Brey Shirely & Emily Roberts
Be Iconic, Indy: The Podcast
Be Iconic, Indy is the podcast for Indianapolis women who are building, creating, leading, reinventing, and showing up BIG.Hosts Brey Shirley and Emily Roberts bring you unfiltered conversations with the women shaping Indy’s creative, entrepreneurial, and business landscape - the makers, founders, storytellers, dreamers, and do-ers who are redefining what’s possible. Each episode pulls back the curtain on what it really takes to build a meaningful life and business: the pivots, the purpose, the mess, the momentum, and the magic. If you’re here to grow your brand, elevate your presence, connect...
Author
Brey Shirely & Emily Roberts
Category
Podcast website
Latest episode
Jun 30, 2026
Where to listen?
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Episodes
The Heart Behind Hattie's Coffee House (with Kirra) 30.06.2026 40:36
What makes a coffee shop feel like more than just a place to grab a drink? In this episode, we sit down with Kirra, the owner of Hattie’s Coffee House, to hear the story behind turning a historic farmhouse into one of Whitestown’s favorite gathering spots. She shares the unexpected challenges of opening a brick-and-mortar business, the importance of community support, and why creating a welcoming...
Looking Back, Dreaming Bigger: 6 Months of Be Iconic, Indy! 16.06.2026 37:13
Six months in and we still can't believe how much has happened! In this episode, we're taking a step back to celebrate everything we've built with Be Iconic, Indy so far, from inspiring listener messages and sold merch to unforgettable events like our Race to Create content day. We're sharing some of our favorite moments and the impact this community is already making. We're also giving you a peek...
How DJ Hope Flows Landed Gigs with Indy’s Biggest Sports Teams 02.06.2026 46:15
You don't become the first female DJ to perform on Indianapolis 500 Race Day by following a perfectly mapped-out plan. DJ Hope Flows got there through a series of unexpected pivots, big risks, and a willingness to say yes before she felt fully ready. In this episode, we sit down with Indianapolis DJ Hope Flows to talk about her journey from competitive soccer and international modeling to becoming...
From Flowers to Coffee to Beer: The Story Behind Camino & Co (with Karly Elbrecht) 19.05.2026 53:16
Some people build businesses with a five-year plan… Karly built hers with a vintage car, a love for coffee, and a whole lot of saying yes. In this episode, we sit down with Karly from Camino & Co to talk about how a simple flower idea grew into weddings, coffee, beer, and a brand rooted in community, nostalgia, and meaningful connection. She shares the God winks, the growing pains, the people...
Tall Girls, True Crime, and Balancing Stability with Creativity (with Kelsey of Sixfeetofsunshine) 05.05.2026 43:27
Balancing a full-time career and a creative influencer account is no small feat, but Kelsey of Sixfeetofsunshine makes it look fun! In this episode, we chat about how she manages corporate finance while building a platform that represents tall girls and Indy lifestyle lovers. She shares how her brand evolved from fashion influencer to lifestyle creator (and what it was like when an unexpected reel...
How Francis and Fern Became Indy’s Swiftie Hot Spot with Kim Pauszek 21.04.2026 42:02
Let's talk about how a Taylor Swift weekend turned into absolute chaos (in the best way) for an Indy boutique! In this episode, we’re chatting with Kim Pauszek about how Francis and Fern went from a local shop to the Eras Tour hotspot, complete with lines down the street and selling out of everything. She takes us behind the scenes of that wild weekend, the drop party with cakes for every era, and...
A Journey of Reinvention with Gina of Gina’s Juice Bar 07.04.2026 20:50
What happens when your business doesn’t go as planned, but you’re not ready to give up? In this episode, we sit down with Gina of Gina’s Juice Bar to talk about closing her first location, the unexpected emotional rollercoaster that followed, and what it has looked like to rebuild with intention. We get into the behind-the-scenes of the food and beverage industry, lessons learned, and how Gina is...
Balancing Multiple Businesses with a Life-First Approach (with Sasha Haughn) 24.03.2026 37:59
Building a business that supports your life instead of taking it over is exactly what our guest, Sasha Haughn, is all about. In this episode, we sit down with her to talk about her journey from corporate burnout to building multiple businesses, how lashes unexpectedly became the foundation for everything else, and why finding a gap (and going all in) matters. We also get into what it really looks...
Designing Iconic Brands and Navigating Growth (with Sarah Wells) 10.03.2026 36:40
What does it really look like to take a leap, build a brand from scratch, and grow without losing yourself in the process? In this episode, we’re sitting down with Sarah Wells of Swell Design, aka the “brand therapist” (and the creative genius behind the Be Iconic logo!), to talk about leaving corporate, starting her business in a brand-new city, and why she never niched down the way everyone said...
Creating Empowering Spaces for Indy Women (with Kristie Lammi) 24.02.2026 27:46
Ever feel like making new friends as an adult is harder than it should be, or that finding a supportive community just isn’t as easy as it was in college? In this episode, we sit down with the amazing Kristie Lammi, coach, energy healer, and the powerhouse city owner of The Beauty Boost Indianapolis. We talk about thriving as a woman in Indy, what it’s really like to build an empowering community,...
Capturing Indy: From Brand Shoots to Big Moments (with Amanda Duncan) 10.02.2026 30:57
If you’ve ever wanted to hang out with some Coca-Cola-loving, Taylor Swift-obsessed women who love Indy just as much as brunch, this episode is for you. We’re chatting with Indianapolis-based photographer Amanda Duncan about her 15+ year career capturing real life, from branding shoots and major events to unforgettable birth stories. We swap Indy 500 memories, talk creative confidence, and share h...
Scaling a Social Media Agency While Raising Four Kids (with Kimberly Ellis) 27.01.2026 26:40
Ever wonder how you actually grow a business without losing the white-glove touch...or your sanity? In this episode, we sit down with our friend and mom of four, Kimberly Ellis, to talk about how she went from corporate marketing to building a thriving social media agency, why hiring her first team member changed everything, and what it really looks like to balance clients and family. We dig into...
Why Be Iconic? (with Brey & Emily) 13.01.2026 30:38
Ready to meet your new Indy hype girls? Welcome to the very first episode of Be Iconic, Indy! Honestly, we’re still freaking out that this is happening. In this episode, we’re inviting you behind the scenes as we share how our sticker club dream grew into a bigger vision for a creative community. We talk about our Indy roots and spill some fun facts about ourselves - including pageant stories, our...
Building a Beauty Brand From the Ground Up (with Christine Rohrman) 13.01.2026 35:32
Our very first guest on Be Iconic, Indy is here! We’re sitting down with Christine Rohrman to talk about what it really looked like to walk away from corporate, hustle behind the scenes, and build multiple income streams in the beauty world, from makeup artistry to mentoring to a brand-new brush line (you heard it here first! 🙌🏼) . Christine shares the sacrifices, the early mornings, the investm...
Welcome to Be Iconic, Indy: The Podcast 18.12.2025 2:38
Be Iconic, Indy is the podcast for Indianapolis women who are building, creating, leading, reinventing, and showing up BIG. We're your hosts Brey Shirley and Emily Roberts and in each episode of Be Iconic, Indy we'll bring you unfiltered conversations with the women shaping Indy’s creative, entrepreneurial, and business landscape. We're talking to the makers, founders, storytellers, dreamers, and...
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