Behind the Content Podcast

We’re wrapping up Season One with a bang before taking a little mid-season break (don’t worry, we’ll still be hanging out with you on socials). In this episode, we cover it all: Taylor Swift’s engagement, hair curl routines, reno updates, and the real tea on booking Europe weddings as a content creator. Plus, we dive into listener questions on marketing tactics, power banks, open day setups, and t...

Wedding season is back, baby! In this episode, we’re giving you the real talk on getting yourself ready for the months ahead... mentally, practically, and creatively. From the chaos of Google reviews and makeshift websites to champagne towers collapsing mid-reception (and how the best planners save the day), we share the wins, the fails, and the prep tips that actually matter. We dive into: Why yo...

This week we’re joined by the brilliant (and hilarious) Tereza from Wilson & Lewis, who’s bringing 10+ years of wedding photography wisdom to the pod. From her and Tony’s meet-cute in London to building their business from scratch in Adelaide, Tereza shares her take on ideal couples, why she ditched city weddings, and the beauty of embracing whatever the day throws at you... rain, lions or Sta...

It’s a hot topic in the wedding world right now, so we’re diving in head-first... cameras, content creators and exactly where the line is between capturing magic and stealing someone else’s job. We’re breaking down the etiquette, the politics, and the all‑too‑common “I’ll just grab a quick DSLR shot” moments that send media teams into a spin. Whether you’re a creator, a photographer, a florist, or...

This week, we’re answering your FAQ's, think everything from surviving 10-hour shoots (hello, snack packs and supportive shoes), to whether paying for a magazine feature is actually worth it. We chat wedding expos, email automation Mads and debate the ethics of deleting your dance floor footage (spoiler: don’t). Plus: our take on awards, giveaways, and whether you really need to show that full gal...

We sat down with the ultimate planner, stylist, coordinator and part-time wedding day bouncer, Chelsea from Easy As Events. From a forensic chemist to full-time wedding whisperer, she shares her journey into the biz, the wildest day of drama (yes, it includes a punch) and all the insider tips your Pinterest board won’t tell you. We chat about:– The difference between a planner, stylist, and coordi...

This week, we’re joined by the beautiful Briony one of lex's former brides now turned wedding content creator. She takes us through the chaotic, unfiltered, and unforgettable story of her Lake Como elopement. From storage unit drama and missing photographers to chasing bouquets and sweating through corsets (in 40-degree heat, mind you), this episode is part love story, part warning tale. We di...

This week we’re taking you on a (very real) journey through what it’s actually like to shoot weddings in Europe from the dreamy content to the logistical chaos no one posts about. In this episode we break down the do’s and don’ts of booking Euro gigs as a content creator: budgeting properly, pitching with purpose, navigating culture shock, and dealing with lost bags (and even lost camera gear 😅)....

In this chat with Kristine from  The Modern Brides BFF , we unpack her  real  journey from ditching the corporate ladder and surviving a redundancy spiral to building one of Australia’s most-loved wedding content brands. Kristine spills on the unexpected moments that led to her success, why she’ll always hire for personality first, and what couples  really  need to understand before booking a cont...

We’re spilling the tea on what  not  to do as a wedding content creator from stepping on toes (literally) to stealing trending ideas shot-for-shot. Whether you’re brand new to the industry or have a few wedding seasons under your belt, we’re diving into the mistakes we’ve made, seen, and sworn to never repeat. In this episode: The difference between inspiration and straight-up copying Why building...

Not sure if you need a wedding videographer or a content creator? In this spicy couple series ep, we break down the pros, cons, equipment, delivery times, and what  really  separates the cinematic big guns from the BTS phone footage. From heirloom-worthy films to the snack-sized reels you’ll be smiling at the morning after, we help you figure out what you’ll actually watch, share, and love. Bonus:...

In this episode, we’re throwing down the ultimate green and red flags guide for booking a wedding content creator. From pricing weirdness and lack of contracts (run!) to personality vibes and polished booking systems (hello, green flag), we’re giving couples the inside scoop and helping creators level up too. We cover: – How to spot a professional vs. a pretender– Booking process basics every coup...

