Jayd Hernandez
Beauty Disruptors
Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Disruptors podcast, where she empowers women to have full agency over how they work, when they work, and why they work through the art of paramedical tattooing—not just as a skill, but as a calling. This is an invitation to say Yes to building a life on your terms. Have a question you'd like us to answer? Need some encouragement? Want to say hi? Leave us a voice note here! https://www.speakpipe.com/BeautyExpanded Hosted on Acast. See acast.com/privacy for more information.
Where to listen?
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Episodes
S3E67: Uncut Series: BTS of a Mentee Coaching Call with Jayd 27.07.2025 1:10:12
I wanted to pull back the curtains and show you exactly how I coach my mentees on building their businesses. This is the raw, uncut audio from our July coaching call where we talk about real numbers, real problems, and what I'm actually doing when business gets slow. Summer's been brutally slow for me. Like, first-year-of-business slow. So I'm walking my mentees through exactly what I'm doing behi...
S3EP66: Increase Sales Conversions without Discounting Services with Kandis James 16.07.2025 59:52
Podcast Title: S3EP66: Increase Sales Conversions without Discounting Services with Kandis James Episode Summary: In this episode, Jayd sits down with sales expert Kandis James for a candid conversation on how to sell with compassion—without feeling awkward or pushy. You’ll hear real-world strategies, subtle mindset shifts, and practical tools that help you turn conversations into conversions whil...
S3EP65: Follow Up: Practical Sales Strategies & Mindset Shifts 17.03.2025 39:05
You guys were so sweet sending me messages after the last episode on sales! Since there was so much to cover, I wanted to follow up with the practical stuff - the actual questions and mindset shifts that completely changed my business. In this follow-up episode, I'm sharing: Why tracking your closing rate is non-negotiable (and how I do it) The exact questions I ask that get clients opening up abo...
S3EP64: My #1 Secret to Booking Clients 07.03.2025 36:59
I recently had an amazing consultation day—my schedule was full with zero no-shows, and I closed nearly 90% of my appointments. In this episode, I break down how learning this one thing: selling, completely transformed my business. What I Share Today: Consultation Wins: How using a sales script helped me boost my booking rate to 40%, even when I was a brand new artist with zero experience and zero...
S3E63: Uncut Series: BTS Take 1 21.02.2025 38:19
In this raw, unfiltered episode, I'm sharing what it's actually like building and running a six-figure paramedical tattoo business- from client no-shows to working with breast cancer survivors, and even getting fired by my accounting firm (yep, that happened!). I'm pulling back the curtain on: How working less actually made me more profitable The truth about what happens in the treatment room Real...
S3E62: Welcome to Beauty Disruptors! 21.02.2025 8:37
I took a pause, followed my intuition, and let this podcast evolve into what it needed to become. In this episode, I'm sharing why Beauty Expanded transformed into Beauty Disruptors, and what this means for all of us forging our own paths in the beauty industry. What I'm opening up about: The truth behind taking a pause Where we're headed (and why I'm so excited) What it means to truly own your gr...
S2EP61: Beyond Bedside: Reinventing Careers for Burnt Out Nurses with Career Transition Mentor, Dr. Sharee Squires 07.11.2024 57:08
Meet Dr. Sharee Squires—a career transition mentor with 25 years of nursing experience, including 18 years at the bedside. Dr. Sharee knows firsthand what it’s like to feel stuck in a career that no longer fits and the challenges that come with stepping away from a role that feels like part of your identity. Now, she’s dedicated to helping other nurses and women over 45 navigate their own career t...
S2EP60: Sharing My Personal Secret Weapons This Year 20.09.2024 38:27
In this episode, I’m sharing the personal "secret weapons" that have been game-changers for me and my business. These amazing professionals have been working behind the scenes, helping me level up and keeping my entrepreneurial journey enjoyable. What I Cover in This Episode Why comparing yourself to others (or even your past self) can steal your joy The incredible people who've become my business...
S2EP59: Feeling Confident and Selling Confidence 26.08.2024 20:50
This episode is a quick one, but it's packed with some powerful stuff about confidence that's been on my mind lately. This week, I'm in the middle of some big meetings, and though I can’t spill all the tea just yet, the opportunities are huge! Reflecting on my journey, I’ve realized how investing in myself has led to phenomenal growth. I’ll be sharing an eye-opening exercise that could shift...
S2EP58: Booked Solid: Mastering Messaging to Attract Clients Without Having to Spend Money on Ads 19.07.2024 1:13:35
In this episode of the Beauty Expanded podcast, I sit down with Elizabeth, a PMU coach from the District of Beauty. We discuss strategies for refining your service messaging, attracting your ideal clients, and mastering the booking process. Elizabeth shares her journey and emphasizes the importance of effective communication and understanding clients' emotions to excel in the beauty industry. ...
S2EP57: Social Media Is the Slowest Way to Grow 27.06.2024 34:42
Welcome back to another episode of the Beauty Expanded Podcast! It’s been a while, and I’m so excited to fill you in on what’s been happening behind the scenes. Today we're talking about something that might surprise you - why social media might not be the best way to grow your business. I know, I know, it sounds crazy, but hear me out. In this episode, I'm sharing: Why I've been pulling back from...
S2E56: Will I Be Successful in Paramedical Tattooing? 5 Questions to Ask Yourself 06.05.2024 19:43
Do you still find yourself thinking about getting into this industry at least once a week? Are you researching the internet endlessly at night? Feeling overwhelmed, unsure or even scared - not knowing if you could really make a career out of this? Then… THIS episode is for you ! Before you take a huge leap in faith, ask yourself these 5 powerful questions, first. In the past 6 years, I’ve had the...
