Behind the Craft

In this episode, we're taking a look behind a different kind of craft. CTE Logistics owners, Todd and Kimm Lytle join Aaron to discuss how they uphold their company's culture and commitment to excellence while navigating the exponential growth of their business... and the challenges. Get the whole story now, and find out how we used to craft a brand that upholds consistency both internally and ext...

In today's episode, we are once again talking to BrandCraft's award-winning Web Director, Jessi Miracle. She's here to discuss a website re-design we did for Benton REA, a rural electric co-op in eastern Washington. We get into the importance of designing for a user base that is well accustomed to an old site, the importance of shape and color in reflecting a brand's personality, a...

Design isn’t just about how it looks—it’s about how it works. In this episode of  Behind the Craft , expert Web Designer Jess Miracle reminds us that even the most technical, impressive designs fall flat if they don’t serve the user’s experience.🎧 Tune in to learn why user-centered design is the real game-changer.

In this episode, BrandCraft's founder - Torey Azure joins Aaron to discuss how we overcame challenges and crafted a public service announcement campaign to educate a community on they can help save lives and prevent opioid overdoses through graphic design, copywriting, video production, and targeted digital marketing.

In this episode of Behind the Craft, BrandCraft's Senior Digital Account Manager Brady Heid sits down to talk about a partnership we've had with a local sports team and discuss the behind the scenes work we've done to help them get butts in arena seats through digital marketing, and video storytelling. So, get your popcorn ready and settle in. Let's GO!

In this episode, BrandCraft’s Head of SEO Stephen Heath joins Aaron to talk about how to win the search engine optimization game in the age of AI, how small businesses can utilize AIO, and give some examples of clients we’ve helped through SEO services. New episodes every month on Spotify, Apple Podcasts, and YouTube.

Looking to make ads that stand out? Sometimes, the answer is—don't. In this episode, BrandCraft's Web Director Jessi Miracle joins to talk about a creative A/B test we conducted where we challenged the common belief that bold, disruptive ads always perform best. We get into the strategies of how and why some ads stand out, and more importantly - when blending in means more clicks and conve...

In Today's episode, by special request, Kellie Easley - COO of BrandCraft, joins the podcast as host to interview Aaron about his approach to storytelling and how he keeps our client's audiences the hero in every video, brand, or ad he writes. We'll also take a look at a few past projects and talk about the methodology and strategic decisions that led to each's creative direction.

In this episode, BrandCraft's Creative Director Thomas Walsh joins Aaron to talk about how we recently pulled off a multi-faceted awareness campaign that reminded everyone in Idaho of the importance of Public School Educators with the "Because of an Educator" campaign, and to give tips you can apply toward your organization's next campaign.

In this episode, we sit down with Claudia Myers - Digital Marketing Manager at BrandCraft, to discuss how our creative team and digital marketing team work together to craft marketing campaigns for optimal results. We also discuss what makes BrandCraft's approach to marketing unique, and breakdown a specific example of a client we worked through this process with last year.

We are joined today by Jordan Barno, BrandCraft's award-winning graphic designer, to talk about how a company's identity informs every aspect of design and get some tips on how to make sure your branding and website are attracting the right clients and customers for your business. We also tea e look at a specific example - the Carpark, and how we upheld their brand's integrity while also helping t...

In this episode, we sit down to talk with BrandCraft's award-winning video and phot specialist, Margo Luey, to talk about how brand informs every decision we make in video. Get tips on how to make sure your script, concept, and genre don't jump the shark while exploring new directions in your video advertising. We also take a look at a specific example - McCurley Dealerships, and how we upheld the...

"Hold on to your butts." In this episode, we sit down with Jessi Miracle, Web Director at BrandCraft, to talk about the strategies and techniques she applied to creating the multi-award winning website, drinkfeatherandfolly.com. We also discuss why brand matters when developing for the web, and finally, what Jurassic Park can teach us about Web Design.

Ashley Bolin, BrandCraft's award-winning graphic designer and animator joins us to talk about the process of animating an amazing explainer video she completed last year and also give you some tips on how to make your next animation project a success.