Lucky number 13! Today we’re diving deep into wedding timelines from how to build one as a content creator, to what to do when it inevitably goes rogue. Whether you're managing solo coverage, coordinating with photographers, or winging it with back-to-back weddings, this ep is your permission slip to breathe, rework, and delegate . We cover: – What to ask couples before the chaos begins – The...

Welcome to our first-ever Couple Series ep! In true BTC style, we’re diving into the chaotic magic that happens after the wedding day aka when the content folder lands and suddenly no one wants to open it. 👀 We’re chatting all things "what now?" for couples and creators: – Why suppliers spiral when you ghost them after delivery– How to actually use your wedding content without it looking crunchy–...

In this jam-packed episode, we’re talking all things delegation, team building, and growing your wedding content biz without losing your sparkle. We unpack what it really takes to train new creators, how to let go of control without sacrificing your brand’s integrity, and why your personal growth is the ceiling of your business growth (yes, we went there – with a pot and plant analogy to match). E...

While we forgot the champagne, we didn’t forget the goods. In this chat, we dive into what wedding creators can (and should ) be doing during the off-season to set themselves up for success. From updating your website and asking for Google reviews, to reflecting on your client comms and booking expos, we’re covering it all. Whether you’re building systems or sipping tea by the fireplace while redo...

This episode is all about answering your questions. We’re diving deep into lead conversion strategies for wedding content creators - from where your enquiries are coming from to how to follow up without sounding desperate. We talk pricing transparency, when to close a lead, and how to create a smoother sales process that actually books clients. Plus, we unpack editing tools (Instagram vs. CapCut),...

In today’s episode, we sit down with Alexis from Love Is In The Air Co – a Las Vegas-based wedding content creator who turned her own wedding experience into a thriving business. We dive into her unexpected career pivot, the evolution of wedding content, navigating client fit, balancing full-time work and business growth, and the real reason behind the boom of iPhone wedding content. From learning...

In this episode, Lex and Mads are talking directly to you , couples! Think of this as your pre-wedding pep talk: we’re covering what a content creator actually does (and doesn’t do), what kind of content you’ll realistically get based on your budget and timeline, and how to avoid disappointment by managing expectations. Plus, we share some real-life stories...from juggling multiple cameras to a br...

In this episode, we dive into the challenging topic of burnout and overwhelm. From recognising the signs of burnout to finding ways to reset, we explore how to shift your energy, focus, and perspective to move forward. We discuss practical tips like journaling, self-compassion, and getting outside to help you navigate those tough moments. Plus, we chat about the power of reflection, inner child he...

In this episode, we’re pulling back the curtain on what really goes into wedding content creation—pricing, value, time, and most importantly, how to onboard clients like a pro. Whether you're just starting out or already in the game, we’re talking about how to set the right expectations from the moment you book a client. We’ll dive into why it's not just about the day-of work, but all the hours sp...

No two journeys into wedding content creation look the same, and in this episode, we’re proving just that. We’re sharing how we each found our way into the industry... one from a more corporate background, the other through a more creative route, and how those different experiences shaped our approach to business. From navigating unpaid work to booking weddings overseas, building a brand, and figu...

Thinking of becoming a wedding content creator? Buckle up—Lex and Mads are here to spill 21 things they wish they knew before diving in (because 10 just wasn’t enough). From contracts and briefs to working seamlessly with photographers and videographers, we’re covering the must-knows, the hard lessons, and the things that’ll save you major headaches. Whether you’re just starting out or looking to...

Wedding content creation isn’t all champagne pops and golden hour reels—especially when you’re dealing with bad WiFi, missing backups, and clients who weren’t the right fit. In this episode, we’re talking about the lessons learned the hard way, from vetting couples before the big day to building a solid network of suppliers. Plus, why skimping on content is never worth it (and how to make sure you...

Join Lex & Mads as they break down the world of wedding content creation—what it is, what it  definitely  isn’t, and why it’s taking over the industry. From capturing those candid, behind-the-scenes moments to delivering next-day content couples  actually  want to share, wedding content creators are changing the game. But are they replacing videographers? Do they just film TikToks? And what ma...