Phoebe, The Plan Success
Beginners SEO Podcast
Welcome to the Beginners SEO Podcast. Perfect for all small business owners and solo marketing teams. In each episode we're going to touch on a different aspect of search engine optimization, mainly focusing on easy SEO tips for beginners that YOU can use on your business website to grow your organic traffic. Want to get started with your SEO now? Head to www.theplansuccess.com for free SEO tools and resources for beginners!
Be sure to visit the podcast's website and support the creator: www.theplansuccess.com
Author
Phoebe, The Plan Success
Category
Podcast website
Latest episode
Nov 8, 2026
Where to listen?
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Episodes
Christmas SEO - What You NEED To Be Doing Now 08.11.2026 14:59
Ask Me Your SEO Questions! If Christmas is important to your business, the start of November is the time to get moving. In this episode, I’m talking through the practical SEO and marketing things I’d be doing now, from updating your Christmas Gift Edit and adding it prominently to your homepage and menu, to checking Google Merchant Center, optimising product pages, planning Christmas content and m...
E-commerce Website Using SEO AND PPC: Is It Working For Them? 01.11.2026 10:19
Ask Me Your SEO Questions! In today's Beginner's SEO Podcast let's look at a case study of another ecommerce client of mine where we've been using both SEO and PPC to grow the business! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com wh...
5 Ways to Help Your Business Get Found on ChatGPT and Other AI Tools 25.10.2026 10:58
Ask Me Your SEO Questions! How do you help your business get noticed by ChatGPT and other AI tools? In this episode of The Beginner’s SEO Podcast, I share five practical ways to improve your AI visibility as a small business owner. From making your website clearer to building your reputation elsewhere, find out where to focus without getting overwhelmed by the technical stuff. Grow your business...
90% Increase In Sign-Ups: What A Year Of "Boring" SEO Can DO 18.10.2026 11:55
Ask Me Your SEO Questions! What happens when a quality website finally gets the SEO attention it needs? In this episode of The Beginner’s SEO Podcast, I share an anonymous case study of a client, where a year of fixing technical issues and improving the SEO basics helped increase visibility. If you’re a small business owner, this episode will help you understand why improving what you already have...
SEO Vs PPC: Confused About Which One Is Right For Your Website? 11.10.2026 16:37
Ask Me Your SEO Questions! As a small business owner, should you invest in SEO, pay for Google Ads, or use both? In this episode of The Beginner’s SEO Podcast, I explain the differences between SEO and PPC, when each makes sense, and what to consider before spending your budget. If you’re unsure where to start, this will help you decide based on your website, your goals and how quickly you need re...
Biggest Changes I've Seen With SEO & AI Search So Far 28.09.2026 14:35
Ask Me Your SEO Questions! If you're a small business owner or marketer looking to up their SEO game at a beginner level, then this is the podcast for you. Today's episode we look at how AIO/GEO is changing SEO in 2026. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to w...
Where To Start With SEO On A New Website 21.09.2026 14:00
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me...
Where To Start With SEO After Taking A Break 08.09.2026 11:30
Ask Me Your SEO Questions! For all my small business owners who have fallen off the SEO/ AI Search bandwagon and now 6 months later they're wondering where they start! Do you need to start over with your SEO to grow your website or can you pick up where you left off? Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's...
The Truth About How Long SEO Takes: From The Vaults 31.08.2026 11:13
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me...
Why Good SEO Starts With a Better User Experience: From The Vaults 24.08.2026 9:46
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me...
Want Better Rankings? Start With Your Website Structure: From The Valuts 17.08.2026 11:37
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me...
If I Started SEO Again, I’d Do These 6 Things Differently: From The Vaults 10.08.2026 11:43
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me...
From The Vaults: Keyword Research Basics Explained - What You Need To Know 27.07.2026 14:25
Ask Me Your SEO Questions! From The Vaults: Keyword Research Basics Explained - What You Need To Know Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner&apo...
From The Vaults: 5 Beginner SEO Tips 13.07.2026 10:25
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me...
How To Win At Local SEO: From The Vaults 06.07.2026 10:53
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me...
SEO Case Study: Traffic Grew By 141% Just By Doing This (No Ongoing SEO) 15.06.2026 11:28
Ask Me Your SEO Questions! In this Beginner's SEO episode, I share a real SEO case study where a small service business website’s organic traffic grew by 141% simply by optimising the existing site structure and pages, without any ongoing SEO work afterwards. I break down exactly what was changed, why these improvements made such a difference, and why getting the foundations right can someti...
