Yasmin Nouri

Behind Her Empire

Business EN ↓ 388 episodes

Behind Her Empire is focused on highlighting self-made women leaders & entrepreneurs and how they tackle their career, money, family and life. Each episode covers their unique journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what’s possible & inspire you to create financial freedom in your own life. Hosted on Acast. See acast.com/privacy for more information.

Author

Yasmin Nouri

Category

Business

Podcast website

shows.acast.com

Latest episode

Jul 6, 2026

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Episodes

#387: Rethinking Fertility: Why You're Not Too Old & Men Are Half the Equation with Ronit Menashe & Vida Delrahim, co-founders of WeNatal 06.07.2026

This week I'm joined by my co-founder of Beeya Wellness, Kaya Purohit, and we're sitting down with two women who completely changed how I thought about my own fertility journey: Ronit Menashe and Vida Delrahim, the founders of WeNatal. These two are best friends who go all the way back to their Nike days, and years later, they each had a miscarriage one week apart. When the doctors said "it's just...

#386: Her Launch Flopped With Zero Sales. Now It's a Celebrity-Favorite, 8-Figure Brand. Jenny Lei, founder of Freja 22.06.2026

Jenny Lei is the founder of Freja, the cult-favorite vegan handbag brand that you've probably seen on Hailey Bieber, Sarah Jessica Parker, and all over your feed. But here's what you might not know. Jenny started Freja with no fashion background, no design experience, and no investors. She funded it herself with money she made from a dropshipping business she built after Googling "how to make mone...

#385: She Had No Sales & Almost Quit — Then One Pivot Changed Everything. Today It Does $300M+ in Revenue. Mariam Naficy, Serial Entrepreneur 08.06.2026

Mariam Naficy is the founder and chairman of Minted — the online marketplace where independent artists around the world sell everything from cards to wall art to home decor. She's also the founder and CEO of Arcade, an AI platform reimagining how physical products get designed and made. But before any of that, Mariam was the child of immigrants who fled Iran after the revolution and rebuilt their...

#384: The Real Reasons Women in Their 30s & 40s Are Developing Autoimmune and How to Protect Your Body Now with Dr. Tanda Cook and Dr. Katie Collier  25.05.2026

This week I'm joined by my co-founder of Beeya Wellness, Kaya Purohit, and together we're sitting down with Dr. Tanda Cook and Dr. Katie Collier. If you've been around the show, you already know them. This is their fourth time on the podcast, and there's a reason we keep bringing them back. They're naturopathic doctors who work with women every single day on the stuff most doctors miss. The fatigu...

#383: “You're Not Behind, You're Just Building": How This Founder Built America's #1 Maternity Brand With $28K, No Connections & Zero Permission to Start - Ingrid Carney, Founder of Ingrid & Isabel 11.05.2026

Ingrid Carney is the founder of Ingrid & Isabel, the largest maternity brand in the United States.  Before any of that, she co-founded a Silicon Valley startup that ended with the dot com bust. Then she got pregnant, couldn't button her pants on the way to a VC pitch, used a tube top to hold them in place, and that quick fix became the Bellaband, the product that built Ingrid & Isabel...

#382: The Power of Manifestation and Vision Boarding: From Labor & Delivery Nurse to Building a Billion Dollar Brand with Monique Rodriguez, Founder of Mielle Organics 27.04.2026

In this week’s episode, we’re re-airing one of our top episodes with Monique Rodriguez, the founder and CEO of Mielle Organics, an all natural hair care and beauty brand.  Monique created Mielle Organics’ first product in her kitchen. Now, the brand has products in over 85 countries – and still pursues the same vision it did from when it operated out of Monique’s kitchen, with the same values...

#381: "I Don't Take No For an Answer. I Just Don't." What It Really Costs to Build Something From Nothing with Sahara Lotti, Founder of Lashify 13.04.2026

Sahara Lotti is the founder and CEO of Lashify, the beauty brand that created the world's first at-home lash extension system and completely redefined what DIY beauty could look like. But her path here had nothing to do with beauty. It had everything to do with refusing to quit. Sahara was an Iranian immigrant who grew up in Silicon Valley and never quite felt like she fit in. Before Lashify, she...

#380: How This Founder Overcame Doubts & Made History With a $320 Million Dollar Exit With Joanna Griffiths, Founder of Knix 30.03.2026

In this week’s episode, we’re re-airing one of our top episodes with Joanna Griffiths, the Founder and President of Knix, the innovative direct-to-consumer intimates and apparel brand. The idea for Knix started after she had a conversation with her mom about what women’s bodies undergo as they age especially when it came to post-pregnancy leaks. After doing research on her end and speaking to more...

