Harry Schuhmacher
Beernet Radio
A podcast about the beer business and beyond. Hosted by Beer Business Daily publisher Harry Schuhmacher.
Author
Harry Schuhmacher
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
Ep. 91 Exit interview with Jim McGreevy of the Beer Institute 05.05.2022 39:39
Today we speak with Jim McGreevy, the Beer Institue chief for the last eight years as he prepares to take a public policy post at the Coca-Cola company. Show Starts in earnest: 13:00 ----time-stamped contents--- 00:00 intro - hilarious banter, jordan returns with a pop quiz, harry describes how bad a neighbor he is, and technical difficulties. 13:00 Show Starts: Jim McGree...
Ep. 90 Obakeng Malope of Beer is Art project 01.05.2022 21:22
Today the gang speaks with Obakeng Malope, a young filmmaker in South Africa who is using her love of beer and brewing to help other young folks appreciate beer as an art, (and possibly a career) rather than just an intoxicant. Oby uses film and U.S. brewer ties to make a difference in the Covid-ravaged S. African beer industry. Show starts in earnest: 06:30 ---time-stamped contents--- 00:0...
Ep. 89 Kyle Bradshaw of New Belgium Brewing Co. 17.04.2022 19:54
Today Jenn and Harry speak with New Belgium's VP of Brands, Kyle Bradshaw, on all things Voodoo Ranger, their new Fruit Smash extension, Bell's integration, and more. Show starts in earnest: 03:00 ---time-stamped contents--- 00:00 intro - hilarious banter, tech difficulties, jenn in a wind tunnel, the yuush. 03:00 show starts: kyle joins the call, new gig. 04:30 how voodoo franchise br...
Ep. 88 Josh Landan of Wings and Arrow 17.04.2022 30:36
Today Jenn and Harry are joined by Josh Landan of Ashland Hard Seltzer and now Wings & Arrow. Josh was the founder of Saint Archer Brewing Co. which he sold to Molson Coors, and later Harland Brewing Co. Show starts in earnest: 05:50 ----time-stamped contents---- 00:00 intro - hilarious banter, technical difficulties, harry buys cookies for his young tenants, jenn teases the bro bus, tre...
Ep. 87 BeatBox co-founders Justin Fenchel, Aimy Steadman and Brad Schultz 06.04.2022 36:41
Today the gang speaks with the founders of BeatBox/Future Proof, the wine-based party punch in tetrapak. Most famously in pop culture, Beatbox was seed-funded by Mark Cuban with a million dollars on Shark Tank. Today we speak with BeatBox co-founders Justin Fenchel, Aimy Steadman and Brad Schultz about their extraordinary growth. Show starts in earnest: 03:00 ---time-stamped cont...
Ep. 86 Bianca Bruno of Courthouse News on Stone's massive settlement from Molson Coors 29.03.2022 23:15
Today Jenn and Harry meet Bianca Bruno, the journalist from Courthouse News who brought everybody the eye-dropping verdicts against Molson Coors of $56 mill in favor of Stone Brewing (even though Harry kept saying $46 mil on the pod -- this is called an anticipatory correction). Show Starts in earnest: 03:15 ---time-stamped contents--- 00:00 intro - hilarious banter, technical difficul...
Ep. 85 Kyle Cooke and Nick Califano of Loverboy 22.03.2022 32:07
Kyle Cooke, the founder of one of the hottest hard teas on the market, Loverboy, and COO Nick Califano join Harry and Jenn as we speak about their challenges and successes in launching Loverboy amidst Kyle's popular Bravo series, Summer House and Winter House. Show starts in earnest: 01:30 ---time-stamped contents--- 00:00 intro - hilarious banter, technical difficulties with slow int...
Ep. 84 Jessica Lukas of Cannabis Analytics Firm BDSA 19.03.2022 30:35
Jessica Lukas is the chief commercial officer of the leading data analytics firm for the cannabis industry, BDSA. I've known Jessica for many years, since she was at Nielsen, and she has a proven and unique ability for distilling vast amounts of data-points into simple, real, actionable insights. Join Harry as he and Jessica speak about the growing, but challenging, cannabis market in...
