Dede
Beauty with a Twist
Beauty With A Twist is all about life in the beauty/service industry. Entrepreneurship, Tea, Horror stories & more. Hosted by: Dede
Where to listen?
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Episodes
Building Brow Down, Working with Billionaires & My Borboleta Pro Brow Tint Collaboration 08.05.2026 52:56
Season 6 Episode 8 - Rene is hear to talk to us about building a brand after building a clientele, how he became an educator, his new headquarters in LA, and why some artists struggle to flourish in the beauty industry. Time Stamps: 00:00 Introduction 05:00 Getting into educating 10:00 Overcoming my biggest mistake as a brand 15:00 Specializing in brows and facials 20:00 Why some artists struggle...
Korean Lash Lifts Taking Over, How Lashing Has Changed & What I'd Do If I Had To START OVER 10.04.2026 1:04:28
Season 6 Episode 7 - Cathy talks to us about her store in Rancho being robbed, what she would do if she had to start her business from zero in 2026, what to look for when deciding on a training to take, and why learning online may not be enough. Thanks for listening ✨ Time Stamps: 00:00 Introducing our special guest 05:00 Finding my passion for lashing and wanting to make all my friends pretty 10...
Celebrity Nail Artist Struggles, Working On Bad Bunny Super Bowl Show & Nail Techs Being Undervalued 27.03.2026 1:03:00
Season 6 Episode 6 - We had the pleasure of having @masterweenay on to tell us about her life as a celerity nail artist and everything that comes with that. And for the first time she talks about what happened to the Super Bowl nails she worked on! So tune in for the tea and teachings 🤍 Leave a review if you like what you heard on this episode for more! It really helps me continue doing what I'm...
How I Went From Hair Stylist to Content Creator, Being a Brand & Standing Behind What You Endorse 06.03.2026 1:07:26
Season 6 Episode 5 - On this episode we have Zach Mesquit on to tell us how he went from a hair stylist to a content creator and brand. Speaking of brand, he also built his own hair extensions business that ships worldwide. Tune in to find out why he decided to take the leap and become a supplier to both other hair stylists and consumers. Finally, we discuss the fakeness behind endorsing products...
Esthetician to the Stars (Sabrina Carpenter, Demi Lovato, Keke Palmer) 20.02.2026 34:23
Season 6 Episode 4 - An inspiration to all estheticians, Renee Rouleau is here to tell us about her product company, her NO diva rule and being celebrity clients like Sabrina Carpenter + the biggest lessons she's learned as a practicing esthetician and founder of many businesses. Thank you for watching and listening 🤍 And a special thanks to Renee for coming on and sharing her wisdom! Time Stamps...
Coming Into Money at 18 and BLOWING it All + How I Got My GlossGenius Deal & Dealing w/ Hate Online 06.02.2026 1:06:57
Season 6 Episode 3 - I had the pleasure of having on Bree to talk to about dealing with online hate/ controversy, the unfortunate passing of her mother at a young age, how she came up with her first product the Wax Pad, and how other waxers and estheticians can get a deal with GlossGenius and other brands. Thanks again Bree for coming on and being so vulnerable about your story! And thank YOU for...
From 5 Clients to OVER 100 People a Month (One Instagram Reel CHANGED Everything) 23.01.2026 1:02:26
Season 6 Episode 2 - On this episode our special guest Marilynn tells us what it was like putting on her Yacht & Christmas events, how social media changed her business overnight and what it's like being a Mom in the beauty industry! Can't wait for you to watch & listen ✨ Time Stamps: 00:00 Introducing Marilynn and a bit of her background 05:00 Quitting my full time job aka stability to g...
The Beauty Industry Isn't Dying, You're Just a Mediocre Business. 09.01.2026 1:04:29
Season 6 Episode 1 - Lady Peng is BACK to talk about marketing your business, the importance of SEO and never putting her product lines in stores. Believe me when I tell you that's just the TIP of the iceberg. Thanks again Lady Peng for coming on for round 2 🎉 Thanks for watching 🤍 Time Stamps: 00:00 Welcome back Lady Peng aka Jane 01:30 The Beauty Industry is PURGING 03:40 High intent clients a...