#379: How Two Best Friends Quit Their Jobs at 23, Went Viral, Landed a Khloé Kardashian Collab & Got into Whole Foods and Erewhon with Zero Experience with Leah Marcus and Yasaman Bakhtiar, Co-Founders of Good Girl Snacks  16.03.2026

Leah Marcus and Yasaman Bakhtiar are the co-founders of Good Girl Snacks, the brand that turned a TikTok obsession into a full-blown business. These two best friends didn't come from food. They came from corporate. Leah was in marketing at a tech startup, Yas was at an auction house debating whether to go back for her master's. What changed everything was a lot of TikTok scrolling and asking one q...

#378: She Dropped Out of College Twice. Then Built & Sold a Multi-Million Dollar Brand. Cyndi Ramirez-Fulton, Founder of Chillhouse 02.03.2026

Cyndi Ramirez-Fulton is the Founder and CEO of Chillhouse, a cult wellness destination that evolved into a category-defining, design-led nail care brand. But the version of Cyndi you see today is not how this story begins. It begins with dropping out of college twice, working nightlife to stay financially stable, starting over in her mid-twenties with unpaid internships, and quietly questioning wh...

#377: LoveShackFancy Founder on Selling Dresses Out of Her Trunk, Pushing Past Your Comfort Zone & Turning Her Side Hustle Into a Fashion & Lifestyle Empire 16.02.2026

In this week’s episode, we’re re-airing one of our top episodes with Rebecca Hessel Cohen, the founder and CEO of LoveShackFancy, a fashion and lifestyle brand know for its unique floral prints and bohemian dresses. LoveShackFancy was born out of necessity when Rebecca was in search of the perfect bridesmaid dresses and was out of luck. After creating her own designs, she garnered lots of sup...

#376: No Investors. No Ads. How to Launch and Scale Through Word of Mouth with Luna Aziz, Founder of Legendairy Milk 02.02.2026

Luna Aziz is the founder and CEO of Legendairy Milk, a wellness brand known for its lactation support and holistic products for women navigating motherhood and beyond. But Legendairy Milk didn’t start as a business. It started with Luna as a new mom struggling with chronic low milk supply and asking one question no one could answer: why? So she did the unglamorous work herself. She researched what...

#375: "Perfection Isn’t the Goal. Momentum Is.” How This Founder Built a Cult Following and Amazon’s #1 Baby Skincare Brand - Andrea Faulkner Williams, Co-Founder of Tubby Todd 19.01.2026

Andrea Faulkner Williams is the co-founder of Tubby Todd, a cult-favorite clean baby skincare brand created for families with sensitive skin. We’re often told that if you want to build a real empire, you need venture capital, a massive team, and a perfectly engineered growth plan from day one.  But my guest today built one of the most beloved baby skincare brands in America by doing the exact...

#374: From Supermodel to CEO: Miranda Kerr’s Untold Story of Risk, Resilience, Reinvention and Legacy 29.12.2025

In this week’s episode, we’re re-airing one of our top episodes with Miranda Kerr, a globally recognized model and the founder & CEO of KORA Organics, a skincare brand known for its commitment to clean, certified organic products. For Miranda, the journey to founding KORA Organics wasn’t just about beauty — it was about healing. After her mother’s cancer diagnosis, she began questioning everyt...

#373: Poppi Founder: From Broke to Shark Tank & Building a Viral Brand From Her Kitchen - Allison Ellsworth, Co-Founder of Poppi 15.12.2025

In this week’s episode, we’re re-airing one of our top episodes with Allison Ellsworth, the co-founder of Poppi, a better for you soda brand that is revolutionizing the next generation.  Allison always knew she wanted to be an entrepreneur, but her journey began in the oil and gas industry, where she spent years on the road building a successful career. During this time, she struggled with bl...

#372: From 0 to 1: The Unsexy Truth About Launching an E-Commerce Brand, Starting a Podcast & Leaving the “Perfect” Job Behind with Yasmin Nouri, co-founder of beeya wellness  01.12.2025

I’m so excited to share this week’s episode with you. I joined my friend Carly on her podcast, Care Less with Carly, and wanted to share our conversation here.  We talk about the moment I realized my “perfect on paper” finance career wasn’t right for me, and how I navigated the messy, scary transition into entrepreneurship. We also get into my relationship with burnout and perfectionism, how...