Ep. 83 Willie's Superbrew co-founder and CEO Nico Enriquez 13.03.2022 48:16
Today the gang speaks with Northeast hard seltzer sensation Willie's Superbrew co-founder and CEO Nico Enriquez about the brand's start, last year's challenges, their re-branding, and more. Show Starts in earnest: 13:15 ---time-stamped contents--- 00:00 intro - hilarious banter, technical difficulties. Baby watch 2022, jordan is having a baby. 13:15 SHOW STARTS: Nico joins...
Ep. 82 Sam Calagione of Dogfish Head 11.03.2022 51:04
Today Dogfish Head co-founder Sam Calagione joins the gange to taste their two new innovations -- their canned cocktails variety pack, Bar Cart, and a new beer in partnership with Patagonia which makes use of the highly sustainable and earth-friendly Kernza grain: Patagonia Kernza Pils. Show starts in earnest: 02:00 ---time-stamped contents--- 00:00 Intro- hilarious banter, techn...
Ep. 81 Happy Dad co-founders John and Sam Shahidi 09.03.2022 56:30
The Nelk Boys and Full Send brands enjoy millions of engaged and energized fans, especially among young men -- the perfect demo for a hard seltzer. Harry speaks with Happy Dad seltzer co-founders John and Sam Shahidi in a hotel suite in Austin about how they got the idea for Happy Dad, coming up with the product, getting started with distribs and retailers, the secret to maintaining celebrity bran...
Ep. 80 Zing Zang CEO Brent Albertson 06.03.2022 22:43
Zing Zang, the popular mixer most known for it's bloody mary and margarita mixes, has now entered the canned cocktail space with a line of spirit-based RTDs. Today Harry and Sarah are joined by Brent Albertson, CEO of Zing Zang, as we talk about the new launch, their innovation strategy, and more. Show Starts in earnest: 02:30 ---time-stamped contents--- 00:00 intro - hilarious banter, technical d...
Ep. 79 Alisa Beyer of Spa Girl Cocktails 06.03.2022 41:00
Spa Girl Cocktails was originally conceived by Karen Haines in her kitchen in Palm Springs. Later, serial entrepreneur Alisa Marie Beyer was brought in to re-capitalize and re-vitalize the brand, pivoting through covid along the way. Today, Harry and Jenn are joined by Alisa (and pr professional Elena Sheridan) as we talk about how she got here, and where Spa Girl Cocktails is going. ---time...
Ep. 78 Julious Grant, CCO at Canopy Growth 05.03.2022 22:44
Today the gang catches up with Julious Grant, CCO at Canopy Growth, as we talk about their beverage products including Biosteel and more. Show starts in earnest: 04:00 ---time-stamped contents--- 00:00 Intro - hilarious banter, technical difficulties. Jordan taking pat leave. 04:00 SHOW STARTS: Julious Grant, CCO, Canopy Growth joins the show. 04:40 non-thc growth. 06:50 grokking biosteel. 0...
Ep. 77 Dan Baum of digital marketing firm, MULTIPLY 05.03.2022 30:27
Today the gang speaks with Dan Baum, the founder and CEO of digital agency MULTIPLY, which represents national consumer brands ranging from bourbon to national food brands and disruptive startups, as we speak about bev-alc digital social strategies and how the marketing times, they have changed. Show starts in earnest: 01:00 ---time-stamped contents--- 00:00 Intro - hilarious banter, technical dif...
Ep. 76 JuneShine co-founders Greg Serrao and Forrest Dein 28.02.2022 39:30
Today Harry and Jordan (and briefly Jenn) are joined by top hard kombucha maker JuneShine co-founders Greg Serrao and Forrest Dein to talk about how they found a gap to fill in bev-alc, scaling up, their new lined of higher abv spirit-based canned cocktails, and more. Show starts in earnest: 04:15 ---time-stamped contents--- 00:00 intro - hilarious banter, technical difficulties. 04:15 SHOW...
Ep. 75 Craig Purser of the National Beer Wholesalers Association 20.02.2022 38:16
It's been a hot minute since we've caught up with National Beer Wholesaler's Association chief Craig Purser. And as we slide into springtime, our thoughts naturally turn to the upcoming NBWA Legislative Conference, which after a hiatus of two years returns to Washington DC in early April, and we have much to talk about. In the meantime, Craig and I spoke about equivalency, Treasury's report on com...