The Problems with Eyebrow Threading & At Home Eyebrow Shaving + How Do Brow Artists ACTUALLY Make 6 Figures 31.10.2025 1:01:49
Season 5 Episode 8 - From working at salons to doing it on the side while she worked other jobs and her business beginning to thrive over the last few years; this is a must listen for anyone in the beauty industry needing a little inspiration! Time Stamps: 00:00 introducing our special guest 01:20 how she came to find her niche in brows 06:50 getting a job as an esthetician at a hair salon 12:00 s...
Build Your Clientele by ALWAYS being Available, Pricing Your Lash Sets by the Hour & Bad Lash Trends 17.10.2025 1:02:25
Season 5 Ep 7 - Wednesday tells us about having to work late nights, the effects lashing has on your body and why lash techs aren't making enough money. Tune in to find out this and more 🤍 Time Stamps: 00:00 Introducing our special guest Wednesday ✨ 05:00 finding something I loved to do 09:00 going off on my own and working late 16:00 Renters vs Employees 25:00 Branding 31:00 Pricing and the tol...
What I Learned Being a Waxer for 25 Years 03.10.2025 1:01:09
Season 5 Episode 6 - She went solo after 18 years of working for someone else! She talks to us about her esthetician friends gatekeeping, instagram numbers being deceiving and narrowing down your niche to be successful. Where to find her: IG @libbeylazarus Website: https://www.secretsofestheticians.com/ FB Group: https://m.facebook.com/groups/677007063190425/?ref=share&mibextid=wwXIfr Time Sta...
Switching to Soft Wax DOUBLED MY PROFITS in One Month 01.08.2025 1:01:55
Season 5 Episode 5 - Jani is visiting us all the way from Oahu! We talk Soft Vs Hard Wax, dealing with your personal life and running a business and comparing yourself to others in your industry. Thanks for watching 🤍 Time Stamps: 00:00 Our guest flew in from Hawaii 04:00 Choosing waxing as my specialization 09:00 What’s next? 12:00 Taking 25 clients a day is too much 15:00 Soft Wax VS Hard Wax 2...
I Pay My Clients $50 Per Referral (And I Should Be Paying Them More) 20.06.2025 1:04:56
Season 5 Episode 4 - Our special guest Mila talks to us about what it was like working at a chain beauty salon, giving her clients $50 for referral's and making it in the beauty industry without a mentor. Thanks for watching 🤍 Time Stamps: 00:00 Introducing today’s special guest 🤍 01:30 I always wanted to be in the beauty industry I just didn’t know what 07:00 Working weddings 10:30 Waxing was n...
I Just Had My Worst Financial Year as a Business Owner 16.05.2025 1:06:52
SEASON 5 EPISODE 3 - We have the honor of having on the BrowGuru on today's special episode 🎉 She talks to us about opening multiple storefronts, a beauty school and being humbled last year where she had her worst financial year as a business owner. Tune in for the twist 🫰🏼 TIME STAMPS: 00:00 Introducing the Browguru (15 Year Experience) 06:00 Moving from a barber shop to a more professional Sa...
Hiring Discrimination in the Beauty Industry (An Esthetician's POV) 21.03.2025 1:04:56
Season 5 Episode 2 - On this episode we have a very special guest! Jeff is an esthetician and he tells us what it's like to work in the beauty industry. He got back into the industry during covid after facing some difficulties finding a job and jumpstarting his business. Now he's in a place where he has brand partnerships and consistent clientele! Special thanks to Jeff for coming on. I hope you e...
Unraveling the Art of Tattooing 17.01.2025 1:07:09
Season 5 Episode 1 - On this episode we had the pleasure of having on Alexis Xol, the owner of her own tattoo studio @BeMoreYou. LA After 10 years of experience she has a few horror stories to tell us. She also breaks down the Old School vs New School divide that exists in the Tattoo Industry. Finally, we get into pricing and what it's like to work in such a male dominated industry! Special thanks...
Don't Go Into Business With Your Friends 13.12.2024 1:03:40
Season 4 Episode 10 - On this episode we have on WaxThatAsh who drove down from Santa Monica to come tell us her story and give us Beauty Industry girls a reality check. She talks about her struggles and backstabbing business partner. What it felt like to be a Beauty Instructor and why she decided to STOP teaching. She tells us some of her secrets and how far she was willing to go to get clientele...
