Jeremy Ryan
Be Your Own Marketing Hero
Marketing shouldn't cost $20K in strategy just to get started, or feel overwhelming because of miscalculated, miscalibrated, and templated plans. Join Jeremy Ryan, founder of The Playbook and Metamorphosis Agency, for straight talk about marketing for authors and their book launches that actually work. Each week: tactical tips, real case studies from bestselling and award-winning authors, and strategies you can implement today. Whether you're 12 months from launch or promoting your backlist, this is your shortcut to marketing clarity. New episodes every week.
Where to listen?
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Episodes
The Publishing Paradox 05.05.2026 3:52
There's a moment that happens to almost every traditionally published author somewhere between signing a deal and standing at a launch event. A quiet realization that the publisher isn't going to carry the marketing for you -- and that nobody really said that out loud before you got started. In this episode, Jeremy Ryan unpacks why that gap exists, why it isn't anyone's fault, and why the authors...
The Author Marketing Paradox: Why More Advice Makes You Less Effective 17.03.2026 6:22
You've spent years writing your book. Now comes the marketing part. So you do what any smart author does: you research. You read blog posts, join Facebook groups, watch YouTube videos about building your author platform. And suddenly, you're drowning. One expert says you need to be on TikTok. Another insists email is the only channel that matters. A third swears by Amazon ads. You started with zer...
Episode Title: Be Helpful (And Watch What Happens): The Mission Behind The Playbook 16.03.2026 8:35
Episode Summary: Why does a post-it note with two words—"Be Helpful"—sit on Jeremy's desk? In this inaugural episode, Jeremy shares the origin story of Metamorphosis Agency's mission statement and reveals what being helpful actually looks like in practice: free consulting for nonprofits, connecting authors with opportunities, and empowering clients completely. Learn why being helpful isn't just go...
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