Behaviour Change Marketing Bootcamp

Today’s episode (36) welcomes Dominic Ridley-Moy a consultant in behaviour change communications with extensive experience in Local Government working closely with the CAN Council, Co-Chair Local Public Services Group, Chartered Institute of Public Relation and the founder of the Behaviour Change Network.   Dominic shares three predictions for behavioural science in 2023, tells us about his f...

Dear Bootcamp, I have no time! I have turned into the white rabbit from Alice in Wonderland!  ANON   Bootcamp says….. Often the first thing we do when we have no time is drop our audience insight work. We need to understand our audience. The world is now too noisy to not lead with insight.   Quote "Our messaging has got to be based on our insight & time. To do that give it some...

Episode 34   Dear Bootcamp, Every year we run health campaigns reminding people not to use emergency services for non-emergencies and we also frequently tell them not to miss their appointments as it costs loads of money and appointments are hard to come by. So if they cancel someone else use that appointment.  We are still tackling the same issues a decade later, what else can we do? Be...

 Episode 33 kickstarts our 3rd series The Problem Page. Q.  What is the biggest mistake when planning behaviour change marketing? A. No behaviour change goal. This episode explores the reasons why we may not start with behaviour change goal and the confusion between a policy goal and a behaviour change goal. Ruth shares two case studies and how the focus shifted when using behaviour chan...

#commshero 2022 19-23 September This episode offers you practical tips on community building by expert guest and #commshero community builder Asif Choudry. Asif is marketing and sales director at We Are Resource and has built a global communications network called #commshero. What started as an online communications conference 8 years ago is now a strong and vibrant community all year round. This...

This episode welcomes the 👑 queens of communication Leanne Hughes & Rebecca Roberts   to chat about meaningful engagement with young people looks like and how to do it. We focus on the fabulous Awkward Moments sexual consent campaign in Scotland. This campaign took a behaviour change approach and adopted COM_B to understand what young people needed to help them talk about intimate moment...

  "here's my hook - now what is their potential question  -  next answer that question" Today’s episode welcomes Jeremy Moser , an incredible content marketer. He is co-founder & CEO at uSERP, a performance SEO & Digital PR agency. Founded in 2019, Jeremy’s uSERP helps SaaS brands like monday.com, ActiveCampaign, Freshworks, Hotjar, and hundreds more, grow organic traff...

In this episode, we look at 3 ways you can use behavioural science to help ease NHS pressures.   ‘Long waits for emergency care, previously only seen in the depths of winter, are now commonplace. In April, more than 24,000 people waited more than 12 hours to be admitted to hospital from A&E – a more than 45-fold increase compared to a year ago.” April 2022,  Siva Anandaciva, Chief An...

Grab your free COM_B cheat sheet via our newsletter Brainfuel - it will really help when listening to this episode or email me at bootcamp@socialinsightmarketing.co.uk   COM_B introductory podcast episode  E21 The busy communicator's guide to COM_B (socialinsightmarketing.co.uk) This episode welcomes Elina Halonen, behavioural science advisor at Square Peg Insight to talk about her favou...

This episode welcomes award-winning communicators Nicola Bonas, Keri Ross and Amanda Nash.   Nicola and Keri both work at NHS Devon Clinical Commissioning group soon to be Integrated Care System for Devon. Nicola is the Associate director of communications, involvement and inclusion and Keri Ross is the Senior communications manager. Amanda is based frontline as Head of communications at Univ...

Today’s episode is dedicated to career progression, building confidence and motivation. We welcome Carrie-Ann Wade , NHS Director of Communications & Engagement and founder of Cat’s Pajamas where she mentors communication professionals to grow and thrive in their careers. We talk all things confidence, stepping up as the expert and the importance of clearly demonstrat ing to stakeholders and s...

Today’s episode welcome’s Adrian Searle and Steven Carroll from Police Scotland to talk about the incredible award winning ‘Don’t Be That Guy’ campaign. THAT guy aims to reduce rape, serious sexual assault and harassment by having frank conversations with men about male sexual entitlement. It won the Drum Awards 2022 Public Sector campaign and is nominated for many more.  ‘Don’t be that guy’...

