Beauty Industry Leaders

Send us Fan Mail Today we dive into Part 5 of the Marketing Series - and this is an important one. I’m breaking down why relying on a single post will never convert your audience, no matter how good it is, and how using multiple content formats strategically is what actually drives results. Different formats exist for different reasons, and understanding how they work together is key to moving you...

Send us Fan Mail In the first episode of 2026, I’m breaking down how to review the past year in a way that actually creates momentum for the next one. This isn’t about rewriting goals or setting unrealistic expectations - it’s about understanding what worked, what didn’t, and how to design a year that supports both your business and your life. In this episode, I’m covering:  ✨ Why most annual rev...

Send us Fan Mail If you’re posting consistently but still not seeing bookings, the issue usually isn’t your effort, it’s the lack of a structured campaign. In Part 4 of our Marketing Series, Elli and I move beyond revenue targets and into execution. This episode breaks down how to build an intentional content campaign that warms cold followers, builds trust, and guides the right people toward book...

Send us Fan Mail If you’re creating marketing campaigns based on hope, intuition, or “what feels right” - you’re likely skipping the most important step: the math. In Part 3 of the Marketing Series, we shift from messaging and audience clarity into the numbers that actually make marketing work. Because before you design a campaign, choose a platform, or write a single piece of content, you need to...

Send us Fan Mail If you’ve ever wondered why your marketing sounds good on paper but isn’t converting - there’s a strong chance you’re marketing to who you think your clients are, not who they actually are. In Part 2 of the Marketing Series, we move beyond surface-level assumptions and into the real drivers behind buying decisions. Because effective marketing isn’t about guessing, trends, or copyi...

Send us Fan Mail If you’ve ever felt like your marketing just isn’t landing - or you’re making decisions based on gut feelings rather than real data - this episode is going to completely reshape the way you approach your brand strategy. Today, I’m kicking off a brand-new Marketing Series by breaking down the foundation every successful beauty brand starts with : market research . This is the step...

Send us Fan Mail If you’ve ever wondered why some brands effortlessly attract high-quality clients — while others struggle to stand out - this episode is going to shift the way you think about visuals forever. Today, I’m diving into the psychology behind brand imagery: why it matters, what it says about you, and how the smallest visual choices can completely transform who you attract. I’m sharing:...

Send us Fan Mail If AI still feels overwhelming, confusing, or “not for you,” this episode is going to completely shift the way you think about technology, creativity, and the future of your beauty business. Today, I’m sitting down with the brilliant Em Gee - a former teacher turned tech-savvy marketing mentor who has built six businesses in seven years, mentored over a thousand women, and written...

Send us Fan Mail If you’ve ever braced yourself for the dreaded “slow season” in Jan/Feb, this episode is going to completely shift the way you think about bookings, client behaviour, and your business strategy. Today, I’m sitting down with the incredible Bec Barwick - a true veteran of the beauty industry with over 30 years of hands-on experience . Bec has done it all: skin therapist, multi-salon...

Send us Fan Mail If you’ve ever wondered whether it’s smarter to hire a team or rent out rooms in your salon, this episode is going to give you so much clarity and confidence. Today, I’m sitting down with Clarissa Saco - a cosmetic tattoo artist, mentor, investor, and salon owner who’s built an incredible career in the beauty industry. Clarissa bought her first salon at just 22 years old, and her...

Send us Fan Mail If you’ve ever felt like your brain just works differently - and that running a business sometimes feels like juggling chaos with creativity - this episode is for you. Today I’m pulling back the curtain on what it’s really like to run a business with ADHD - the challenges, the hidden strengths, and the systems that have completely changed the game for me. I’m sharing: ✨ My ADHD d...

Send us Fan Mail If you’ve ever felt the growing tension between nurses and skin therapists, or wondered how the new TGA rules are reshaping Australia’s aesthetic landscape, this episode is one you won’t want to miss. I’m sitting down with Katy Hirst , a registered nurse with 18 years of experience (nine of those in cosmetic nursing) and the founder of The Aesthetic Lounge in Cairns . From working...

Send us Fan Mail If you’ve ever wondered what really moves the needle in business - beyond the latest marketing hack or viral trend - this episode is for you. I’m diving into the one strategy that’s made me more sales than any other tactic I’ve ever tried: storytelling . In this episode, I’m breaking down how sharing your story (and your clients’ stories) builds connection, trust, and loyalty - th...

