Behind The Billboard

Visuals: https://getbehindthebillboard.com/episode-112-tom-richards Episode #112 features Tom Richards, Global CCO at 21GRAMS. Tom, alongside Frank Mazzola, has led 21GRAMS to be ranked as the world’s third most creative health agency. Prior to 21GRAMS, Tom had great success at Havas Lynx, leading them to win Healthcare Agency of the Year at Cannes in 2018. We started with the Roy Castle Foundatio...

Visuals: https://getbehindthebillboard.com/episode-111-btb-x-woo-conference-part-2 Recorded live at the WOO Congress 2026 in London just a fortnight ago, this is the second of our special Behind the Billboard episodes - and this time we’re on the Global OOH, Innovation & Creativity track. Hugh and Dan….. Well…. Mainly Dan as Hugh had run away to catch a train…. grab short, sharp conversations with...

Visuals: https://getbehindthebillboard.com/episode-110-btb-x-woo-conference In this special episode of Behind the Billboard, we’re coming to you from the World Out of Home Organization’s 2026 Congress in London - or, as the room has it, WOO! Recorded from a makeshift studio inside the Hilton on Park Lane, this episode captures the energy, ideas and occasional chaos of a global out-of-home industry...

Visuals: https://getbehindthebillboard.com/episode-109-ben-billups Episode #109 features Ben Billups, founder and CEO of Billups, the largest independent out-of-home specialist agency in the US. We’ve wanted to get Ben on the show for a long time and finally managed to pin him down while he was in London. Ben founded Billups back in 2003 and has since grown it into a global business spanning 23 co...

Visuals: https://getbehindthebillboard.com/episode-108-james-millers Episode #108 features James Millers, newly appointed ECD at McCann London. We’ve been wanting to get James on the show for ages now and were pleased to catch him before starting his new role. James has won every major award going … 23 Cannes Lions, 9 D&AD pencils, 26 One Show and more. And many of these awards are for OOH. We sta...

Visuals: https://getbehindthebillboard.com/episode-107-alice-goodrich Episode #107 features the wonderful, multi-talented Alice Goodrich from VCCP. We spent a lovely hour discussing Alice’s county-level tennis career, her time as a Dior makeup artist, her stint as an internal comms assistant for the British Army and how she served as a stand-in for Gary Barlow of Take That. And incredibly, we foun...

Visuals: https://getbehindthebillboard.com/episode-106-franki-goodwin Episode #106 features the brilliant Franki Goodwin, Chief Creative Officer of Saatchi & Saatchi, London. And is hands down one of our favourite episodes yet. Hugely talented, humble, funny, smart, generous, collaborative and many other things, Franki was ace. We started with British Heart Foundation and discovered how the footy...

Visuals: https://getbehindthebillboard.com/episode-105-yohan-daver This Friday sees the last in our New York specials and we’re finishing with a cracker, Yohan Daver, ECD at at BBH, USA Yohan started his career in India, at BBDO and then BBH, before continuing his journey with the black sheep to LA and now BBH New York. Yohan’s work has been recognised at every major awards show, winning big at Ca...

Visuals: https://getbehindthebillboard.com/episode-104-gavin-lester Podcast #104 features the funny and super talented Gavin Lester, partner and CCO at Zambezi advertising. Gavin is the fourth in our series of America specials and brought not just great stories, but as the episode progressed, we realised he and Dan had been to school together which was hilarious. What’s more, he and Hugh knew each...

Visuals: https://getbehindthebillboard.com/episode-103-katie-dinardo-kelley-barrett Episode #103 features Katie DiNardo & Kelley Barrett, creative directors at Uncommon New York. Katie & Kelley are a brilliant and prolific team. They started their career at Leo Burnett, Chicago creating the anti-gun violence campaign “The Lost Class" which won a Titanium Lion, one of the most revered accolades in...

Visuals: https://getbehindthebillboard.com/episode-102-samira-ansari Episode #102 continues our USA series with Samira Ansari, CCO at Ogilvy, New York. Samira’s career has spanned roles in Melbourne, Paris, and now NYC. We began with a D&AD award winning campaign from the start of Samira’s career at Cummins & Partners, an announcement ad for Virgin Blue flying in Rockhampton. With a small sticker...

Visuals : https://getbehindthebillboard.com/episode-101-behind-the-billboard-x-ad-club-of-new-york Episode #101 takes us to America and the first of our New York Specials, which was a collaboration with the Ad Club of New York at their annual Breakfast Briefing “OOH NOW” in Tribeca, downtown Manhattan. It was a great event, a room full of the smartest (and loudest!) in the industry. Elicia Greenbe...

Visuals: https://getbehindthebillboard.com/btb-100 Yes folks it’s here. Episode #100!! It’s been an incredible time, 100 episodes over six years. Thank you so much to all our amazing guests and listeners for being with us on this journey. It’s been rewarding, inspiring and many other things. And it feels like we’re just getting started. 2026 is going to be full of great guests and more adventures....