Are You Devaluing Your Services by Offering Sales? 29.11.2024 1:03:19
SZN 4 EPISODE 9 - On this episode Monique tells us how she went from being a full time Personal Trainer to a full time Brazilian Wax Specialist! We get into how she markets herself now and how she marketed herself when she first started out with 0 clientele. Content can be hard to post but she tells us why it doesn't HAVE to be. Finally, we discuss if promoting Sales devalues your service?! I hope...
Salon Ownership's Ups and Downs, Business Outside the Treatment Room & Content Creation Complications 08.11.2024 1:08:46
Season 4 Episode 8 - On this episode we have special guest Kasey Boone! She talks us through the struggles of managing a salon and getting your content creation in. The importance of doing what YOU want, not what you see others are doing. Transitioning from a full time Salon owner to working part time solo and running her business outside of the treatment room. Finally, what we can see from her in...
What It Takes To Be a Successful Beauty Industry Professional Ft. Lash Cowboy 18.10.2024 1:02:04
SEASON 4 EPISODE 7 FT. LASH COWBOY - On this episode Abel flew in from Wisconsin to tell us the in and outs of the LASH industry. How to market yourself, what pricing should look like and answers whether or not you can make 100k lashing without killing your body. He also talks about potentially starting his own podcast so make sure to look out for that! Anyone in the beauty industry can take a lot...
95% of You Won't Make It, Owning a Salon is BAD Business & Skincare is MORE Profitable than Waxing 30.08.2024 1:09:48
SEASON 4 EPISODE 6 - 00:00 THE OG WAX QUEEN IS IN THE BUILDING 05:00 Teaching a wax class 39 years ago 11:00 Making my OWN wax 14:00 Skincare VS Waxing 21:00 95% don’t make it 30:00 being noticed in public by other waxers 37:00 Learning to be a good boss 43:00 RISING ABOVE 48:00 How can we be like the Wax Queen 55:00 Owning a salon 01:02:00 Teaching is terrible thanks for listening 🤍
Speed Waxing, Service Room Horror Stories & Client No Call No Shows 09.08.2024 1:03:39
SZN 4 EPISODE 5 - 00:00 Introducing our special guest Wax Junkie 03:50 Starting at European Wax Center 12:00 Getting discouraged in the journey 17:00 Having a One Stop Shop Strategy 22:00 Creating a great team 27:00 Doing Business together with friends… 33:00 How to stay a successful business 41:00 Being a business owner is hard 47:00 Speed Waxing VS 1 Hour 53:00 Waxing horror stories
Drug Store Brands, Celebrity Brands & Brand Partnerships in Beauty 26.07.2024 1:08:56
SZN 4 EPISODE 4 - 00:00 Christian’s Backstory 10:00 what got me into skincare 28:30 Beauty Found Me 36:00 GIMMICKS & OVER SATURATION 43:00 Celeb Brands 50:00 Results matter Enjoy 🤍
What I've Learned as a Nail Tech for 20 Years Ft. Yvett 24.05.2024 1:08:05
SZN 4 EP 3 - 00:00 How Yvett got started as a Nail Tech 05:40 The moment she realized it was time to do nails full time 08:00 starting to work in a Salon for the first time 10:30 owning a Salon for the first time 12:50 Salon was broken into AND a car ran into it 15:00 going back to being Solo 17:00 how she got booked to do Nicki Minaj’s nails 21:28 becoming the creative director for Pink Friday Na...
How to Build a Team, UNIQUE Marketing Strategies & Bosses With Scarcity Mindset 10.05.2024 1:00:11
Season 4 Episode 2 Ft. Dirty Bird Esthetics - (NEW STUDIO SETUP) 00:00 Opening a Salon RIGHT BEFORE the Pandemic 06:30 Hiring your clients?! 15:00 Marketing in your OWN unique way 30:00 How to get clients as a beginner in the beauty industry 40:00 taxes season can be scary 47:00 long term goals and plans 53:30 BIG ANNOUNCEMENT thank you for watching 🎬
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