be. What Works Weekly

What does it really take to write, launch, and protect a book in today’s world? In this episode of be. What Works Weekly , Mike sits down with Julie Trelstad — a 30+ year publishing veteran and self-described “book futurist” — to break down what’s actually happening in the publishing industry. With over 4,000 books being released every week (and nearly 30% reportedly AI-written), standing out — an...

In this episode of Be What Works Weekly, Mike Wood interviews Paul Salter, a mindset and performance coach who specializes in helping high performers overcome mental barriers. Paul shares his journey from being a sports dietitian to a hypnotherapist, emphasizing the importance of mindset in achieving personal and professional goals. The conversation delves into the challenges faced by high achieve...

In this episode, Mike Wood interviews Erwin Sigua, a seasoned entrepreneur and property manager, who shares his journey through the real estate industry, including his experiences during the financial crisis. Erwin discusses the importance of resilience, the evolution of his business, and the drive to take on new challenges. He emphasizes learning from failures, the significance of mentorship, and...

Most success isn't about how much you achieve—it's about whether your inner life is in sync with your outer achievements. Adrian Jones's story of surviving a massive heart attack at midlife isn't just a tale of resilience; it’s a wake-up call for anyone feeling trapped on the relentless hamster wheel. When health issues forced him to pause, AJ realized the true source of joy is liv...

In this episode of be. What Works Weekly , we break down what actually drives business growth across different lead channels—from LinkedIn outreach to Facebook and Instagram ads. While the tactics may change, the principles don’t. You’ll learn: What’s different between organic outreach and paid ads What stays the same no matter the platform How trust, targeting, and systems impact lead quality How...

In this episode, we explore the intersection of branding, client relationships, and digital marketing, with a focus on how AI is reshaping the business landscape. Our guests, Joe Ross and Jill Rutherford, share insights on building strong client connections and the importance of understanding your ideal market. We discuss the evolving role of AI in marketing and the need for businesses to adapt to...

In this episode, Mike Wood and Justin Haines explore the journey of personal reinvention and finding joy beyond financial success. They discuss the importance of creating a life aligned with one's true purpose and the transformative power of asking deeper questions. The conversation delves into the challenges of breaking away from traditional success models and embracing a more soulful approac...

Summary In this engaging conversation, Mike Wood and Brad Armstrong delve into the journey of creating a viral commercial, the challenges and insights of entrepreneurship, and the importance of building connections within the community. Brad shares his experiences in the roller skating business, the impact of his viral video, and the lessons learned throughout his career. The discussion highlights...

In this episode, Mike Wood interviews Thomas McEachern a real estate agent in Orange County and the founder of Omnisist. They explore the challenges of starting a business, the significance of having a clear vision, and the role of automation and virtual assistants in streamlining operations. The conversation highlights the need for a mindset shift from scarcity to abundance and the value of shari...

In this episode of What Works Weekly, Mike Wood interviews Veronica "VEE," a nationally board-certified nurse practitioner and serial entrepreneur. VEE shares her journey from working as a registered nurse to becoming a successful business owner, discussing the challenges and lessons learned along the way. She emphasizes the importance of mindset, financial literacy, and having systems i...

In this conversation, Mike Wood interviews Danyell Suter, the owner of Groomed Salons, about her journey in the men's grooming industry. They discuss the unique concept of combining grooming services with a social space, the importance of mental health and connection among men, and the challenges of building a business from scratch. Danyell shares her experiences of growth, the significance of...

In this conversation, Mike Wood engages with Kyle and Eli, who specialize in guiding individuals through solo retreats aimed at fostering self-discovery and clarity in a noisy world. They discuss their personal journeys that led them to create a structured approach to solo retreats, encapsulated in their RESET framework. The conversation explores the importance of removing distractions, engaging w...

Structure and support can elevate a business, but people ultimately determine its success. In this conversation, Dry Bar franchise owner Jackie Paynter shares how the franchise model empowers her with proven processes while still allowing room for personal leadership. She discusses the realities of managing teams as an introverted entrepreneur, the importance of understanding people, and why relat...

Linktree For Chris Delbridge In this conversation, Mike Wood and Chris Delbridge discuss the intricacies of the insurance industry, focusing on the importance of building relationships with clients, effective communication, and the need for proactive management in client interactions. Chris shares insights on how to navigate the challenges of the insurance market, the significance of client retent...

In this conversation, Mike Wood and John Barnak discuss the evolving landscape of the real estate industry, focusing on leadership, market challenges, the impact of technology and social media, and the importance of collaboration and personal branding. John shares insights from his experience as a managing broker in Illinois, emphasizing the need for agents to adapt to changes in the market and le...

In this conversation, Mike Wood and Brad Swonetz delve into the significance of branding in today's entrepreneurial landscape. They discuss the importance of personal stories, identifying ideal clients, and the role of AI in enhancing business efficiency. The dialogue emphasizes the need for genuine human connections and vulnerability in branding, while also providing practical tips for effect...

In this conversation, Mike Wood interviews Ryan Bakey, a CPA specializing in tax strategies for real estate investors. Ryan shares his journey into entrepreneurship, the importance of tax planning, and various strategies that can help real estate investors save money on taxes. He discusses the significance of real estate professional status, the impact of recent tax legislation, and common mistake...

In this conversation, Mike Wood and Dima discuss the integration of AI into business practices, exploring its applications, cost considerations, and the future of AI technology. Dima shares real-world examples of how AI can enhance business operations, particularly in sales and customer engagement. They also touch on the importance of maintaining personal relationships in business, even as automat...

In this conversation, Shane McGraw shares insights on his multifaceted life as a loan officer, developer, husband, and father. He discusses the importance of daily routines, prioritization, and gratitude in achieving personal and professional success. Shane emphasizes the significance of self-talk and mindset, particularly in overcoming fear and seeking wisdom. He introduces the Cadre system and t...

In this conversation, Mike Wood and Jesse Abshire, Founder and CEO of Abshire Family Financial, discuss the importance of financial planning for entrepreneurs, focusing on strategies for tax efficiency, retirement planning, and risk management. Jesse shares insights on how business owners can better manage their finances, emphasizing the need for education and professional guidance. The discussion...

In this conversation, life coach Ashley Tschumperlin, shares her insights on helping individuals gain clarity on their goals and the importance of accountability in achieving them. She discusses her journey into entrepreneurship, the significance of understanding individual motivations, and the challenges of self-sabotage. The conversation also touches on the dynamics of building relationships, se...

In this conversation, Mike McCaw discusses the evolution of his company, Space Crafting, and the significant changes in real estate marketing over the past two decades. He highlights the importance of visual media, particularly video content, in attracting buyers and enhancing the marketing of properties. The discussion also touches on the balance between humor and professionalism in real estate v...

In this conversation, Danielle A Lucht, owner of Everwell Financial, discusses her holistic approach to wealth management, emphasizing the importance of understanding all aspects of a client's financial life. She explains her role as a financial general contractor, helping clients navigate complex financial decisions, and highlights the significance of educating clients about taxes and investm...

Summary In this episode of What Works Weekly, Mike Wood interviews Devin Sizemore, author of 'Connection Expansion'. They discuss the importance of building connections, the five principles of effective networking, common mistakes professionals make, and strategies for successful follow-up. Sizemore emphasizes the need to shift the way we approach networking, focusing on adding value and being cur...

In this episode of What Works Weekly, Mike Wood interviews Nate Byram, who shares his transformative journey in health, fitness, marriage, and business. They discuss the importance of accountability, communication, and goal setting in both personal and professional life. Nate emphasizes the significance of using technology to enhance efficiency and the need for strong leadership in business. The c...