Becoming a Business BadAss

Have you ever wondered what actually happens in a coaching session? In this week's episode, I'm pulling back the curtain and sharing exactly what coaching looks like, why it works, and why I still invest in coaching myself after all these years. We'll talk about why your thoughts often feel like facts, how thought errors quietly keep you stuck, and why the problem you think you have is rarely the...

Coaching changed my business. But more importantly, it changed me. In this first episode of a special three-part coaching series, I'm sharing why I genuinely believe coaching is one of the greatest investments you can ever make. Not because I'm a coach, but because I've lived the transformation myself. We'll explore why coaching is about so much more than strategy, advice or accountability. It's a...

This week I'm diving into a list that started life as a social media post and sparked a huge response. The headline was simple - ‘things that took me from £65,000 in debt to over £700,000 in sales’.. In this episode, I'm unpacking each one and sharing why these lessons have had such a massive impact on my business journey. We talk about getting clear on what you actually want, choosing one busines...

Today I want to talk about Transformation. And specifically,  how do you know you’re ready for a transformation? For an upgrade. For a change. How do you know when it’s just around the corner; when your next level is calling to you? I talk about the Top 5 signs that show you are ready for a Big Transformation. This is a JUICY one!! Check out All The Things here - https://dawnowen.com/lfg Join Beco...

Why are you still not making the sales you want? In this week’s episode, I'm sharing a concept we're exploring inside MTFO Bootcamp that I believe every business owner needs to hear - Sales Identity. Most women assume they're struggling to make sales because they need more followers, more leads, more visibility, or a better strategy. But what if the real issue isn't any of those things? What if th...

This week, I’m chatting to Karen Heap, Founder of Socially Shared Women’s Business Network, about their 8th annual Women in Business Conference. The theme for the conference this year is ‘Confidence’, and in this chat, we are talking about  -  Why I decided to be the Premier Sponsor of the event What confidence is Why it’s such an important topic for women And what you can expect from the conferen...

Are you overwhelmed… or are you simply doing too much? In this week’s episode, I’m unpacking one of the biggest reasons so many women stay stuck in business - overcomplication. Because scaling isn’t about adding more offers, more platforms, more strategies, more noise. It’s about refinement. Inside this episode, I’m breaking down the five ways you may be making business far harder than it needs to...

Ever been so busy cranking out free content that you secretly wonder why your bank account isn’t keeping up with all that value you’re giving? Well, this week’s podcast is gonna flip your whole perspective on its head! Because the thing you think is most valuable - your content - is actually just the warm-up.  The real magic, the actual transformation, starts with your offer. We’re diving into -...

It’s takeover time again… and this episode does not tiptoe politely around the edges of marketing. This week, Rowena Wilding takes the guest-host seat in Becoming a Business BadAss to talk about the thing she sees sabotaging small business owners more than anything else -  random acts of marketing. No useless hacks. No ‘just post more’ nonsense. Instead, Rowena breaks down her ROAR framework for m...

If you’ve been stuck ‘figuring out your offer’, this episode is going to challenge you in the best way. Because what I see time and time again is women telling themselves they need more clarity, more tweaks, more refinement… before they can really go all in. But that’s not what’s actually going on. In this episode, I break down why ‘offer confusion’ is often just a cover for avoiding decision-maki...

In this episode, I’m diving into something I’ve been seeing come up again and again with my clients - taking action from scarcity. On the surface, it can look like you’re doing all the right things. You’re showing up, creating content, selling, and signing clients. But underneath it, there’s a different driver. Pressure, urgency, and that constant feeling of ‘it’s not enough.’ I break down what sc...

If you’ve been telling yourself that you need more confidence before you can make money in your business, this episode is going to shift that for you. I’m breaking down the difference between self-value and business value, and why confusing the two is keeping so many women stuck. When your results start to mean something about you, everything slows down. You hesitate, you overthink, and you stop t...

