Beers and SEO with Barry and Steve

In this episode, Steve and Barry Adams discuss Google's new audience loyalty ecosystem, the impact of AI on search and publisher traffic, and practical strategies for publishers to adapt to the evolving digital landscape. - Google's new audience loyalty features (preferred sources, follow, subscription linking) - Impact of AI on search traffic and publisher visibility - Strategies for publishers t...

Join Barry and Steve on Beers and SEO as they discuss essential podcast tips for growing your audience. This episode provides valuable insights into podcast marketing and how to podcast effectively, covering strategies for both new and experienced creators. Learn how to grow a podcast and implement strong seo for podcasts to expand your reach and engagement. key topics Podcast SEO strategies and p...

On this month's pod we cover the impact of AI on news and publishers and focus on SEO strategies, AI crawling, and protecting content. We'll also share insights on optimising for AI, handling AI bots, and industry collaboration. With the various algorithmic updates and AI policy changes there's a lot to catch up on, so let's dive in! Key topics: - AI impact on news and publishers - SEO strategies...

In this episode, we explore the SEO strategies behind The Times of London's success, the impact of AI on news publishing, and how to build a resilient, value-driven newsroom. Guest Luke Halls, Head of SEO at The Times, shares insights on audience engagement, content innovation, and future trends. Key Topics on the Pod! - The Times' SEO strategy and audience growth - Impact of AI on news content an...

In our latest discussion we've invited Nicola Agius (Director of SEO and Discover, Reach) to chat about three SEO-related news stories before we deep dive into Google Discover and its implications for publishers. We explore the recent core updates, the impact of AI on traffic, and the importance of maintaining a balanced SEO strategy. Apologies for a couple of connectivity issues - but we resolved...

Wow, we made it to our second podcast! This week we discussed AI Survival Strategies based on an article Barry wrote recently. We also talked about the evolving landscape of digital publishing, the importance of SEO, the role of Google Discover AND the necessity of diversifying traffic sources via video and social media. We also spoke about the critical need for publishers to build trust and autho...

Welcome people to our new video podcast from Barry Adams and Steven Wilson-Beales discussing some of the biggest digital publishing trends - but with a difference because we'll be drinking beer throughout so what could possibly go wrong? This week we discussed - Will AI Kill SEO? Are AI prompt tracking tools the solution to all Zero-Click woes? What publishers should be aware of as we enter 2026....