Be you Brand - The Podcast

You don’t need more confidence—you need a new identity. In this episode, I’m breaking down the real reason you’re not showing up at your next level (and no, it’s not strategy). If you’ve been waiting to feel ready before you go all in, this is the shift that changes everything. Connect with Ati-Start here: Step 1: Get clarity on your brand Take the Profitable Personal Brand Quiz https://atigrinspu...

Episode 89: How We Select Speakers for Be You Brand Live OUTSIDE the Speaker contest   In this episode, Ati shares the behind-the-scenes process of selecting speakers for Be You Brand Live and addresses the questions she's been getting about speaking opportunities. What You'll Learn: How Ati curates the speaker lineup based on attendee experience, not just speaker credentials The two main reasons...

✨ SHOW DESCRIPTION You’re showing up, posting, networking, and creating offers…yet clients still aren’t reaching out. In this solo episode, Ati Grinspun breaks down why visibility without strategy keeps your brand invisible — and the four foundational elements that must be in place before consistent 10K months become possible. This episode is a must-listen for women entrepreneurs who are done ble...

What if the reason you’re working nonstop but still not seeing real profit has nothing to do with mindset and everything to do with your numbers? In this episode, Ati sits down with operations and finance expert Michelle M. Ghassemi to break down the single most important metric every coach and service provider must track to build a sustainable, six- or seven-figure business — without burnout or g...

Welcome to one of the most powerful conversations to kick off 2026. In this live panel recorded at Be You Brand Live in Las Vegas, you’ll hear from the newest best-selling authors of Ascension Mastermind as they share what actually happened behind the scenes of writing their stories — the fear, the healing, the identity shifts, and the moment they stopped hiding. These women didn’t just write a bo...

✨ SHOW DESCRIPTION You’re confident in real life… so why does your content still sound muted, careful, or watered down? In this episode, Ati Grinspun breaks down the real reason confident women struggle to sound confident online — and spoiler: it has nothing to do with strategy or consistency. We’re talking clarity, chosen woman energy, and the identity shifts required to stop softening your voic...

SHOW DESCRIPTION This episode is a mirror, queen — and honestly, it’s one I had to hold up for myself first. After Be You Brand Live, I caught myself doing the VERY thing I coach women out of… hiding in plain freaking sight. If you’ve been posting, “showing up,” or doing all the things but still feel invisible, diluted, or low-key disconnected from your own power? This episode is the line in the s...

Thirteen days after Be You Brand Live, Ati records from her car and tells the real, unfiltered story behind what went down: from missing AV teams to power outages, food poisoning, and on-stage chaos. This is a raw, honest reflection on event planning, crisis management, and the kind of resilience it takes to lead through uncertainty. Resources Mentioned Be You Brand Live Revival (Oct 17 11am PST)...

Join Ati as she sits down with her longtime mentor and friend, Dr. Laura Miner, to explore what it truly means to become the inner CEO of your business. Laura reveals the science-backed framework that transforms overwhelmed business owners into confident leaders, sharing why systems and strategy fail without the crucial third element - self-leadership. From overcoming dyslexia and barely graduatin...

Four weeks, five weeks… who’s counting? 😅 After running our Be You Brand Live speaker contest, I’m breaking down exactly what made applications a YES vs. a no-go. In this episode, I give you a simple 90-second pitch template and the 3-part checklist event hosts (like me!) use to decide who gets the mic—so you can get booked with confidence, clarity, and that BYB energy. Connect with Ati Ready to...

What if the stories you tell yourself are keeping you stuck? In this episode, Ati sits down with bestselling author and coach Matrasa Ferguson, who shares how she broke free from toxic cycles, healed her relationship with money, and found the confidence to step fully into her worth. From the fear of being seen to publishing her story in Be You Brand: Your Story, Your Business, Your Way, Matrasa re...

So many of us move through life wearing masks, performing, people-pleasing, or blending in until we forget who we truly are. In this episode, holistic mental wellness coach and author Amanda Magick shares her story of unmasking and the practices that helped her step into authenticity. If you’ve ever felt like you’re hiding parts of yourself just to keep up, this conversation will help you see the...

