Behind the Brand with Bryan Elliott

Sometimes the riskiest thing to do is play it safe. This is the incredible story and rise of the Momentous brand. 2016 was a remarkable year as four very different people headed down four very separate paths that in just a few short years would intersect in the most serendipitous way. Each person was at a different stage of life and experience but started to crank what bestselling author Jim Colli...

When I was a kid growing up in the 80s and 90s, one of my favorite shows, playing on repeat in reruns, was the Twilight Zone created by Rod Serling.  It was a well written show where characters find themselves dealing with “disturbing or unusual events” that usually ended with an unexpected plot twist and moral to the story for everyone to ponder as food for thought.  We are living in interesting...

Host Bryan Elliott asks bestselling author Seth Godin about his process of how to remain creative in this clip from the full-length episode of The Practice.  Join our VIP List Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It’s the best inspiration, eduction, access to events, perks, finds, free stuff and more to h...

I’d like to re-introduce you to Alex Hormozi, a entrepreneur who is having a moment. If you don’t know Alex, he’s pretty amazing and is an amalgamation of influencers who have gone before as if Gary Vaynerchuk, Russel Brunson, Tony Robbins and Schwarzenegger had a baby. He's an archetype of an influencer who is selling a lifestyle like his own. It’s not a get rich scheme, but more of lifestyl...

Aaron Levant is the CEO of NTWRK an online marketplace for unique and rare products like specialty shoes, apparel and other goods. Bryan talks with and Aaron about how he's building a billion dollar brand. Check out https://thentwrk.com Special thanks to our sponsor WeWork! Your working week deserves its little luxuries. Beautiful spaces to spark ideas in person. Designed carefully for collab...

Chris Do puts on a sales & marketing masterclass in this podcast episode with Bryan Elliott talking everything you probably don't know. Special thanks to this week’s sponsor WeWork! The way you work has changed. The way you grow your business has changed. WeWork has flexible workspaces, built for all the ways you work today, so you can drop-in, connect with others, get your to-dos done. G...

Ricky Ray Butler is the CEO of BENlabs , an A.I. business that's focused on human behavior and attention. Through technology and innovation—machine learning and AI-driven insights—BENlabs empowers brands and creators with the means to reach advertising-wary consumers in authentic ways, in the right place, at the right time. Our global roster of Fortune 500 brands includes Microsoft, General M...

Have you ever managed your own media campaign? You know, spent money on some kind of advertising for your business to get new customers or sell a product or service?  The barriers to entry are lower than ever. Meta Company, via Facebook and Instagram, make it a low lift to spend money these days on the platform. But while paid media buying is simple, it is not always easy to see results. What&apos...

You may not know Tyler Denk’s name yet, but you will. He looks like pretty normal a 20-something kid who came from a middle class neighborhood in Maryland — now transplanted to sunny Southern California. He’s hungry with ambition and got that look in his eyes -- like the eye of tiger. You know, that feeling we've all had when we thought we had the world in the palm of our hands.  Tyler is bui...

Welcome to another episode of Behind the Brand! You’re going to love this one with Brandon Resnick, VP Marketing at WeWork who is one of the smartest marketers I know. He’s a former Vayner Media exec and one of the  The WeWork brand is in good hands with him. Our conversation is wide ranging on a variety of marketing and advertising that includes McDonalds, Netflix, Meta company and more. Brandon...

I found Brand Boss, Bill Harper on TikTok of all places where he has built an impressive library of short form content around branding and marketing. Harper runs an agency out of North Carolina called WMH and it's worth checking out. Bill and I riff on a variety of topics and talk about our experiences and opinions on how to build a brand and how to be successful.  There's another side s...

I really think you’re going to like this one with Cale Owen, CEO of Gym Launch, Prestige Labs, and GymOwners.com. Cale was running his own struggling gym business when he met Alex & Leila Hormozi, founders of Gym Launch. Within a short amount of time, he basically went from gym owner to jumping on board Gym Launch where he was in sales to CEO in about 5 years. Here’s what Alex had to say about...

