Be you Brand - The Podcast

 Do you know your numbers?  In the last few weeks 3 conversations, one with a client, one with a dear friend who also owns an online business and another friend who crossed the million dollar mark in 2023 and has not paid herself a salary the whole year, had me on fire for this episode. If you don’t know your numbers: 1- you are most likely making decisions in your biz from emotion and not data. Y...

In this episode, I’m interviewing Amy Bartko, founder of Chatterbox PR and Marketing, and it was FIRE! She shares her expertise on PR and how to take your personal brand to the next level.    She emphasizes the importance of community and building relationships in the world of PR. ( can you see how it all comes back to the community ?) Amy Is walking you through step by step how to pitch yourself...

In this episode, Ati. G.Branding discusses the importance of living out your brand and bringing your message to the world. She emphasizes that your brand is the mark you leave in the world and that it's important to remember your why and the collective change we want to create in the world behind the why in your  your business.    Ati  shares strategies for connecting to your brand message and how...

Welcome to the new episode of the Be You Brand Podcast! Today’s episode, Kirsten Zeigler joins me for an insightful discussion about hiring, managing employees and growing business. Kirsten shares her wonderful journey in  transitioning from solopreneurship to building a team. You'll hear practical advice on the importance of creating employee handbooks and SOPs, tips for hiring the right candidat...

In this episode, I’m discussing  the importance of authenticity in personal branding and the dangers of perfectionism. Why you need to be true to yourself  and not be afraid to express opinions and unique perspectives. I will break down  the concept of authenticity and I’m giving you  practical tips for finding the balance between authenticity and striving for excellence.    We dove deep into:   ...

In today’s episode of the Be You Brand Podcast, join me and Angelle Ferrer in a discussion on career advancement, personal branding and leveraging digital tools to enhance your professional journey. Angelle shares her insight on the importance of positioning oneself effectively in the competitive job market through skills like LinkedIn optimization and networking. She touches on the evolution of t...

I see these mistakes on clients and people I consult with all the time and I see so many people in my audience making them. These mistakes are so easy to avoid and the only reason you are making them is because nobody pointed them out to you…till now ... .hello it’s me Ati lol!   These 5 mistakes are killing your personal brand and reputation and your bottom line!       Ready to build a personal b...

In this episode I am interviewing one of my favorite people on the planet!   Gabby Borrero is an amazing connector, host of the next generation network and one of the most giving people you will ever meet. She is an avid networker and we dove so deep on why building true relationships will skyrocket your business.   Listen to this weeks episode because the nuggets on how to find your tribe , your...

In this episode, I am going deep into  the importance of speaking directly to your ideal client and differentiating yourself from others in your industry. Why and how to make your ideal client problem aware and show them how you can solve their specific problem.  I actually “audit” and account ( Which I don’t disclose ) and thought it was so important to have this things talked about I shared What...

In this new episode of the Be You Brand Podcast, Lydia Bagarozza & Bridget Sicsko join me to discuss the strategic importance of public relations (PR) and media exposure for personal brands and businesses aiming to expand their reach beyond social media and personal networking.    We touch on the necessity of understanding one's unique value proposition and effectively communicating it to alig...

In this episode, Ati. discusses the importance of having a personal brand strategy and the steps needed to build that strategy. Building authority and trust are key components of a strong personal brand and she went on to explain how to build that expert status. What you need to know and have in place after you have your first pieces of your personal brand strategy  in place , in order to Create c...

In this new episode of the Be You Brand Podcast, Ati invited Amanda Benson,a Business, AI+You Expert, she was also a speaker at our Be you Brand live event,  to share her expertise in helping women and business owners to leverage it in their business to grow their brand and really add that extra stream of income saving a bunch of time.   They discuss  the power of personal branding, leveraging AI...

