Behind The GAVL

In Episode 13 of Behind the GAVL, Ryan Raplee, Co-Founder and CEO of GAVL, sits down with Ric Perez, Sr. Vice President at Strategic Capital, to get into a conversation around how attorneys can better serve clients beyond the settlement itself, Ric’s passionate work with Paws For Justice, and John Oliver’s recent segment on structured settlements and how it was perceived in the legal space.  With...

In episode 12 of Behind the GAVL, the tables are turned as Mariah Farrens, Marketing Strategist at GAVL, sits down to interview GAVL Co-Founder and CEO Ryan Raplee. They reflect on the company's 10-year journey and lessons learned from a decade of running a business and working with law firms across the country.  The conversation explores entrepreneurship, leadership, team building, company cu...

In this episode of Behind the GAVL, Ryan Raplee sits down with Brett Kohler, Head of Sales at Intaker, to talk about how AI is changing the way law firms capture, qualify, and convert new leads.  Brett shares how Intaker helps firms create a faster, more personal intake experience through AI-powered tools, video, and smarter lead communication.   In this episode, Ryan and Brett dive into:  How AI...

In Episode 10 of Behind the GAVL, Ryan Raplee, Co-Founder and CEO of GAVL, sits down with Sam Dolce, Attorney and Vice President at Milestone, to discuss the client experience during litigation, and the financial realities many law firms never fully see.  The conversation gets into settlement administration, legal tech, trauma-informed care, client communication, operational efficiency, and how AI...

In this episode of  Behind the GAVL , Ryan Raplee, Co-Founder and CEO of GAVL, sits down with Brian Garelli, President and Founder of Preferred Capital Funding.  Together, they explore the gap that exists in almost all law firms—the difference between the case an attorney sees and the actual experience a client is living through daily.  While legal professionals are trained to focus on facts, stra...

When someone lands on a website, what needs to happen in the first 3–5 seconds?  In this episode of Behind the GAVL, Ryan Raplee, Co-Founder and CEO of GAVL sits down with Luke Potadle, Head of Websites at GAVL, to break down what actually makes a law firm website effective.  With over a decade of experience in web development and design, Luke dives into the importance form, function, conversion r...

In this episode of Behind the GAVL, Ryan sat down with business consultant and coach Cheryl Pope, Founder of Carlton Human Capital.   Cheryl works closely with law firms to improve leadership, communication, and team performance. From leadership gaps to communication breakdowns, she shares how misalignment between people, roles, and expectations quietly impactsgrowth, culture, and client experienc...

In this episode of Behind the GAVL, we dive into how client experience is becoming a defining factor in legal practice today. How can we use technology to support, but not replace, human connection?  Law firms who win are the ones who use tech to enhance, not replace, the human experience.  “You want the kiss cam to catch your business with the 5-star review.” - Paul Bamert  This week, CEO and Co-...

We made it to episode 5 of Behind the GAVL! Thanks to everyone who has tuned in with us thus far.  This week, we were lucky to be joined by Ray DeLorenzi the Founder of RebuttalPR.  He joined our very own Ryan Raplee (Co-Founder & CEO of GAVL) for a look at how your businesses reputation and visibility online matter now more than ever.  In this episode Ray and Ryan dive into:  Why should law f...

Episode 4 of Behind the GAVL features Jay Madheswaran, Founder & CEO of Eve, joining host Ryan Raplee (Co-Founder & CEO of GAVL) for a deep dive into how artificial intelligence is transforming plaintiff law firms. Jay brings over 15 years of experience in AI and machine learning at companies like Facebook and Rubrik, along with venture insight from Lightspeed. In this episode, he breaks d...

Episode 3 of Behind the GAVL features Jess Spino, Member Success Manager at Injury Board, joining host Ryan Raplee (Co-Founder & CEO of GAVL) and Catherine Rodman (Sales Development Rep) for a behind-the-scenes look at what truly sets elite plaintiff firms apart. Jess shares what she hears every day from top trial lawyers across North America—why community, trust, and exclusivity matter more t...

Episode 2 of Behind the GAVL dives into why video matters now more than ever—how storytelling drives trust, why people connect with faces over text, and how video turns law firm websites into real conversion tools. Host Ryan Raplee (Co-Founder & CEO of GAVL) is joined by Oscar Hernandez (Video Editor) and Catherine Rodman (Sales Development Rep) to unpack why GAVL leaned into video early and w...

Episode 1 of  Behind the Gavl  launches with host  Ryan Raplee (Co-Founder & CEO of Gavl)  and a clear mission: give law firms real-world, behind-the-scenes insight on  legal marketing ,  SEO , and emerging  AI trends straight from the agency floor.  Ryan is joined by  Caitlin Lane (SEO Manager)  and  Catherine Rodman (Sales Development Rep)  to break down what’s actually changing in search as...