Becoming Girlilla - How To Be Good Online & In Real Life

In this episode, Stevie Escoto, Senior Managing Director of Girlilla Marketing, explores the real power behind one of marketing's most overused words: community.  Stevie breaks down how social media, at its best, brings people together around shared interests, needs, and purpose. She also walks through the community-building tools available on every major platform and how to use them effectively....

In this episode, Jennie Smythe, CEO & Founder of Girlilla Marketing, breaks down the reality of digital marketing, artist development, social media pressure, and why building real fan connection matters more than chasing algorithms.  From owned media to creator burnout, this conversation is a reminder that great marketing starts with authentic storytelling online and offline. We used AI to hel...

In this episode, Jennie Smythe, CEO & Founder of Girlilla Marketing, reflects on her own career journey from job hopping and emotional exits to leading her own team at Girlilla.  Through stories from both sides of the hiring process, Jennie shares lessons on workplace integrity, professional relationships, leadership, and why how you leave a job can impact your future just as much as how you g...

In this episode, Jennie Smythe, CEO & Founder of Girlilla Marketing, shares a personal story about learning leadership lessons through youth soccer and how those experiences shaped the way she runs a digital marketing business today.  From wanting all the glory to understanding the importance of teamwork, communication and supporting others, this audio blog explores how sports teach valuable l...

In this episode, Jennie Smythe, Founder & CEO of Girlilla Marketing, breaks down why creators, artists, and brands need to stop treating social platforms like partnerships and start treating them like what they really are, channels for growth. From audience ownership and email databases to platform dependency, algorithms, and the creator economy, Jennie shares a grounded, practical perspective...

In this episode, Jennie Smythe, Founder & CEO of Girlilla Marketing, reflects on the early days of the internet and why the digital growing pains we’re experiencing today aren’t as new as they seem. From the rise of online communities and infinite media access to regulation, monetization, and the constant cycle of disruption, Jennie shares a thoughtful perspective on how digital culture contin...

In this episode, Lindsey Feinstein, Senior Account Director at Girlilla Marketing, breaks down the ever-changing world of digital monetization and what creators, brands, and artists need to understand heading into 2026. From platform payout programs and subscriptions to affiliate marketing and creator incentives, Lindsey shares a grounded, real-world perspective on how monetization has evolved and...

In this episode, Jennie Smythe, Founder & CEO of Girlilla Marketing, breaks down how the digital landscape has shifted heading into 2026 and why it’s time to stop looking at social platforms through a “then vs. now” lens. A grounded, real-world take on marketing, culture, and how to stay focused in a constantly changing online world. We used AI to help us narrate these very human created blogs...