In this episode, Ati introduces the series on building a profitable personal brand. She emphasizes the importance of personal brand strategy and the need to go beyond just building a personal brand on social media.    Ati explains the three phases of building a personal brand: that most women miss and leads to confusion and lack of sales. She dives into the self-discovery phase and the importance...

In this episode, Ati interviews Tara Wagner, a business coach with a powerful personal story.    Tara shares her journey from a rough start to becoming a successful business owner.  Her story of struggle with drugs , leaping into personal development and running businesses for 15+ years is truly inspiring and with so many take aways for anyone in business at any level.   They  discuss the importan...

In this podcast episode, I’m digging deep and  discussing the importance of both content creation and visibility for businesses and personal branding.  Both are vital to a successful brand; they are functionally useless without each other.  Increasing visibility can draw potential clients or followers, but weak content will ultimately lose those same individuals.  Ati  stresses the  importance of...

Hey Be You Branders!   In this episode, Hazel Brown joins me to talk about the power of collaboration and networking for your personal and professional growth. Hazel and I both discover the value of working together and leveraging social media to connect with like-minded individuals.   We delve into the importance of creating spaces for women to discuss deep issues, share their experiences, and su...

  Hey Be you Branders! In today's episode  Ati talks about the idea of attracting clients and breaking income ceilings through internal work, aiming to shift one's identity and reprogram the subconscious.    By reflecting on her own business growth experiences and the challenges she faced, she shares how the 'inner work' principle paved the way for her business's success.    She covers three signi...

Hey Be you branders!   In this episode, I’m  interviewing  Jen Vasquez about the main trends in marketing for 2024 . Jen is known as the pinterest queen and teaches  female service providers to use Pinterest and marketing workflows to make marketing easier . Today she  gives us how  to make best use  of short form videos making it  EASY and effective.   We  also explored the value of Pinterest for...

Hi Be You Branders! In this episode Ati is breaking down  the difference between mindset work and inner work and why doing just mindset work is keeping you stuck in building a successful business.   She shares her personal story of going through a year of darkness and the importance of doing identity work. Ati. G.Branding explains the three layers of change - conscious, subconscious, and somatic -...

Hello Be You Branders! In this week’s episode, Rebecca Cafiero joins me to talk about her entrepreneurial journey, her transition from being journalist to corporate sales.    She delves into the transformative lessons she learned from loss due to the 2008 recession. She will inspire a lot of you as she shares how she rises up from the loss and becomes successful as an entrepreneur.    She also sha...

In this episode, I will be showing you the difference between mindset work and inner work, and how I was able to have successful launches and reach $300K in revenue last year, without adding any strategies, just making these changes and I have seen this over and over work with clients.   Key Takeaways: Stepping into the identity of the highest self is crucial for success in business. Ati's specifi...

Hey Be You Branders! In this new episode of the Be You Brand podcast I am going to share insights on planning a personal branding photoshoot for maximum ROI, a strategic and purposeful approach to personal branding through photography.    You have professional photos but they do not show your brand story, your authority and your expertise. Personal branding photoshoots should go beyond capturing a...

Hey Be You Branders! In today’s new episode of the Be You Brand podcast, Nicole Laino joins me to talk about her journey of overcoming fear and self-doubt to embrace her unique path, inspiring others to do the same through her podcast and coaching.    Nicole delves into the transformative power of human design in understanding one’s authentic self, making aligned decisions, and crafting a unique a...

Hey Be You Branders ! In this new episode of the Be You Brand podcast we are talking about sales,  in a different way !    We are discussing daily and weekly activities that lead to sales , when you are not selling , because people buy from those they know, like, and trust.    I  share some ideas on how to bring and attract people to your business and improve your sales. I delve into  the importan...

Hey listeners! In this new episode of the Be You Brand Podcast, I talk about the secret behind $40,000 a month and a $60,000 launch that we just closed in November. I share my key takeaways and lessons learned, emphasizing the importance of having conviction in one's offer, clarity in personal branding, and continuous internal work. I delve into the costs and realities of running a business, inclu...