Behind the Boardroom - A Podcast series By Botree Software

Tech-driven distribution isn’t the future — it’s already here In Episode 2, Rahul Khandelwal, COO at Weikfield Foods, and Shenbagamoorthi Jeyachandran Sudakar, VP - Service Delivery at Botree Software, unpack how brands are using data and intelligent tools like SFA to plan smarter, scale faster, and go hyperlocal with precision. From identifying high-potential micro-markets in metros to knowing ex...

In this exclusive episode of Behind the Boardroom , we explore FMCG’s next chapter with Rahul Khandelwal, COO of Weikfield Foods , and Shenbagamoorthi Jeyachandran Sudakar, VP - Service Delivery at Botree Software . From emerging product categories and shifting consumer buying behaviors to adaptive strategies and tech-driven execution, this conversation dives deep into the real forces shaping the...

In this episode of Behind the Boardroom, we speak with Vinay Kothari, the visionary founder of GoDESi, a brand reshaping the Indian sweets and snacks sector. With a background rooted in both tradition and innovation, Vinay Kothari shares his journey from overcoming distribution hurdles to building an omni-channel FMCG brand. Vinay Kothari discusses the strategic importance of crafting an authentic...

In this episode of Behind the Boardroom, we speak with Vasu, a distinguished leader in the FMCG industry with over three decades of experience at global organizations including Glaxo, Danone, Mars Wrigley, and most recently as Associate Director – Sales Development at Perfetti. General trade still powers 75–80% of FMCG sales, even as quick commerce and modern trade surge ahead. The companies winni...

In this full episode, we sit down with Vasu to explore how technology is transforming the sales landscape from the ground up. From streamlining field operations with Sales Force Automation (SFA) to empowering smarter distribution with Distributor Management Systems (DMS), Vasu breaks down the real impact of integrated systems on today’s sales strategies. 🔍 What You'll Learn: How connected platfor...

In this episode of Behind the Boardroom, we sit down with Vasu, a seasoned expert with over 35 years in the FMCG industry, having worked with Glaxo, Danone, Mars Wrigley, and Perfetti Van Melle. From a candid conversations discussing on his major milestones in FMCG, including the launch of Boomer & Center Fresh to the evolution of technology, Vasu shares first hand experiences of driving data-...

Join us in this engaging episode of Behind the Boardroom, powered by Botree Software, where we connect with FMCG sales leader Shriram Manikantan. With years of experience in optimizing distribution networks and solving complex business challenges, Shriram shares: His journey in the FMCG industry. 1. Key strategies for cracking market dynamics and building strong distribution networks. 2. The role...

In this episode of Behind the Boardroom, V rijesh Nagathan, the Chief Information & Digital Transformation Officer (CIDTO) at Marico , shares valuable insights into how the iconic FMCG giant is navigating the digital transformation landscape. From innovative products like Parachute, Saffola, and Live On to co-creating solutions with Botree Software, Vrijesh discusses how Marico continues to le...

In this engaging episode of Behind the Boardroom , a podcast series by Botree Software, host Shenbagamoorthi sits down with Mehjabin Shaikh, Sales OPS Tech Executive at Royal Canin India. Discover how technology and innovation are transforming daily operations, enhancing user experiences, and driving efficiency in distribution and sales force automation (DMS & SFA). Mehjabin Shaikh shares insp...

Join us as we chat with Dhruba Mukherjee, Cluster Head at, Royal Canin , as he takes us on an incredible journey through the company’s evolution, highlighting the strategies that have solidified its position as a leader in the pet care industry. In this engaging conversation, Dhruba reveals: 📈 The Evolution of Pet Care: How Royal Canin has adapted to changing consumer expectations and emerging tr...

In the very first episode of Behind the Boardroom, where we delve into Royal Canin India’s transformative journey in the digital age! In this episode, Aritra Chakraborty, Digital Technologies Lead at Royal Canin India, shares how technology is reshaping pet care, enhancing distribution management, and fortifying cybersecurity measures. Join our host, Shenbagamoorthi, VP - Service Delivery at Botre...