Let’s talk about Being In a Hole. In this episode, I’m diving into what it really means to feel stuck in your business or life - and why most women stay there longer than they need to. Because the truth is, it’s not the situation keeping you stuck… it’s how you’re responding to it. I break down the patterns I see all the time - panic, pressure, overthinking, over-consuming - and how they’re actual...

This week’s episode is a bold and honest conversation about entitlement and how it might be quietly holding you back in your business. I’m diving into the subtle ways this shows up through thoughts like ‘I should be further along’ or ‘I don’t want to do that’ - and why those patterns are far more powerful than you realise. We explore how these thoughts create a cycle that keeps you stuck, even whe...

In this episode, I’m not giving you a polite Q1 reflection. I’m giving you the truth. Because if your results didn’t look how you wanted in the first three months of the year, it’s not because you need a better strategy. It’s because you’ve been drifting. And drift is subtle. It looks like being busy, staying in your business, doing ‘something’… but avoiding the things that actually create results...

This episode is going to hold up a mirror. Right now, inside Making Money With Your Thoughts, I’m seeing the same pattern again and again. Women thinking their problem is strategy, pricing or the market, when actually it’s their thinking. In this episode, I’m not walking you through the full coaching process. I’m showing you the thoughts that are really driving your results. The ones that feel nor...

In this episode, I’m talking about something that almost nobody teaches - the emotional side of building a successful business. Because the truth is, most women don’t struggle because they don’t know what to do. They struggle because building a business requires you to tolerate certain emotional experiences that your brain would rather avoid. In this episode, I break down the four types of intoler...

In this episode, I’m continuing the conversation around identity in business. Last time we talked about the difference between Practitioner identity and Business Owner identity. Today we add the next layer - Leader identity. And before you think leadership only applies to people with teams, let me stop you there. Leadership starts with how you lead yourself. If you’re building a business that is s...

It's another takeover, People!! This week, we have Rowena Wilding taking the guest-host seat in Becoming a Business BadAss, and she does not come to whisper!! Rowena is a marketing strategist extraordinaire, and in this bold, straight-talking episode, she leaves nothing on the table.  She unpacks the belief system that makes marketing feel powerful instead of painful. No hacks. No ‘post three time...

In this episode, I’m talking about something almost nobody teaches, and yet it impacts every investment you make in your business and your life.  Return on investment is often treated like an automatic side effect of purchasing something, but it isn’t. Swiping your card gives you access, not outcomes. I share why two women can sit in the exact same room with the same coach, the same content, and t...

In this episode, I’m talking about something I’ve been thinking about a lot lately - balance.  Or more accurately, intentional and dynamic balance.  For years I’ve said ‘work life balance is bollocks,’ and while I still believe the phrase is misleading, I’ve realised there’s something much more powerful underneath it; balanced energy.  I share how I’ve been navigating a huge start to the year, mom...

This week’s episode is a Valentine’s special, but not the fluffy, chocolate-and-roses version. I’m talking about Business BadAss love – the kind that actually changes you and the way you lead yourself. I walk you through seven powerful ways to love yourself and your business that have nothing to do with aesthetics and everything to do with identity, standards and self-leadership.  We cover telling...

In this week’s episode of Becoming a Business BadAss, I’m diving into something that affects every single goal you’ll ever set - resistance. That invisible force that shows up the moment you decide you want more. More money. More confidence. More growth. More of you. I break down why resistance isn’t a mindset failure, a motivation issue, or a discipline flaw. It’s your primitive brain doing exact...

This week’s episode is the very first BadAss Boardroom Takeover, and I couldn’t have chosen two better women to open this chapter. Holly Nixon and Jane Brook step into the mic and have a powerful, honest conversation about identity, energy, and emotional risk - and how these shape every result you create in business. They talk about the masks we wear without realising, the difference between perfo...

In this episode, I’m talking about the thing that quietly decides everything in your business - identity. Who you see yourself as is what drives how you think, what you tolerate, what you prioritise, and ultimately, the results you create. I break down the two identities you must deliberately build if you want to grow a real business - the identity of what you do, and the identity of being a busin...