Behind The Billboard

Visuals: https://getbehindthebillboard.com/episode-87-jeremy-craigen-part-2 He’s back! Jeremy Craigen returns for episode #87, talking all things VW. Jeremy worked on the brand as a creative / CD / ECD and Global CCO for over 20 years, winning endless awards with iconic campaigns for every model in the range, even getting a free appearance on Top Gear (estimated viewing audience 90million). How di...

Visuals: https://getbehindthebillboard.com/episode-86-jeremy-craigen-part-1 Episode #86 features legendary creative, CD, ECD, CCO, bonvivier and lover of life, Jeremy Craigen. It’s hard to know where to start with Jeremy’s incredible body of work, which has won every gong going for just about every client going. So we took a corporate decision and split him in two. Ooeerr. Part one is all about Op...

Visuals: https://getbehindthebillboard.com/episode-85-felipe-serradourada-guimaraes Episode #85 features Felipe Serradourada Guimaraes, the recently appointed ECD at BBH. It was a real pleasure talking with Felipe, who we think is the only creative ever to go from being on placement at BBH, to being the ECD at BBH. That is some achievement, but no surprise considering his portfolio of work. During...

To (belatedly) welcome in the new year, we decided to go forth into The Great Outdoors and discuss plans for 2025. We covered all sorts of stuff: the need for a new sponsor, upcoming guests, a book of the show, masterclasses, talks, merchandise and more. Let us know if you have any feelings about any of this as we always want to hear what our listeners think. The hoody tops are amazing - high qual...

Visuals: https://getbehindthebillboard.com/episode-83-aidan-mcclure Episode #83 features the super-charming, super-talented Aidan McClure, CCO and co-founder of Wonderhood Studios. We caught up with Aidan just before Christmas and had a great natter. We heard the story of how he got onto the Watford Copywriting course by pretending to be the Queen. We discovered how Aidan (and partner Laurent Simo...

Visuals: https://getbehindthebillboard.com/episode-82-best-of-2024 BtB best of 2024 / Christmas special Yes folks it’s the biggie. The one you’ve been waiting for. Behind the Billboard’s ‘Best of 2024’ with some mince pies and festive cheer thrown in for good measure. Plus some big news from our Dan. In our humble opinion it’s been another great year for outdoor. Some brilliant work from the usual...

Visuals: https://getbehindthebillboard.com/episode-81-helen-rhodes Episode #81 features Helen Rhodes, ECD at BBH. We’ve been asking Helen to come on the show for ages, so we’re super chuffed she came on, not just for the stories behind her incredible portfolio of work, but also because we devoured her gift of cinnamon buns which were sensational. The campaign for Stranger Things was enough for a w...

Visuals: https://getbehindthebillboard.com/episode-80-mary-wear Episode #80 features copywriter extraordinaire Mary Wear. Mary wrote possibly the most important endline in the history of advertising: ‘Make Poverty History’ for Comic Relief in 2004 … a line and movement that involved Richard Curtis, World Leaders and saving lives. The line was everywhere - posters, bus sides, advans, on underpants,...

Visuals: https://getbehindthebillboard.com/episode-79-dan-watts Episode #79 features the charming and super-talented Dan Watts, ECD at Pablo, London. Hugh & Dan spent a fascinating hour hearing about Dan’s eclectic career that has seen him work at some of the industry’s finest agencies - Fallon / 4Creative / Crispin Porter / Pablo - on some amazing projects. We discussed how to fit an entire book...

Visuals: https://getbehindthebillboard.com/episode-78-andy-jex After what seems like a lifetime away, we’re back. And who better than Andy Jex, the TBWA\London CCO to usher us into Autumn. ‘Jexy’ as he’s affectionately known, is the epitome of positivity and creativity, which is exactly what the world needs right now. Hugh & Dan enjoyed an hour in his company where many things were discussed: Fall...

Visuals: https://getbehindthebillboard.com/episode-77-british-airways/ Sorry for the brief delay, but It’s finally landed ✈️ The story behind the Cannes Grand Prix winning British Airways work is here. A few weeks ago we sat with Nils and some of the BA team (Nick Stanley, Benny Everett, Ellie & Elisa and ‘Chips’ Pomfret) and discovered the story behind one of the most iconic OOH campaigns in rece...

Visuals: https://getbehindthebillboard.com/episode-76-brian-connolly Episode #76 features Brian Connolly. Brian is brilliant on many levels. His billboards are amazing, some of them very close to art. The level of purity and craft is second to none. He is also a United fan, which is also brilliant (for Hugh at least). And on top of all that, he’s just a really decent human being who - after many y...