S2EP55: Mariah Sanchez: What It’s Like to Start From Ground Zero 2X and Open up a Licensing Esthetics Academy 01.05.2024 1:04:35
In this episode, I have the incredible chance to interview Mariah Sanchez. She’s an esthetician with over a decade of experience and a passion for pushing the boundaries of the industry. After building a successful business in Washington, she bravely started anew in Arizona. Now, she's opening a state-of-the-art academy to empower the next generation of estheticians with top-notch, up-to-date trai...
S2E54: Medical Tattooing with Gina Lee from Elevated You Studio 05.04.2024 58:59
Ever wish you could just hit the reset button on life? My guest on this podcast episode did exactly that! Meet Gina Lee, a paramedical tattoo artist and seriously inspiring woman. She went through a divorce, felt lost, and then totally reinvented herself in this incredible field. Gina's so honest about those tough times, but it's her passion for helping others with paramedical tattooing that reall...
S2E53: How You Value Your Time Says A Lot About Your Business 01.04.2024 28:05
Welcome back to another episode of the Beauty Expanded Podcast. Today, we're diving into the powerful connection between valuing your time, self-worth, and success in your business. Get ready because this one's going to hit deep. Lately, I've been in a bit of a funk when it comes to social media. You know how it goes—one minute you're just mindlessly scrolling, and the next you're trapped in the v...
S2E52: CPA, Tax & Accounting Expert Q&A for Beauty Professionals With Renesha 04.03.2024 57:48
On this episode of the Beauty Expanded podcast, we're excited to pull back the curtains once more and give listeners exclusive access to one of our monthly mentorship coaching calls! Every month, we host coaching calls to continue educating our mentees on paramedical tattooing techniques and business strategies after their initial training. We also bring in industry experts to share specialized kn...
S2E51: New Stretch Mark Rejuvenation Serum with Sean McDonald 16.02.2024 40:55
We're pulling back the curtain and giving you exclusive access to one of our monthly mentorship coaching calls! Every month, we host coaching calls with our mentees to continue their education on paramedical tattooing techniques and support them on their journey to marketing and growing their paramedical business. Some of these coaching calls will include guest speakers and experts from a variety...
S2E50: Listener Asks: What To Do With Botched Camouflage Tattoos? 22.01.2024 44:51
In this episode, I answer a question submitted by a listener named Maria from @inkedbyflawless.ego on Instagram who asked, what artists should do when a client comes in with a botched camouflage tattoo. This is an important issue to discuss as more and more people get into camouflage tattooing without proper training and inevitably mistakes happen. Key Takeaways: Evaluate if modifications are poss...
S2E49: The Power of Your Voice with Tracy Goodwin 13.12.2023 46:30
As humans, we crave that real, authentic interaction. And guess what? Your voice is like a window to your soul. It tells people who you are and whether they can trust you. In today's episode, we have a special guest, Tracy Goodwin, the founder of Captivate the Room and a voice coach. Tracy teaches people how to transform their lives and captivate their listeners with their voice. She uses a...
S2E48: Spoon Bending Workshop: What I Learned 05.12.2023 38:12
In this episode, I wanted to share my coolest experience at this spoon-bending workshop I recently did during a business mentorship program I attended. I know it sounds weird, but just listen and I promise you’re gonna be intrigued by how this workshop served as the ultimate metaphor for bending reality and overcoming limitations. So we were guided through this meditation where we tapped into the...
S2E47: Your Clients Don't Want More Content from You 06.11.2023 19:28
In this digital age, content is everywhere. But is more always better? Not necessarily. What truly resonates with clients is not the sheer volume of content but the authenticity and essence behind it. In this episode, we dive deep into: The significance of your energetic signature and how it impacts everything you do. The crucial distinction between content and context. The power of authenticity i...
S2E46: Increase Sales Every Week - Behind the Curtain 09.10.2023 30:37
Every business thrives on sales. Without consistent revenue and passion, sustaining your business becomes a daunting challenge. And today, I'm doing something I've never done before on this podcast. In this episode, I'm giving you a sneak peek, pulling back the curtain on one of our exclusive sales strategy webinars. You'll get a real-time glimpse at my coaching process where I had the opportunity...
S2E45: Can You Be Successful Without Becoming A Trainer? 04.09.2023 22:11
Wondering if training is the only path to success in the Permanent Makeup (PMU) industry? You're not alone! Recently, I received a voice note from Tumi, one of our listeners, in which she asked, "Do I need to train others to make it big?" It's a question that many of us grapple with. What if you're content being an exceptional technician and don't want to delve into teaching? Can you still make a...
S2E44: Your Business Can Only Grow to the Level of Problems You Can Handle 07.08.2023 15:29
In this episode, we delve into the heart of entrepreneurship and the mental hurdles that often stand in the way of business growth. The inspiration for this discussion came from a fellow paramedical tattooist who reached out to me, expressing her desire to grow her business but also her fear of the increased responsibilities that come with it. This led me to a profound realization: Your business c...
S2E43: When Business is Slow, My Top 5 Things I Focus On 17.07.2023 44:08
S2E43: When Business is Slow, My Top 5 Things I Focus On Welcome to the Beauty Expanded Podcast! I’m back from a much-needed vacation, fully recharged, and excited to dive into our podcast again. In today's episode, we're addressing something every business owner has experienced: the slow season. But here's the catch - we're not going to shy away from it, we're going to embrace it, learn from it,...
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