Behind The Details w/ Chelsea

In today’s episode, I sit down with Nick Briton from Yum Cars to dive deep into their brand-new ceramic coatings that took SEMA by storm. We talk about the science behind the products, what makes this new coating lineup different, and why so many detailers at SEMA were buzzing about it. Nick shares the development process, the challenges of formulating a next-generation coating, and what Yum Cars...

LIVE FROM SEMA

🎙️ In today’s episode, we sit down with Soc from Detailing Made Simple — a detailer who built a thriving business, then packed it all up to move to a new state and start from scratch. We’re diving deep into the real-life challenges of rebuilding a detailing business from the ground up and the lessons he’s learned along the way.💬 In this episode, we talk about:🚗 What worked for him in the past an...

In this episode, I sit down with Alex Russell from AquaTek, a Florida-based detailing brand that’s shaking up the industry. AquaTek has built a full line of user-friendly products that work for both beginners and seasoned pros, whether you’re detailing in a shop or running a mobile setup. We dive into what makes AquaTek different — their approach to simplicity, performance, and innovation — and ho...

oin me and Jeff Franklin of Improved Garage as we break down the detailing must-haves every car care enthusiast needs. We cover when to save vs. splurge on products, share our top budget-friendly recommendations for beginners, and reveal the ultimate detailing setup for those ready to go all-in. Whether you’re just starting your detailing journey or looking to upgrade to pro-level gear, this episo...

In this episode of Behind the Details with Chelsea, I sit down with Tim Coats, founder of Ethos Car Care, to talk about their extremely popular brand. We dive into the importance of innovation in car care, why transparency in detailing products matters, and how brands like Ethos Car Care are changing the way both professionals and enthusiasts approach detailing as well as what the future of the de...

In this episode, I sit down with the legendary Yvan Lacroix from DIY Detail for a no-holds-barred conversation about the detailing industry, myths, and what’s really going on behind the scenes. Yvan opens up about the evolution of detailing, the shift toward rinseless and waterless methods, how and when brushes are actually SAFE for car paint, and why transparency in products and chemistry matters...

In this episode, I sit down with Jamie from The House of Rags to dive into the wonderful world of microfibers 🧼✨. We’ll talk about what makes them such a game-changer in detailing, how Jamie is bringing fresh ideas to the table, and what’s coming up for SEMA and Thor Media. This isn’t your average technical talk—we’re keeping it fun, lighthearted, and full of behind-the-scenes insights. If you l...

In this episode of the podcast, I interview Gary from That Dtail Guy to discuss (and possibly uncover) the ugly truth about the detailing industry. We talk about the lack of transparency with chemicals, tools, and brands, and why so many detailers are frustrated with misleading marketing. Gary shares his honest opinions on what needs to change in the detailing world, how detailers can protect them...

In this episode of Behind the Details with Chelsea, I sit down with Fred Shramovich from OrangeBlue Marketing & Design, SEO In the Details (Youtube) and Glovebox to get a no-holds-barred critique of my detailing website! 💻✨Fred brings his industry insight and marketing expertise to the table as we dive into the do’s and don’ts of creating an effective detailing website. Whether you're ju...

🚨 The Coating That Might Replace PPF?! | Erin Knox of Avant Guard Unveils Formula 1051 🚨In this groundbreaking episode, we sit down with Erin Knox from Avant Guard to talk about his brand new ceramic coating: Formula 1051—a true innovation in the detailing industry. This isn’t your average ceramic coating. Erin claims Formula 1051 is thick enough to rival PPF, can fill in and cover up 1500 grit...

In this episode, I sit down with viral YouTuber and entrepreneur Josh from IMJoshV to talk about his growing brand, Quivr — including the launch of his brand-new hose and drying towel, how he balances business and family, and what’s next for the Quivr brand. Josh shares the behind-the-scenes journey of building a brand from the ground up, what inspired his latest product drops, and how he’s grown...

