Behavioural Science for Marketers

This Podcast focuses on shopper psychology, specifically how cognitive biases influence consumer behaviour and purchase decisions. It explains what cognitive biases are, why they exist due to human evolution and brain processing (System 1 and System 2), and their importance for brands and retailers. The session explores various types of biases, including social, memory, decision-making, and probab...

This professional Podcast covers shopper psychology, a discipline focused on understanding consumer behaviour to enhance business growth. Specifically it explores and explains various aspects of effective communication with shoppers, including how human vision and emotional responses influence purchasing decisions. The session emphasises the power of images over words, the strategic use of biomimi...

This session provides an overview of a professional training course focused on shopper psychology and the role of emotion in consumer decision-making. The session highlights how understanding human psychology, particularly emotional responses, can help businesses enhance brand visibility, appeal, engagement, and ultimately sales. It covers key concepts such as the "three Fs" (fight, flight, find a...

A Podcast that provides comprehensive details on the customer journey and shopper psychology, originally created by by expert Phillip Adcock. The session emphasises understanding how consumers make purchasing decisions, both in-store and online, by exploring various touchpoints and the psychological processes at play. Key topics include the SAEB (See, Appeal, Engage, Buy) model, graphic hierarchie...

This Podcast  focuses on sales performance through the lens of shopper psychology and behavioural science. It explores how understanding human evolutionary instincts and emotional drivers are paramount to influencing purchasing decisions, often before rational thought kicks in. The content emphasises practical strategies for optimising in-store and pre-store marketing, detailing the effective use...

Here's an overview and summary of a comprehensive professional training course on shopper psychology, emphasising its importance in driving brand engagement and business growth. Phillip Adcock, a seasoned expert, originally designed a model for understanding shopping behaviour by breaking down the shopping process into "See, Appeal, Engage, and Buy." This Podcast explains cognitive processes like...

This session focusses on driving brand appeal. The content, originally created Phillip Adcock, a veteran in consumer psychology, outlines how to understand and influence shopping behaviour through various psychological principles. Key topics covered include the impact of emotion before reason, the significance of first impressions, the power of multi-sensory communication, and the optimisation of...

This Podcast on shopper psychology, specifically focusses on driving brand appeal. The content, created by Phillip Adcock, a veteran in consumer psychology, outlines how to understand and influence shopper behaviour through various psychological principles. Key topics covered include the impact of emotion before reason, the significance of first impressions, the power of multi-sensory communicatio...

Here's a Podcast on shopper psychology fundamentals and the creation of a shopper psychology playbook. The course emphasises that understanding the minds of shoppers can grow businesses by increasing sales, retaining loyal customers, and reducing communication costs, addressing a significant skills gap in the industry. It details effective learning strategies, the SAEB model (See, Appeal, Engage,...

This Podcast introduces a professional training course on shopper psychology, highlighting its benefits for business growth and career advancement in a rapidly expanding sector. The content explores various psychological principles that influence shopper behaviour, such as attention spans, different types of memory, and the impact of choice overload. It also details strategies for increasing produ...

The Podcast provides details of Creative Test, an AI-powered design analysis and optimisation engine developed by Adcock Solutions. The core concept revolves around applying behavioural science and psychology principles to evaluate the effectiveness of marketing designs, ranging from packaging to POS to digital ads. By analysing designs against a vast database of psychological insights, Creative T...

This Podcast introduces Creative Test, an AI-powered design analysis and optimisation engine developed by Adcock Solutions. The core concept revolves around applying behavioural science and psychology principles to evaluate the effectiveness of marketing designs, ranging from packaging to digital ads. By analysing designs against a vast database of psychological insights, Creative Test provides qu...

This Podcast explores the intricate relationship between human physiology, psychology, and the act of shopping, particularly within supermarket environments. It presents findings on how our brains, minds, and bodies are hardwired by evolution, impacting everything from how we perceive visual stimuli and process information to the role of emotions and beliefs in our purchasing decisions. The sessio...

This Podcast introduces the discipline of shopper psychology, a field focused on understanding and influencing consumer behaviour in retail environments. It is designed to equip individuals and businesses with skills to increase sales and profitability by aligning products with shopper motivations. Key concepts include differentiating shoppers from consumers, applying psychological principles acro...

This Podcast explores the intricate relationship between human physiology, psychology, and the act of shopping, particularly within supermarket environments. It presents findings on how our brains, minds, and bodies are hardwired by evolution, impacting everything from how we perceive visual stimuli and process information to the role of emotions and beliefs in our purchasing decisions. The commen...

This Podcast reveals how and why shoppers make purchasing decisions, and how brands and retailers can use these insights to drive performance. By uncovering the psychology and behavioural triggers behind everyday shopping habits, the Podcast provides a practical framework for influencing customer choices in-store.