Ep. 74 Annika Sörenstam and her Fizzy Beez line of canned cocktails 16.02.2022 19:14
Annika Sörenstam, the Swedish professional golfer who has won 90 international tournaments making her the female golfer with the most wins to her name, is introducing a new honey-sweetened hard seltzer Fizzy Beez, spirit-based canned cocktails in the old standby flavors: marg, cosmo, mule, and mojito. Today Annika joins the gang as we talk about how she came up with the product, rollou...
Ep. 73 Jeana Harrington of Austin-based Mighty Swell Spiked Seltzer 27.01.2022 24:48
Today the gang meets Jeana Harrigton, ceo of Austin-based Mighty Swell Spiked Seltzers, on their new variety pack -- Keep it Weird -- and their growth plans, new funding, how they choose flavors/names, why tigers are hot this year, and more. Harry is already in San Diego for the Summit pre-gaming, and is joined by editors Jenn Litz-Kirk and Jordan Driggers who are still back at home grindin...
Ep. 72 Rob Bratskeir of new bev-alc PR firm, Three Cheers 27.01.2022 33:31
Today we speak with Rob Bratskeir, managing director of a new subsidiary of longtime PR firm 360PR+, a dedicated beverage alcohol-focused firm called Three Cheers PR, which launches today with Drizly and Sagamore Spirits. Join Harry, editors Jenn Litz-Kirk and Jordan Driggers, as we speak with Rob about some of the best practices and challenges of integrating PR into your marketing mix...
Ep. 71 King's and Convicts co-founder Brendan Watters 26.01.2022 37:46
Today Harry finally meets the Convict, of Kings & Convicts fame, Aussy Brendan Watters, where we dig into Brendan's strategy of expanding through opportunity, the Ballast Point acquisition, the more recent Saint Archer facility acquisition, and more. Harry is joined by editors Jenn Litz-Kirk and Jordan Driggers. Show starts in earnest: 06:50 ---time-stamped contents--- 00:00 intro - lots...
Ep. 70 Bill Moses and Liz Tomic of Flying Embers Hard Kombucha 23.01.2022 34:17
Today we speak with Bill Moses, the founder and CEO of Fermented Sciences, maker of Flying Embers hard kombucha - (he was also the co-founder of non-alc probiotic brand Kevita, which was sold to PepsiCo in 2016 for ~$250 mil), and chief growth officer Liz Tomic to discuss the fast-growing hard kombucha and the difference between scaling a non-alc vs alc brands, the recent Beam investment, followin...
Ep. 69: The gang groks MONarchy deal, race to cold box, equivalency, and more 17.01.2022 27:21
Today all of the BeerNet Radio editors join the show to grok the Monster / CANArchy deal, what it signifies around the industry, and more. ---time-stamped contents--- 00:00 intro - hilarious banter. waiting on jordan. the usual technical difficulties. 03:20 grokking MONArchy, monster's acq. of cananarchy. 04:15 the cheap valuation. 05:20 opens the door to give bev-al...
Ep. 68: Justin Fisch of U.S. Beverage and Jeremy Ragonese of Uinta Brewing 13.01.2022 35:18
Today we are joined by Justin Fisch of U.S. Beverage and Jeremy Ragonese of Uinta Brewing to talk about the recent acquisition. ---table of contents--- 00:00 Intro - new intro music, new pod, new you, new us. 01:45 - Justin Fisch of US Beverage joins the call, announcing acquisition of Uinta Brewing. 02:40 why now? 04:25 Jeremy Ragonese of Uinta joins. production brewer joins ma...
Ep. 67 Zeke Bronfman of XED Beverages / SESH 09.01.2022 16:24
In the latest in our up-and-comers series, meet Zeke Bronfman, a fourth-generation entrepreneur in the bev-alc industry hailing from the Seagrams (yes, that Bronfman) to talk about their platform and their line of seltzers, SESH. Zeke is the co-founder and CEO of XED Beverage Co., and is joined by BBD publisher Harry Schuhmacher for a chat to close out the year ---time-stamped contents----...
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