In this episode, I sit down with PJ, one of the founders of Dodo Juice, to talk all things detailing culture, waxes, and ceramic coatings. We explore the key differences between UK and US Detailing styles, the evolution of Dodo Juice products, and dive into a heated debate: Is traditional wax still relevant in a world dominated by ceramic coatings? PJ shares his insider insights into why Dodo Juic...

In this episode, we sit down with Adam Hindman, founder of Detailers of Sarasota, to hear how he went from washing cars locally to becoming one of the hottest mobile detailer in the industry- trusted with some of the worlds most exotic and high-end vehicles. Adam shares the real story behind the rise, the grind of building a detailing business from the ground up, how he broke into the luxury car m...

In this episode, we sit down with the team from Bio Bombs, experts in automotive odor elimination, to talk about the science behind removing stubborn smells from your car’s interior. Whether it's smoke, pets, food, or mystery funk, they break down how their system works and share pro tips for DIY odor removal that actually last.🎙️ Topics We Cover:How Bio Bombs products neutralize odors at the...

In this episode, we sit down with Aaron from Phoenix EOD to dive into the journey behind his innovative detailing brand. We talk about how he started Phoenix EOD, the inspiration behind his standout products, and what exciting new releases are on the horizon. Aaron also opens up about the real struggles of building a brand from the ground up, the lessons he's learned, and what it takes to stan...

In this episode we sit down with Carlos Serrano, one of the most respected names in mobile detailing, to uncover the systems and strategies behind his massive success. Whether you're just starting your detailing journey or looking to scale your business, this episode is packed with real-world insights and actionable tips. We cover: Carlos' go-to Standard Operating Procedures (SOPs) How he...

Think you know Meguiar's? THINK AGAIN. In this episode, we sit down with Markus Kleis, a key figure at Meguiar's, to talk about this legendary brand. From the company's surprising origins to how they keep innovating in a crowded and highly saturated market, Markus pulls back the curtain and shares some unexpected tips and tricks on how to get the most out of their products. We cover: H...

If you've ever wondered why your "SEO Checklist" isnot moving the needle - or why a gorgeous logo still leaves customers cold- then you need to watch this episode! In tonights episode we sit down with Gabe Fletcher from Detailing Growth to discuss : Why most owners still define "SEO" as keywords instead of CUSTOMER EXPERIENCE SIGNALS How you can't game the system with S...

Tonight were sitting down with Josh Felder, founder of Detail Addicts and Dan Czerwinski to find out more about the innovative detailing brand DETAIL ADDICTS. From their 3D printed tools and Battery Operated Ozone generator to their complex Hybrid Polishes and Compounds they are rethinking the detailing game and providing solutions for detailers every day. We're going to discuss their products...

n tonight's episode we're talking all things LABOCOSMETICA and detailing with Reggy. This Italian detailing company has taken the US by storm the last few months and for those that want to know the ins and outs of how to best use their products as well as some EASTER EGGS and ways to save $$ make sure you tune in and bring your questions! Reggy is an exceptionally skilled detailer so we&#3...

Tonight I'm excited to have my friend Jason Otterness from Car Supplies Warehouse, The Bays and Opticle Film come on the show to discuss some of the challenges he's encountered over the last few years as well as some of the lessons he's learned a long the way as a business owner and as a person. Many are probably familiar with his success with Chicago Auto Pros and some of the challeng...

Tonight we sit down with Nick McGurk, the OTHER HALF of DIY Detail. We're going to discuss how he got his start, some of the careers he's had that have contributed to his success now, how he and Yvan came to start DIY Detail and grow their Youtube channel to over 130k subscribers in under 2 years as well as some of the lessons he's learned along the way. https://www.diydetail.com    / ...

This is the episode I got roasted on for doing interiors the WRONG WAY. Join me and my two special guests for a hilarious fun episode!

Tonights episode we're shifting gears to discuss a often times overlooked but WILDLY profitable aspect of the detailing industry and thats in detailing and ceramic coating AGRICULTURAL Equipment. We sit down with Spencer from MAD Garage to find out how he learned to work on these beasts, the products and tools he uses and how he gets them done efficiently. Follow him on Youtube:    / @madgarag...