5 Controversial Things You Shouldn't Care About With Your SEO 08.06.2026 10:06
Ask Me Your SEO Questions! There are a lot of things the SEO industry loves to obsess over… but honestly, some of them just don’t matter that much when it comes to growing your small business website. In this Beginner's SEO episode, I share five controversial things I genuinely don’t care about in SEO, and why focusing on them often distracts people from what actually drives rankings and traf...
When To Pivot Your SEO Strategy: How To Know And What to Do Next 01.06.2026 11:53
Ask Me Your SEO Questions! SEO isn’t something you set once and leave forever. Sometimes the strategy that worked six months ago simply stops moving the needle. In this Beginner's SEO episode, I talk through the key signs it might be time to pivot your SEO strategy, from traffic drops and changing search behaviour to AI Overviews and shifting keyword intent. I’ll also walk through how to asse...
Organic Traffic Drop by 77% But The Business Is Still Growing? Why Traffic Can Be a Vanity Metric 25.05.2026 8:33
Ask Me Your SEO Questions! In this Beginner's SEO episode, I walk through a real SEO case study where website traffic dropped by 77%… but the business continued to grow. How is that possible? We talk about why traffic alone is often a vanity metric, how AI Overviews and changing search behaviour are reshaping SEO, and why conversions, intent, and the right kind of visibility matter far more...
SEO For E-commerce Small Businesses: Your Beginner 2026 Guide 18.05.2026 12:19
Ask Me Your SEO Questions! Running an online store but struggling to get traffic? In this episode, I break down how small e-commerce businesses can compete in search results without massive budgets or huge teams. We’ll cover the beginner SEO foundations that actually drive sales, how to optimise product and collection pages, and the biggest mistakes I see small stores making. If you want more orga...
What I’ve Learned About AIO From Clients’ Websites (And How It Can Help You!) 11.05.2026 11:24
Ask Me Your SEO Questions! AI traffic is no longer theoretical. It’s showing up in GA4, influencing impressions, and quietly reshaping what “ranking” actually means. In this episode, I’m sharing what I’m seeing across my clients’ websites when it comes to AI traffic and AI Overviews. Where it’s appearing, which types of pages benefit, what kind of content gets pulled in, and how it’s affecting bra...
Why Your Traffic Isn’t Converting (And Why More SEO Won’t Fix It) 04.05.2026 10:41
Ask Me Your SEO Questions! Getting traffic is exciting. But if it’s not converting, more SEO is not the answer. In this episode, I’m breaking down the uncomfortable truth: sometimes the problem isn’t rankings, it’s search intent, messaging, positioning, UX, or even the offer itself. I’ll explain how to diagnose whether you’ve got a traffic problem or a conversion problem, the common mistakes small...
SEO Case Study: Growing A Brand-New Website From Zero To Leads In 3 Months 28.04.2026 11:22
Ask Me Your SEO Questions! What do you do when a brand-new B2B SaaS website launches with zero traffic, zero rankings and zero authority? In this episode, I’m breaking down the exact SEO strategy we used to grow Easy T from scratch. We niched down into specific recruitment sectors, built targeted service pages, created in-depth industry guides to support conversions, and used LinkedIn strategicall...
The 80/20 Principle In SEO: A 30-Day Roadmap To Move The Needle 21.04.2026 10:26
Ask Me Your SEO Questions! SEO can feel overwhelming because there’s always more you could be doing. But in reality, 20% of actions drive 80% of results. In this episode, I’m breaking down how to apply the 80/20 principle to your SEO and giving you a simple 30-day roadmap to focus on what actually matters. We’ll cover the foundational fixes, the pages to prioritise, the keyword strategy that bring...
Why Most Small Business Websites Don’t Rank (And What to Do Instead) 13.04.2026 13:34
Ask Me Your SEO Questions! If you’ve built a website, written a few blogs and added some keywords but you’re still not ranking, this episode is for you. I’m breaking down the real reasons most small business websites don’t show up on Google. It’s usually not because you’re “bad at SEO.” It’s things like weak search intent, no clear site structure, poor internal linking, low authority, or simply ta...
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