Send us Fan Mail At just 17, Gloria Hung started doing lashes out of her bedroom. Fast forward a few short years, and she’s the founder of Glow Artistry - a thriving Sydney-based salon, product line, and training academy generating over $400K before her 21st birthday. Today I sit down with Gloria to uncover how she built her empire from scratch, the power of finding your niche, and the lessons lea...

Send us Fan Mail From high-powered lawyer to subconscious mind mentor, Jess Martin knows what it’s like to tick all the boxes on paper - and still feel stuck. In this episode, I have a sit down with Jess to explore why success often feels like an uphill battle, even for ambitious, hard-working women. Jess shares how reprogramming the subconscious mind can dissolve self-sabotage patterns, unlock co...

Send us Fan Mail From working behind the chair to building and selling a multimillion-dollar franchise clinic, Shamara Jarrett’s journey is a testament to resilience, reinvention, and the power of learning from every challenge. I've sat down with Shamara to unpack her 16+ years in the beauty industry - from salons, spas, and body sugaring, to business development, franchising, and now, tech e...

Send us Fan Mail From launching a clinic in her own home to developing innovative products during lockdown, Halima’s journey proves that passion, perseverance, and authenticity can rewrite the rules of the beauty industry. In this episode, I sit down with Halima , founder of Derma Clear Clinic , to explore how she turned challenges into opportunities and built a loyal following by staying true to...

Send us Fan Mail If running your beauty business feels like you’re juggling every little detail yourself, this episode is your guide to stepping back, scaling up, and leading with confidence. In Part 5 of our CEO Series, I’m joined once again by Elli from the Beauty Business Society to unpack why micromanagement is holding your growth hostage - and how building smart systems is the key to sustaina...

Send us Fan Mail From teenage YouTuber to award-nominated salon owner, Jacob Stella’s story proves that the beauty industry rewards courage, creativity, and consistency. In this episode, I sit down with Jacob to unpack how he went from filming makeup tutorials at 15 to running a thriving brow, lash, and makeup studio that’s a finalist for Salon of the Year 2024. Jacob shares the pivots, lessons, a...

Send us Fan Mail If managing money in your beauty business feels more like guesswork than strategy, this episode is your roadmap to turning financial clarity into sustainable growth. In Part 4 of our CEO Series, I’m joined once again by Elli from the Beauty Business Society to tackle the financial foundations every salon owner needs for 2026 and beyond. Together, we get real about why most beauty...

Send us Fan Mail If you’ve ever poured money into Facebook or Instagram ads only to see little (or no) return, you’re not alone - and you’re definitely not doomed. In this episode, I sit down with Stephanie Mitchell, founder of Sunny Store Marketing and The Ad Lab , to uncover why so many beauty business owners struggle with ads - and what to do instead. Stephanie shares her own journey from tradi...

Send us Fan Mail If you’re feeling like your business growth is chained to the hours you spend online, this episode is your wake-up call to a smarter way of scaling. In Part 3 of our CEO Series, I sit down with Elli from the Beauty Business Society to break down the power of a strategic marketing funnel - because more hours on social media is not the solution to more clients. Together, we unpack w...

Send us Fan Mail If you’ve ever felt like your formal beauty training left you unprepared for the real world - this episode is your wake-up call to raise the standard in your career and your client results. Today, I sit down with Isabella Loneragan , internationally recognised dermal therapist, trainer, and Founder of The Dermal Diary, Isabella Loneragan Skin (Sydney and Bowral), Ragan Skin and no...

Send us Fan Mail If you’re tired of discounting your way to burnout, this episode is your roadmap to building a beauty business that thrives on value - not price wars. Today, Elli and I dive deep into the strategies top beauty CEOs are using to stay ahead in 2026 by crafting high-value, irresistible offers that elevate their brand and their income. Spoiler alert: it’s not about running more promos...

Send us Fan Mail If the word sales still gives you the ick, then this episode will change that. Today I sit down with Brooke Triplet, founder of She Sells and a global leader in heart-centered sales training. From her early days as a school teacher to scaling a multi-seven-figure sales education brand, Brooke brings the real talk around what it actually takes to sell with confidence - without sell...