Visuals: https://getbehindthebillboard.com/episode-99-best-of-2025 Here we go folks. It’s the end of year list you’ve been waiting for. Behind the Billboard’s ‘Best of 2025’ with mince pies and dodgy crackers thrown in for good measure. In our humble opinion it’s been another great year for outdoor. Some brilliant work from the usual suspects, plus nice surprises from new agencies. Hopefully you’l...

Visuals: https://getbehindthebillboard.com/episode-98-peter-heyes Episode #98 feature Pete Heyes, award-winning creative, creative director, top northern lad and United fan. Pete has worked in the business for over 30 years at some of the very best agencies, including DDB and Leo Burnett. He’s won awards on huge brands such as McDonald’s, VW, Marmite and Harvey Nichols. People often talk about Pet...

Visuals: https://getbehindthebillboard.com/episode-97-andy-clough-richard-mcgrann Good things come to those who wait … and we’ve been waiting a while for Andy Clough & Richard McGrann, but it was thoroughly worth it. Andy & Rich are one of adland’s most brilliant and prolific teams, creating iconic award-winning work wherever they’ve worked. RKCR / Y&R, BBH, AMVBBDO, adam&eveDDB and Neverland have...

Visuals: https://getbehindthebillboard.com/episode-96-ajab-samrai Episode #96 features Ajab Samrai, Ex-CCO of Ogilvy Japan, who not only brought incredible stories of nearly four decades in the business, but two enormous bags of apples from his orchard in the Malvern Hills. We discussed how Ajab started his career at Saatchi & Saatchi in 1987 as one of the first British born Asians to break into t...

Visuals: https://getbehindthebillboard.com/episode-95-simkat Episode #95 features Sim Sidhu and Katy David aka ‘SimKat’, one of BBH’s most brilliant and prolific young teams. We talked about their rise to fame at BBH after their time spent along the corridor at The BBH Barn Adschool, where they learnt the ways of the business from legendary and much missed tutor Tony Cullingham. One of Tony’s clas...

Visuals: https://getbehindthebillboard.com/episode-94-paul-pateman Episode #94 features Paul Pateman aka Pâté on Toast. Paul is a graphic artist, art director, writer, speaker and general good egg who we loved having on the show. Paul has enjoyed an incredibly successful career as a creative / creative director at AMV and TBWA. His work has won over 130 awards. Since focussing on being an illustra...

Visuals: https://getbehindthebillboard.com/episode-93-buildhollywood Episode #93 features Jayne Andrew & Isobel Deevy from OOH specialists BuildHollywood, who very kindly came down from Manchester to chat about some of their amazing projects. We’ve been saying for ages who are BuildHollywood? Their name is always on the coolest stuff. So this was our moment to find out. It’s no exaggeration to say...

Visuals: https://getbehindthebillboard.com/episode-92-rick-brim Episode #92 features Rick Brim, Co-Founder and CCO of adland’s newest agency, Ace of Hearts. Rick joined us with the agency just a few days old, so we discussed the big stuff such as if he knew how to work the photocopier, who locks up at night and how they came up with the name. During 25 years in the industry, Rick’s won every award...

Visuals: https://getbehindthebillboard.com/episode-91-gary-fawcett-amp-lisa-nichols Podcast episode #91 features Gary Fawcett & Lisa Nichols, ECDs at TBWA\MCR, in the second part in our Manchester special. Gary & Lisa have worked in the business for over 25 years, for a huge array of clients including Pizza Hut, British Airways, EA Games and Harvey Nichols. Their work has been recognised at Cannes...

Visuals: https://getbehindthebillboard.com/episode-90-tim-jones Podcast episode #90 is the first of our Manchester special and features the charming and uber-talented Tim Jones. Tim has an incredible track record when it comes to OOH, both from his time at BBC Creative and more recently at Meanwhile, the agency he set up with long term creative partner James Cross and Al Marchant. Meanwhile have e...

Visuals : https://getbehindthebillboard.com/episode-89-liam-and-alison Episode #89 features Liam Bushby & Alison Steven, Global Creative Directors at Ogilvy London and two of the finest, most humble creatives you could ever meet. We talked at length about what it’s like to work on Dove and in particular their multi award-winning campaigns Reverse Selfie and #TurnYourBack which won more metal than...

Visuals: https://getbehindthebillboard.com/episode-88-hermeti-balarin Episode #88 features the charming, uber-talented Hermeti Balarin, joint CCO at W+K London. Hermeti works with his wife Ana, who was Behind the Billboard guest no. 9, which means the Balarin’s are our first ever married couple on the show 🎉 Hermeti & Ana started out at as interns at Mother before rising to Partners a decade or s...