Behind The Ad

In this episode of Behind the Ad, Caroline Giepert and Corinne Stephens from LCMC Health join Host Olivia F. Scott to discuss the power of health literacy, community connection, and strategic communication in New Orleans. They share how LCMC Health creates campaigns that are culturally relevant, easy to understand, and designed to meet people where they are — from Mardi Gras activations and local...

In this solo Behind The Ad episode, we sit down with acclaimed New Orleans artist Terrance Osborne to explore the powerful relationship between his art, Jazz Fest, and the visual identity of New Orleans itself. From storytelling through color and memory to the emotional connection his paintings create with audiences, Terrance opens up about the meaning behind his work and the legacy of being part...

In this Behind The Ad artist portrait episode hosted by Loyola Journalism Student Alana Frank, we spotlight Mia Borders, the New Orleans singer-songwriter, musician, writer, and creative force whose artistry has helped shape the city’s cultural identity.  Known for her powerhouse vocals, genre-blending sound, and deep connection to New Orleans, Mia shares how her roots, her artistry, and her commi...

This Behind The Ad special Jazz Fest edition features Lil Dizzy's Cafe Owner Arkesha Baquet, Veteran Artist Manager Adam Shipley, Musical Artists Erica Falls and Mia Borders, and Visual Artists Terrance Osborne. In full conversation, we explore the art and business of creativity, branding, performance, and the unique energy of New Orleans culture, and Jazz Fest in particular. From music and manage...

Erica Falls joins Behind The Ad for an intimate conversation about music, identity, branding, and the joy of performing. In this Jazz Fest edition, Erica reflects on her New Orleans roots, growing up in the Ninth Ward, the influence of family on her sound, and why music remains her saving grace. She also shares how she keeps her performances fresh, authentic, and emotionally connected while naviga...