Ipsos

BE GOOD!

Science EN ↓ 53 episodes

We speak with leaders in the field of behavioral science to get to know more about them, their work, and its application to emerging issues. Listen in for fresh insights, inspiration and to hear about some of the latest evolutions in the field. Behavioral Economics for good: Nudging better business and better lives! Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Ipsos

Episodes

Wendy Wood - Good Habits – from Context to Rewards 18.05.2020 37:02

Research conducted by Wendy Wood, psychologist and worldwide expert in habits, tells us that nearly 43% of the time people are engaging in habits, repeating behaviors that they’ve done in the past, in the same context, while they’re thinking about something other than what they’re doing. We spoke with Wendy Wood, the author of "Good Habits, Bad Habits, the science of making positive changes that s...

Cass Sunstein - From the White House to the Workplace 29.04.2020 1:13:30

In our next episode of B.E. GOOD!, we will be speaking with Cass Sunstein, one of the leading legal scholars who, for the past fifteen years, has been at the forefront of behavioral economics. Cass is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School and a prolific author, including the book Nudge: Improving Decisions About Health, Wealth and H...

Dan Ariely - From Death to Invisibility 11.04.2020 57:18

During our first episode we are speaking with Dan Ariely, James B. Duke professor of psychology and behavioral economics at Duke University and author of three New York Times best-selling books, including Predictably Irrational. In this episode we dive into: • Dan’s frightening experience as a hospital patient, which later prompted him to launch an inquiry on how we can die better. • How finding h...