint speech (or skit.. depends on how you look at it) at Ryan’s wedding 5+ years ago. Let’s just say they brought the house down. From that moment on, their spark with a microphone and shared lov...

Send a text Power Tee founder and CEO Martin Wyeth joins "Behind the Golf Brand" host Paul Liberatore to discuss how the golf tech company came to be and the innovative process of creating  world’s best performance automatic teeing system for the indoor environment, driving ranges, and country clubs. We explore the difficult rise from starting with one golf range in England to be install...