Becoming a Hiring Machine

We're all guilty of making generational assumptions... But in this episode, Lex has Loxo's Community Marketing Manager, Amarbir Sihota, on to debunk some of the common misconceptions about Gen Z in the workforce. Fans of Mythbusters (and of Gen Z) are sure to enjoy.  Lex and Amarbir discuss myths such as Gen Z being lazy, not caring about company culture, and only wanting remote work — and then th...

In this episode, Sam dives deep into Account-Based Prospecting (ABP) to help recruitment agencies move beyond the reactive "feast or famine" business cycle. Sam argues that by shifting focus from the 5% of companies actively hiring to the 95% who are playing the long game, recruiters can build lasting trust and become the go-to partner for future hiring needs. Throughout the episode, he outlines t...

Ever felt like your perfectly crafted candidate email disappeared into a black hole? In this webinar, Loxo breaks down the real-world tips you need to make sure your emails actually get seen, opened, and replied to. Because when candidates engage with your messages, email providers take notice — and the more replies you earn, the more likely you are to land in inboxes instead of spam folders. Best...

Loxo just unveiled Natural Language Search, which is already changing the way recruiters source top talent. In this Tactical Tuesday episode, Sam and Vivien dive into just how much of an impact NLS can have on how we search — especially when it comes to the distinction between hard and soft requirements. It all comes back to adaptability — and this conversation, like every Tactical Tuesday episode...

This week, we're diving into a viral LinkedIn post that challenges everything you thought you knew about recruiting. We’ll break down five key principles, starting with the art of the email. It’s not about you — it’s about the candidate. We'll show you why "selling the conversation, not the job" is a non-negotiable rule and how to craft a message that actually gets a response. We also tackle the s...

In this Tactical Tuesday episode, Sam and Vivien explore how assumptions can limit candidate sourcing — and the importance of truly understanding candidate motivators. The conversation delves into the impact of job titles and company size on candidate perceptions, as well as the often-overlooked willingness of candidates to commute. In short: When you make assumptions, you may be missing out on gr...

In this episode, Sam chats with Loxo's CTO, Ilia Cheishvili, about something hyper-relevant: Natural Language Search. In case you missed it,  Loxo just launched NLS — and it's already saving recruiters so much time and mental energy. Throughout the conversation, they explore how NLS allows recruiters to source candidates more intuitively, moving away from traditional Boolean searches that can excl...

In this Tactical Tuesday episode, Sam and Vivien dive into the art of crafting standout recruitment emails using the STAR Method. If you listen in, you'll discover how to capture attention and deliver value by structuring your candidate pitches around Situation, Task, Action, and Result.  Whether you're a seasoned recruiter or new to the field, this episode offers actionable insights to elevate yo...

It's a bittersweet day as we wrap up our month-long series on Account Based Prospecting for recruiters — but we're closing it out strong with the one and only  Jen Allen-Knuth , founder of Demand Jen and returning guest from episode 119. Sam and Jen dive deep into a pretty critical part of the sales cycle: closing the deal. Jen shares her expert insights on why most prospecting messages fall flat...

In this Tactical Tuesday episode, Sam and Vivien continue to share the ABP wealth — this time outlining a four-week nurture sequence designed to build trust and establish credibility with potential clients (or candidates). The biggest takeaways? The importance of adding value at every touchpoint, engaging prospects with evidence, and making effective follow-up communications.  As always, you'll wa...

Today, we continue our Account Based Prospecting expert series — and this time, Sam interviews Morgan Ingram, founder and CEO of AMP Social. Anyone active on LinkedIn has probably come across Morgan's profile, and if you have, you'll understand why he's basically the unofficial king of social selling. In this episode, Morgan shares his 5 Cs of Social Selling — Clarity, Connection, Conversation, Co...

Are you that person in meetings who always has their head hunched over, frantically scribbling notes down? Are you the person who relies on the meeting notes that other person took?  Either way, there's a better way. One of the perks of living in the bright & shiny future? AI notetakers.  In this Tactical Tuesday episode, Sam and Vivien discuss the transformative power of AI notetakers in the...