Visuals: https://getbehindthebillboard.com/episode-75-phil-and-graham Episode #75 features Phil Cockrell & Graham Storey. Humble, funny, gracious and massively talented, Phil & Graham have quietly created some of the most iconic billboards of the past 30 years. In that time they have won most major awards including 4 Cannes Golds, 5 BTA arrows, 7 Campaign Poster awards and 26 D&AD in book entries....

Visuals: https://getbehindthebillboard.com/episode-74-kate-congreve We love firsts on the podcast. So episode #74 is a treat for Dan and Huge who hosted Kate Congreve our first ever producer. And not just any producer, but a producer at Mother, Campaign’s current agency of the year. Kate shared many brilliant stories from her career to date, having worked both agency and production side. We talked...

Visuals: https://getbehindthebillboard.com/episode-73-nicola-wood Podcast episode #73 features Nicola Wood, Executive Creative Director at Ogilvy London, winner of many shiny prizes and someone with a liking for a farty Valentine’s Day card. Strap in folks. This is an absolute belter of an episode. The farty card was a good start. But the story behind the Relate campaign shot by Rankin is somethin...

Visuals: https://getbehindthebillboard.com/episode-72-rachel-miles Episode #72 features Rachel Miles, BAFTA award-winning creative and Creative Director at Meanwhile Campaign Start-up Agency of the Year 2024. Rachel not only brought stories from behind her billboards but also some sensational pies from Great North Pie which usurped Hugh’s ‘tiny flapjacks’ as Dan calls them. Dan and Hugh discussed...

Visuals: https://getbehindthebillboard.com/episode-71-steve-hudson Podcast episode #71 features the super talented Steve Hudson. Not only is Steve one of the industry’s most awarded creatives, he’s a brilliant director and also the founder of The Power of Advertising (TPOA) platform. We covered a great deal in the hour or so together, in particular Steve’s prolific time at BBH where together with...

Visuals: https://getbehindthebillboard.com/episode-70-paul-banham Can you project the two moons from Mars into the night sky? Can you sell over 1,000,000 lights in the world’s tallest building? Can you build an underwater mobile phone store to sell a waterproof phone? These are just some of the questions, answered by MullenLowe MENA CCO Paul Banham on episode #70, where we take a deep dive into li...

Visuals: https://getbehindthebillboard.com/episode-69-paul-brazier Episode #69 features Paul Brazier and his brilliant billboards. The Economist, Guinness, Think!, Aer Lingus, Wrangler, Museum of Childhood, Walkers, Cancer Research…every one of them a banger. Paul has created and presided over some of the greatest work of the past 30 years. And he’s spent the best part of these years at @amvbbdo,...

Visuals: https://getbehindthebillboard.com/episode-68-dan-and-hugh Episode #68 features two titans of the industry, huge characters with oodles of charm, awards and humility. Yep, we’re talking to ourselves, finding out what’s going on in each of our worlds.   We covered the following:   Watch advertising in Geneva Airport Three dimensional screen mapping in Barcelona and New York The delayed laun...

Visuals: https://getbehindthebillboard.com/episode-67-matt-lever We’re back folks. Dry BtB Jan is over. And we’re starting the year with a belter in Matt Lever. Multi talented. Multi awarded. Funny. Charming. Loves a big idea. Loves a gag. And loves the in-house BtB flapjacks. We spent a leisurely hour with Matt chatting billboards, from his very first one for Macallan that he bizarrely spotted wh...

Visuals: https://getbehindthebillboard.com/episode-best-of-2023 Best of 2023 We’re nearly there folks. 2023 just about done. How was it for you? For us it was a year of amazing guests, incredible stories, home-made cake, some lovely beards (esp our Dan’s) and best of all, broadcasting from our new home at Soho Radio. Thank you Rachel and Adrian for putting up with us. You guys are the best. So in...

Visuals: https://getbehindthebillboard.com/episode-65-dan-fisher Podcast episode #65 features Dan Fisher, Global ECD at Ogilvy and WPP, the man behind a vast portfolio of award-winning billboards and the owner of a classy beard. With Christmas nearly upon us, it was most apt we discussed the brilliant “I spent it on myself” Harvey Nichols campaign which on its own could’ve filled an entire episode...

Visuals: https://getbehindthebillboard.com/episode-64-neil-dawson Episode #64 features Neil A Dawson. We spent a lovely couple of hours discussing his career which has featured many iconic billboards, notably the VW surprisingly ordinary prices campaign. Classic VW. Classic DDB. Every one of them a cracker with Weddings still the most awarded print ad of all time. Neil drew us a billboard live in...

Visuals: https://getbehindthebillboard.com/episode-63-guy-murphy Episode #63 features our first ever planner, which seems a bit overdue considering the best planners are often the best creatives and vice versa. And we’ve haven’t got just any old planner, but one who’s been round the block with tread to spare. Guy Murphy many things: award-winning strategist, big creative thinker, agency leader, bu...