 Today’s episode welcome’s Jude Hackett to take us through the incredible free insight tool – The Empathy Map. Jude is a behaviour change and social marketing consultant with 18 years of experience in Marketing and Strategic Communications, with specialisms in marketing for social impact, behaviour change and brand. Jude is also a Fellow of the Chartered Institute of Marketing (FCIM). Basical...

Today's episode is all about making behavioural science real in the comms office. Leanne Hughes and Polly Durrant both attended Behaviour Change Marketing Bootcamp earlier this year. Leanne and Polly kindly came on the podcast to share their experience and share how simple it can be to use behavioural science in-house. Even though behavioural science is a relatively new skill set it is someti...

This episode welcomes Dr Taylor Willmott behavioural scientist and thought leader in social marketing. Taylor is a lecturer in marketing at The University of Adelaide and also works with industry and government, climate change, reducing sexual violence, chronic disease, obesity prevention and much more. This episode is all about why we need to use theory in our behaviour change intervention/campai...

Today's episode explains COM_B the behaviour change framework for busy communication and marketing professionals. Designed for busy pro's to get started in behavioural science and use this tool to define and understand the behaviour they are tackling.  Don't let the idea of using theory or behavioural science in your campaign planning stop you. Using COM_B will illuminate the stages of your c...

ONE:  Systems Thinking is a fundamental term coined by Nobel Laureate Daniel Kahneman who through is research established there are dual processes within the brain that function together. He published a ground-breaking book called Thinking Fast & Slow in 2011 which quickly entered the New York Times bestsellers list. He called  them System 1 and System 2  TWO: System 1 also know...

Cast your mind back to January 2021. When I do that, I just can't get the Simon and Garfunkel song, Hazy Shade of Winter out of my head. And that's because I'm now associating it with Time. In the sense that in January 2021, we were still in the middle of the pandemic, and of course, behaviour change and behavioural science and the demand for behaviour change marketing based campaigns was at its h...

In today’s episode, we welcome Professor Steve Maddern, Director of Public Health, Swindon Borough Council.  The idea for this episode was for Steve to share how he rose to be Director of Public Health to inspire communications and marketing professionals to believe no senior management level is too high.  Our main question was “Imagine you are doing your TED Talk on Leadership – what on...

Today's episode welcomes Claire Holm, Head of Communications and Customer Service at North Devon District Council. We chat about how loss aversion can be applied to support customer channel shift in local government. In other words, how we can use the science behind loss aversion to nudge people online and free up resources for the most vulnerable.  We talk about the expectations and feelings...

In today’s episode, we welcome Louise Ward,  Louise is co-founder of the Behavioural Science Club and she shares the birth of the club following Nudgestock 2020. We explore how the club brings together practitioners, academics, professionals from a wide range of backgrounds to explore their shared passion and understand why we do what we do. Books Louise recommends: ·      &nbs...

In today's episode, we chat with the #NHSCommunicate winners. Edna Boampong, is representing the team from Cheshire & Merseyside Health & Care Partnership Trust whose behaviour change programme increasing vaccine uptake in ethnic and minorities made a significant increase of 5711%. Edna is now Director of Communications & Engagement, Shropshire, Telford, Wrekin ICS formerly Director of...

Don’t engage too late! How to use social marketing concepts: reward & exchange   With Social Marketer Luke van der Beeke This episode explores how to use the core social marketing principles: Exchange & Reward. It also touches on the concept of customer orientation and the behavioural bias hyperbolic discounting. Luke explains what the concepts are and why they are so powerful. ...

Today’s episode is all about CommsCamp 2021 – Still at home! We are joined three of the great minds behind the scenes Dan Slee, Lucy Salvage and Bridget Aherne.  Not only is CommsCamp free all the organising is on top of the day job. Key points in this episode CommsCamp is an Unconference for public sector communicators; the vision is it takes people out of their comfort zone and makes them e...