#371: This Founder Got Sick & Now She's on a Mission to Help Protect Our Bodies from the Hidden Toxins in Everyday Products with Allison Evans, Co-Founder of Branch Basics 17.11.2025

Allison Evans’ journey began when her period disappeared in middle school. She was later diagnosed with PCOS, told she’d never get pregnant naturally, and prescribed birth control to “fix” it. Years later, she proved the opposite—healing her hormones and restoring her fertility through food, lifestyle changes, and a radical shift in how she viewed “clean.” In this conversation, we explore the powe...

#370: “I Never Planned to Be an Entrepreneur”: How a Third-Grade Teacher & Mom of Three Built a $200M+ Brand That Redefined the Bedding Industry with Missy Tannen, Co-Founder of Boll & Branch 03.11.2025

Missy Tannen is the co-founder and Chief Product Officer of Boll & Branch, the luxury bedding brand that made organic, ethically made sheets a household staple. Missy’s path to entrepreneurship began far from business. After eight years as a third-grade teacher, she stepped away to raise her three daughters, never imagining she would one day build one of the most successful bedding brands in t...

#369: What Every Woman Should Know in Their 30’s & 40’s: How Blood Sugar, Movement, Community, and Mindset Can Change Your Perimenopause Experience - Dr. Mariza Snyder 27.10.2025

Perimenopause is something nearly every woman will experience, yet many don’t recognize what’s happening until symptoms begin to disrupt daily life. This week, my co-founder Kaya and her sister sit down with Dr. Mariza Snyder for an open and honest conversation about perimenopause. Together, they bring personal experience and curiosity to the discussion, unpacking what’s really happening in the bo...

#368: How This Founder Left a 26-Year Career, Used Her Kids’ College Fund & Built Bogg Bag Into a $100M Household Brand - Kim Vaccarella 20.10.2025

Kim Vaccarella is the founder and CEO of Bogg Bag, the durable, washable, and colorful tote designed to carry it all with ease, from beach days to everyday adventures. Kim’s journey to building Bogg Bag was anything but linear. A mom of two with a full-time job, she sketched the idea for a sturdier beach tote after one too many sandy, soggy days at the shore. Turning that sketch into reality meant...

#367: Women Are Not Small Men: How Women Should Be Training, Building Muscle & Eating with Dr. Stacy Sims 13.10.2025

In this week’s episode, we’re re-airing one of our top episodes with Stacy Sims, MSC, PhD, a forward-thinking international exercise physiologist and nutrition scientist who aims to revolutionize exercise nutrition and performance for women.  Have you ever wondered why one week you feel like you’re crushing it in the gym, and the next you just don’t have the energy? Newsflash: women are NOT s...

#366: You’ll Never Be Ready, Do It Anyway: Lessons in Grit, Growth & Grace from Jennifer Meyer, Founder of Jennifer Meyer Jewelry 06.10.2025

Jennifer Meyer is the founder and creative director of Jennifer Meyer Jewelry, a fine jewelry brand handmade in Los Angeles.  Jennifer’s story starts early. At six, she was discovering her love for jewelry while creating pieces with her grandmother. Fast forward: she hustled her way into getting a job at Glamour magazine, then worked in fashion and PR with Ralph Lauren and Giorgio Armani. In...

#365: Why Women Get PMS, Mood Swings and Bad Periods: What Every Woman Should Know with Dr. Sarah Hill 29.09.2025

Why do mood shifts, cravings, and PMS happen before your period? Dr. Sarah Hill, author of “This is Your Brain on Birth Control” and “The Period Brain”, breaks down the latest science on hormones, the luteal phase, and how progesterone affects the brain and body. In this episode you’ll learn:   * How to survive and thrive in the luteal phase * Why PMS exists (and its functional purpose) * How...

#364: Losing Her Home, Going 21 Months Without Pay: The Relentless Fight to Keep Her Business Alive with Joan Nguyen, Co-Founder of Bumo 22.09.2025

Joan Nguyen is the co-founder and CEO of Bumo, a platform revolutionizing childcare with flexible, on-demand options for families. Raised by Vietnamese refugee parents who taught her that education was both a privilege and a pathway, Joan’s entrepreneurial journey began at just 20 years old when she founded MeriEducation with $3,000 in savings, eventually growing it into an Inc. 5000 company. Year...

#363: Q&A: Top Wellness Fads We Quit, Business Advice That Keeps Us Sane and What We’ve Learned About Marketing & Driving Growth with Yasmin Nouri and Kaya Purohit, Co-Founders of Beeya 15.09.2025

In this week’s episode, we’re doing a solo episode. I’ve invited my co-founder at beeya wellness and sister-in-law, Kaya Purohit, to join me for a candid conversation where we dive into the top questions from our community. From wellness routines to business strategy, we’re getting real on how we actually live, work, and build behind the scenes. We get into things like:  * The wellness fads w...

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