Continuing our Account Based Prospecting expert series, in this episode, Sam is joined by Mason Cosby, founder and CEO of Scrappy ABM, to discuss the intricacies of account-based marketing (ABM) and its application in recruitment. Throughout the conversation, they cover a lot of ground: From exploring the importance of niching down, to identifying the right audience, and some of the challenges org...

It's another Tactical Tuesday episode — this time with a focus on the outreach side of Account Based Prospecting.  Sam and Vivien walk us through effective outreach strategies, exploring the differences between proactive and reactive outreach, and emphasizing the importance of leveraging niche expertise to stand out in a competitive landscape. One of the biggest takeaways? How important it is to u...

Another insightful episode of our Account Based Prospecting series — this time, exploring the operational intricacies of ABP with Sidney Waterfall, VP of Marketing at OpenBrand. In this conversation, you'll discover how Sidney and her team meticulously design and implement ABP strategies — from building and segmenting target account lists to leveraging data for personalized outreach. You'll also l...

In this Tactical Tuesday episode, we continue on with our hiring manager series — this time, Sam and Natalia dive deeper into building trust with hiring managers. Understanding hiring managers — their needs, their communication styles, and success metrics — is how you build trust. But what does that all really look like in practice? Sam and Nat emphasize the importance of creating a 'greatest hits...

In light of Loxo's recent Account Based Prospecting product release, we're bringing you a roundup of marketing, sales, and business development experts over the next few weeks. And when we say experts...these people are literally the best of the best.  Throughout this series, you'll learn everything you need to know to grow your recruiting business — and we're starting off with a very important st...

In this Tactical Tuesday episode, Natalia Bullett (a CSM here at Loxo) joins us again to discuss more strategies for in-house and agency recruiters. Today, she walks Sam through some of the dynamics of working with multiple hiring managers — from the importance of creating customized templates and the value of pipeline review calls to the need for tools that enhance communication and collaboration...

In this Mic Drop episode, Loxo's Founder and CEO, Matt Chambers, joins us to discuss the importance of workflow in recruitment and how it can lead to better results. When it comes to a recruiter's competitive edge, workflow is everything — and the historical method of using multiple point solutions simply won't cut it anymore. In order to 50x your outputs, you need to 50x your workflow — and the t...

In this Tactical Tuesday episode Sam is joined by Natalia Bullett, a Strategic Account Manager at Loxo, to discuss the evolving landscape of in-house recruitment. Throughout the conversation, they explore key success metrics for in-house recruiters, like time to fill, cost per hire, and candidate experience. Of course, we can't have this conversation without emphasizing the importance of leveragin...

Here's a little meta-hypothesis for ya: IF you conduct a flawed experiment, THEN you'll get biased/inaccurate results. Everyone talks about "AI experimentation" — but the reality is, most people don't know how to conduct an experiment that actually reveals valuable information. In this Trending Topics episode, we dive into how to conduct smarter AI experiments that will reveal where it makes sense...

In this Tactical Tuesday episode, Sam and Vivien get real about the complexities of recruitment technology — focusing on the cost and benefits of a consolidated tech stack. Hint hint: Consolidation is worth it, every time. Throughout, they discuss the implications of data entry, the importance of having a single source of truth, and how automation can help streamline processes. The core question i...

In this Tactical Tuesday episode, Sam and Vivien shake things up a bit — bringing you some actually creative strategies for capturing the attention of both hiring managers and candidates. We've said it before, we've said it again: the recruitment landscape right now is highly competitive, and the same strategies that worked last year won't necessarily cut it anymore. With these 10 creative prospec...

In this Trending Topics episode, Sam and Lex discuss the rising trend of boomerang hires — AKA employees who return to their former employers after some time away. Throughout the conversation, they explore the benefits of these boomerang hires — including faster onboarding and fresh perspectives — while also addressing the challenges recruiters face in integrating boomerangs into their hiring stra...

We've talked a lot about Account-Based Prospecting lately from the perspective of recruiters — but what about the candidate side of things?  Today, Sam and Vivien discuss the importance of understanding the candidate market, building relationships, and employing creative outreach strategies to enhance the recruitment process. One major thing they touch on? The need for recruiters to leverage insig...