Behaviour Change Marketing Bootcamp

This episode takes a slightly different approach to our usual style. To celebrate our behind the scenes working together Rebecca & I interview each other and look back at top tips we would give ourselves and also we look forward to our future events. The title does give away the unveiling - but as they say the devil is in the detail so for more information go to www.behaviourchange.marketing/F...

This week we are joined by Jen Clinehens from Choice Hacking to chat all things social proof! She is an expert in applying behavioural science to marketing and you can check out Jen's work over at Choice Hacking, We chat canned laughter, the need to be part of a social group, how Apple took it a new level, why disaster preparedness never happens, The Bear and much more. Listen to understand how we...

This episode explores the murder mystery genre and how thinking like a detective can help you understand your audience - the first step to communicating change. The three key questions - 1. Do they have the means (to make the change)? 2. What is their motive?  3. Do they have opportunity!   Anyone near Plymouth, UK on 7 November - come along to our in-person live workshop to find out mor...

This episode talks through what habits are and how to write a behavioural statement so you can get clarity on the challenge you are working to solve. 3 AHA moments 💡 Your audience may not be aware of their habits. They are behaviours that take place on autopilot.  Habits are contextual so by focussing on the trigger and time before the behaviour takes place is key to changing behaviour. Once...

Today's episode welcomes Nedra Kline Weinreich, president and founder of Weinreich Communications. Nedra has over 25 years experience delivering social marketing to create positive change on health and social care issues.    Quote from Nedra "I would say the the biggest issue that I see in campaigns that are trying to reduce stigma, whether it's around mental health issues, or any other...

Today's episode explains why Behaviour Change Marketing Bootcamp training is not a course! Not because we don't love training. But because the training is designed to focus on skills development and for busy pros who are short on time. It accelerates your learning through a dedicated one-day where we can kick-start your application of behavioural science to your work.  This November we have f...

Episode 52 dives deep into uncertainty and how you can use it to write killer messaging - specifically key messages. We share why uncertainty is a decision killer - not great for behaviour change comms!  And how you can turn that around. We talk about the Status Quo Bias and The Curse of Knowledge Bias - two cognitive biases it is worth comms leads being aware of.   AHA moments 1) Your a...

This episode is a Behind the Scenes look at the reality of using behavioural science in the workplace. Alison Trout works with Ruth the host to run behavioural insight deep dives and shares the a behind the scenes look at the framework COM_B.   Quotes "you have to quite courageous to use this approach...!" Alison Trout   Three aha moments Be prepared to tell people what their real proble...

Case study - internal comms. 89% increase in actual change This episode welcomes Josephine Graham. Josephine is a communications and marketing writer and strategist with a couple of decade’s experience across the private and public sector. Josephine aims to raise the bar of how we communicate with sometimes neglected audiences, such as internally with colleagues, by using behavioural science and t...

Four signs your comms won't shift behaviour  There are 4 cornerstones or ‘must haves’ to using behavioural science effectively in comms & marketing. If you want to shift from raising awareness to action - to get started - you need to tick four boxes. Remember behavioural science is of great interest because it helps us understand our audiences. To find the best way to communicate and get...

Are you an idiot magnet? Todays episode is a short and sweet one following the excitement of the Unleash Your Inner Rebel conference led by Advita Patel.  The day was headlined by Thomas Erickson, author & behavioural scientist and Sam McAllister, Broadcaster & soon to be Netflix star with many other incredible speakers.  It was a day about leading change – it offered a huge amou...

* disclaimer* written by AI In this episode, we welcome Phil Barden author of Decoded and Owner & MD of Decode marketing consultancy. There are exciting developments happening at Decode, a consultancy focused on applying behavioral science to marketing. We talk about how Decode has incorporated AI into their work, specifically in the area of human vision and testing creative artwork. The...

In this episode we welcome Advita Patel to the studio. Advita is the founder of Comms Rebel, a consultancy that helps organisations cultivate inclusive cultures through effective communication. She is also an experienced confidence coach and the co-founder of A Leader Like Me and Comms Edged Rebels. Vita shares her journey and discusses her book, "How to Build a Culture of Inclusivity," which...

It's one thing for you to love behavioural science. To read the books , get some training and get going - but you need to take your team and stakeholders with you. This weeks episode explains how to do that. The idea is based on a decades experience selling in to public health as the lone marketer in the team and selling in to the corporate comms team. A double whammy of selling in - selling up an...

Today's episode explains what behavioural science is in 3 fun ways. Listen in to understand behavioural science from different perspectives. This is the question many people want to ask but don't because you feel like you should know. Enjoy!  

  This episode is an interview Nancy Harut author of Using Behavioral Science in Marketing and co-founder and chief creative officer at marketing agency HBT.   Quote from Nancy “all of us really are our choice architects, when you think about it, there really is no neutral way to present information, you know, how information is presented, influences how people decide about it. And that'...

This episode explores 'Beat the Street' a behaviour change game that gets people up and moving, connecting and has a little bit of competition thrown in to help motivate people to keep playing. Katherine Knight former Head of Communications for women’s football at the FA and now Director of Intelligent Health shares how this behaviour change game is helping reduce health inequalities whilst also e...

Today's episode is for busy communicators and changemakers who have very little time to scope a project and get to know their audience. You may be firefighting incoming requests, or were simply brought in too late to do the level of audience understanding you would like to. But playing this simple game can really help. The Who Am I Game Answer all questions as though you are the person. Have fun w...

This episode welcomes Melina Palmer to talk about her new book "What your employees need and can't tell you". She has also published "What your customer wants and can't tell you." Melina is an applied behavioural economist with a passion for helping people use behavioural economics aka behavioural science. In the episode we explore the difference between behavioural economics and behavioural scien...

Today's episode is about our yearly survey Help I'm not a behavioural scientist get me out of here! For the third year we are asking what is working for you and what is not. We are pondering whether the term behavioural science is one of the blockers to adopting this work and proposing that maybe you do a lot of this work already but just don't know it. So this years survey is slightly different a...

Our guest this week is Jennifer Clinehens, founder of behavioural science based customer experience consultancy Choice Hacking. Choice Hacking is a consultancy, book, podcast and TikTok sensation with millions of views. In this episode Jennifer explains how to use behavioural science to improve  our customer/patient's experience. Jennifer shares how customer journey mapping can be used to thi...

This episode features an interview with Samuel Salzer about building habits. Samuel is a renowned expert on the topic, and he shares his insights on how to effectively change your habits. This episode is a must-listen for anyone who wants to learn more about building habits and how to make lasting change Quotes from Samuel: “The whole idea here is that even if we give people the right information,...

In today’s podcast we dive into our top four favourite behavioural science podcasts.  The recommendations are divided into two sections: Behavioural Science and Applying Behavioural Science to Marketing. Discover how to set your content and marketing to new heights, while also learning key insights from the world's top behavioural scientists. Get ready for your AHA moments today! Co...

This week's episode is on books.  We tried to use AI to write the show notes. It didn't work. But we did write a blog - or I should say - I -  a human named Ruth - wrote a blog that lists all of the books talked about in today's episodes. Click here to head over to the full blog.  Thanks for listening & reading.  

In this episode we chat with the King of COM_B Professor Robert West as we discuss his popular behavioural science model --- COM_B --- As one of the original authors alongside Susan Michie and Lou Atkins we explore with Professor West how he feels about the success and popularity of the framework. We cover the basics What is COM-B and how did it come about? What are some of the benefits of using b...