Rener Gracie is a Brazilian jiu-jitsu (BJJ) black belt instructor, coach and entrepreneur. One of the most recognisable figures in modern Brazilian jiu-jitsu, Gracie is a well-known and popular coach who has helped develop some top UFC competitors, such as Ronda Rousey, Brian Ortega, Brendan Schaub, Javier Vazquez and Lyoto Machida as well as former wrestler CM Punk and pro boxer Ryan Garcia.  As...

Joe Kudla, Founder & CEO of San Diego-based activewear brand, Vuori (meaning "mountain" directly translated in Finnish -- and by the brand as an aspirational metaphor for climbing and achieving one's dreams) is at the helm of a $4 billion dollar startup . Founded in 2015, Vuori was created from the notion that men did not have the same, versatile activewear options as their fema...

About Phil Ranta from his bio: Phil is a pioneer of the digital media revolution, working as a pre-YouTube professional web video producer in 2005, video content app creator before the smartphone revolution in 2007, an early exec in the MCN boom with two successful exits, and as the Head Gaming Creators at Facebook and Mobcrush, driving the live streaming and the creator-driven media paradigm shif...

Rob Dyrdek is almost unrecognizable now compared to the person he used to be... Dyrdek has transformed his life and business into a complete optimized machine. Rob says, "Start with the end in mind. Starting is always the hardest part of doing something new. Our nerves usually get the best of us, predicting the possible outcomes of what a new experience will be like." There's a way...

Dr. Daniel Amen is a physician, double board-certified psychiatrist, and founder of Amen Clinics, a chain of clinics that specialize in the treatment of brain-related disorders. He is a well-known author and speaker on topics related to brain health, and has written numerous books including "Change Your Brain, Change Your Life," "Healing ADD," and "Memory Rescue." Spe...

How to Grow a YouTube Channel for Beginners in 2023 feat. Sean Cannell of Think Media. Special thanks to this week’s partner WeWork! The way you work has changed. The way you grow your business has changed. WeWork has flexible workspaces, built for all the ways you work today, so you can drop-in, connect with others, get your to-dos done. Get out of the house for a few hours and pop by WeWork’s co...

Will Ahmed is the son of immigrant parents who found his passion early while studying at Harvard and discovered the #1 threat to health that was being ignored by the behemoth brands in the wearable space like Apple, Nike, Under Armour, FitBit and more. Special thanks to this week’s partner WeWork! The way you work has changed. The way you grow your business has changed. WeWork has flexible workspa...

James Henderson is the CEO of Exclusive Resorts, a members-only Club designed for families. Where "we should" is replaced by "we did." Where you get the vacation of a lifetime, every time. Life is what you make of it, so make it extraordinary. For more information about them visit: https://exclusiveresorts.com/ Special thanks to this week’s partner WeWork! The way you work has...

Sales expert, author and entrepreneur Brad Lea and Bryan Elliott discuss the key to success in sales is to stop selling and start helping. Special thanks to this week’s partner WeWork!    The way you work has changed. The way you grow your business has changed. WeWork has flexible workspaces, built for all the ways you work today, so you can drop-in, connect with others, get your to-dos done.    G...

Tori Dunlap is a bestselling author and runs a company called Her First $100K and other businesses to help people achieve financial freedom through smart investing and other money saving tips. More about Tori here: https://herfirst100k.com/ Special thanks to this week’s partner WeWork! The way you work has changed. The way you grow your business has changed. WeWork has flexible workspaces, built f...

The unbelievable story of Alex and Leila Hormozi's $100M business empire. Hormozi tells it all in this very candid in this episode and shares all of his story -the good, bad and ugly -- Behind the Brand with Bryan Elliott. Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world?  It's the best inspiration, eduction...

Matt Higgins and Bryan Elliott talk about Matt's new book Burn the Boats in this episode of Behind the Brand. Check out Matt's book, Burn the Boats: https://amzn.to/3EUXeGv Special thanks to this week’s partner WeWork! The way you work has changed. The way you grow your business has changed. WeWork has flexible workspaces, built for all the ways you work today, so you can drop-in, connec...

One of my traditions in the new year is to read a quote often attributed to F. Scott Fitzgerald. Based on my research, this actually may be an adaptation from a screenplay or movie -- but whatever the case and for me --the words and message are more important than the context of the person (who may have written it): “For what it’s worth … it’s never too late, or in my case too early, to be whoever...