For women entrepreneurs, building community is the difference between hustling alone and creating a business that truly lasts. In this episode, Jessica Burgio shares how podcasting became her most powerful tool for connection, visibility, and growth. You’ll learn why consistency matters, how to turn your voice into impact, and how to build a brand that feels aligned and sustainable. Even if you do...

We thought “self-leadership” was just a corporate thing, until we realized it’s the missing piece for women building real businesses and meaningful lives. In this episode, Brin’na Rollins-Williams shares how she walked away from a six-figure career at Target to reclaim her wholeness, voice, and legacy and how women entrepreneurs can do the same without burning out.   This episode will walk you thr...

Thinking about hosting a retreat, workshop, or live event but don’t know where to start? In this episode, Cat Roten shares what really goes into planning events that feel aligned, run smoothly, and actually sell. From contracts to confidence, we’re covering the things most people don’t tell you. CONNECT WITH ATI  🎟️  Be You Brand Live 2025 (Sept 25–27 in Las Vegas) Get your tickets here: https://a...

In this powerful two-part conversation, Cristal and Ati share how live events have doubled their businesses in under two years. They reveal the pivotal moments, mindset shifts, and connections that turned investments into life-changing opportunities. If you're craving more clients, collaborators, or clarity, this episode is your wake-up call. 🎙️ Listen to Part 2 here:  She is made for more Podcast...

Feeling lost in your business pivots? Join Ati's honest chat with Daisy Mack about navigating the messy middle. Forget perfect success stories – hear the real deal on business shifts and trusting your inner voice. A must-listen if you're questioning your path and craving truth about growth. CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal bran...

In this juicy episode, I’m joined by the incredible Emily Rose to explore how sensual movement and embodiment can radically shift the way women and especially female entrepreneurs: lead, create, and live. Say goodbye to constant hustle and hello to flow, pleasure, and alignment. Emily shares how tuning into your body through simple, everyday rituals can unlock ease, creativity, and soul-led succes...

🔥 SHOW DESCRIPTION If you’ve ever undercharged, overthought your pricing,  spiraled after a big sale, or plainly have shitty feelings around money , this episode is a must.  Ati shares the truth about what it really takes to move past money shame and isolation in your business. This conversation is raw, powerful, and will shift how you see money, community, and your role as a leader. This is the...

SHOW DESCRIPTION This is the tapping meditation I promised you in Episode 70! If you've been holding back from showing up boldly in your business, struggling with sales anxiety, or battling the "ick" around selling your services, this powerful EFT (tapping) session is specifically designed to rewire those limiting beliefs. In just 15 minutes, you'll move from fear and doubt to confidence and clari...

Feeling overwhelmed, doubtful, or stuck — even as your business grows? You’re not alone. In this episode, we dive into the entrepreneurial spiral: the fear, burnout, and self-doubt that even successful women business owners face. Discover mindset tools and practical strategies to help you lead yourself out of emotional crashes and back into alignment. Whether you're a seasoned entrepreneur or just...

SHOW DESCRIPTION DM “AUTHENTIC” to @ati.g.branding on Instagram  for the 10 authenticity questions What if the real you—the one behind the doubt, the scroll, and the shoulds—is the key to everything you want? In this electric keynote live from EmpowHER Detroit, Ati brings down the house with truth bombs on authenticity, visibility, and radical self-expression. Whether you’re a business owner, a wo...

SHOW DESCRIPTION In this transformative episode, Ati sits down with Alessia Citro, author of "Higher Self Habits," to uncover how tiny, consistent actions can build unstoppable self-trust and confidence. Learn why traditional habit-building advice fails women and discover a powerful feminine approach to creating habits that stick without burning out or feeling restricted. CONNECT WITH ATI Ready to...

This episode was recorded LIVE! During Be you brand live 2024 in Las Vegas NV! SHOW DESCRIPTION: Are you tired of budgeting, feeling money shame, and struggling to define your version of financial success? This powerful episode was recorded live during our fireside chat at the Be You Brand Live Event 2024, where Lisa Chastain was our closing speaker. I was so profoundly obsessed with this conversa...

SHOW DESCRIPTION Ever wondered how to land your first speaking gig without waiting for an invite? In this solo episode, I'm sharing exactly how I created my own stage and positioned myself as an expert by hosting my first event. Discover how this bold step quickly grew my community, visibility, and income—and how you can confidently do the same! CONNECT WITH ATI Ready to build a personal brand you...