Ipsos
BE GOOD!
We speak with leaders in the field of behavioral science to get to know more about them, their work, and its application to emerging issues. Listen in for fresh insights, inspiration and to hear about some of the latest evolutions in the field. Behavioral Economics for good: Nudging better business and better lives! Hosted on Ausha. See ausha.co/privacy-policy for more information.
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Episodes
Gérald Bronner - À l'assaut du réel : Esprit critique & Désinformation 28.05.2026 52:13
Nous avons eu le plaisir d’échanger avec le professeur Gérald Bronner autour de son dernier livre « À l’assaut du réel » et de ses conférences à la Sorbonne sur l’esprit critique face à la désinformation. Ce que vous allez apprendre en écoutant cet épisode avec l’un des penseurs les plus passionnants du moment : D’abord le “pourquoi” : ✅ pourquoi la désinformation s’impose comme un défi majeur ✅...
The Perfection Trap with Thomas Curran 19.05.2025 55:41
🎧 In this episode we are honored to welcome Dr. Thomas Curran , acclaimed social psychologist and Associate Professor at the London School of Economics. Dr. Curran's groundbreaking research focuses on perfectionism and its alarming rise among young people in the 21st century. His pioneering work examining the psychological impact of neoliberalism, competitive educational systems, and meritocracy...
Stephan Meier - The Employee Advantage 09.04.2025 1:01:04
🧐 We are delighted to welcome Professor Stephan Meier , the James P. Gorman Professor of Business Strategy and Chair of the Management Division at Columbia Business School, to this episode of BE GOOD! podcast. In this episode, we explore how employee-centered management and workplace behavioral economics create thriving businesses: 📖 Professor Meier discusses his new book, "The Employee Advantag...
Joe Henrich - Unlocking Human Success and Understanding the Weirdest People 26.02.2025 47:14
🎙️ Join us for a transformative discussion with Harvard's leading behavioral scientist Professor Joe Henrich. Author of bestsellers "The Secret of Our Success" and " The Weirdest People in the World" 📚, Joe Henrich revolutionizes our understanding of cultural evolution, innovation leadership, and human psychology. As Harvard University Ruth Moore Professor, former Canada Research Chair, and Presi...
Michael Norton - The Ritual Effect 22.01.2025 55:00
🎙️ In this episode of BE GOOD!, we are honored to host Professor Michael Norton, an expert in behavioral economics and well-being from Harvard Business School. Renowned for his groundbreaking research on happiness and human behavior, Mike shares insights from his latest book, The Ritual Effect: From Habit to Ritual . In this engaging conversation, he reveals how rituals—simple, intentional actions...
Albert Moukheiber - Neuromania : Mieux comprendre notre cerveau et ses limites 22.12.2024 1:16:57
🎙️ Bienvenue sur BE GOOD! Dans cet épisode, Albert Moukheiber, neuroscientifique et auteur de Neuromania, déconstruit les idées reçues sur le cerveau et explore les nuances de la neuroscience moderne 🧠 Découvrez dans cette interview les dangers du réductionnisme en sciences cognitives, notamment à travers les "neuromythes" populaires comme l'usage biaisé de la neuroplasticité ou des tests de pers...
Debunking Neuromyths: Effective Neuroscience Solutions for Business - Joe Devlin 02.12.2024 55:44
🧐 We are honored to have the opportunity to welcome Joe Devlin! Joe is a cognitive neuroscience professor at University College London (UCL) and a leading expert in the field of neuroscience, particularly for his work on language processing and consumer neuroscience. He is also recognized for his contribution to debunking common neuromyths, such as those surrounding brain-training programs and le...
Gerd Gigerenzer - Empowering leaders for Smart Decisions 14.10.2024 58:17
🎧 In our latest episode of B.E. Good!, we had the privilege of speaking with Gerd Gigerenzer – Emeritus Director of The Max Planck Institute for Human Development and a giant in decision science, about his new book, "Smart Management: How Leaders Make Good Decisions in an Uncertain World." Tune in to discover how leaders can thrive in today’s complex landscape! Here are some key takeaways you won...
Shaping Global Policy: Chiara Varazzani's Behavioral Science Journey 06.08.2024 50:03
🎧 In this episode we are excited to welcome Chiara Varazzani , a behavioral science expert who has established and led behavioral science units in several governments, including as the principal advisor of the Behavioural Insights Unit of the Victorian Government in Australia and the senior executive advisor in behavioral economics to the Australian Federal Government. She was also a research fel...
Tune In: How to Make Smarter Decisions in a Noisy World - Nuala Walsh 15.07.2024 45:52
🎧 In this episode we're excited to welcome Nuala Walsh author of the new book, Tune In: How to Make Smarter Decisions in a Noisy World. Named among the 100 most influential women in finance with over three decades of experience in investment management at BlackRock, Merrill Lynch, and Standard Life Aberdeen, she brings a wealth of knowledge to today's conversation. Currently serving as the CEO at...
Cass Sunstein - Look Again: The Power of Noticing What Was Always There 10.06.2024 46:19
🎧 In this episode we are honored to welcome Cass Sunstein, renowned legal scholar known for his contributions to behavioral science and administrative law. From 2009 to 2012 Sunstein served as the Administrator of the Office of Information and Regulatory Affairs with the Obama Administration, where he pioneered the use of behavioral science in public policy. His interdisciplinary work has been in...
Writing for Busy Readers - Todd Rogers 15.04.2024 39:09
🎙️ In this episode, we're excited to welcome Todd Rogers, co-author of the insightful book, Writing for Busy Readers . Known for his groundbreaking research leveraging behavioral science to enrich communication, Todd's expertise has earned national acclaim. As a distinguished professor of public policy at the Harvard Kennedy School of Government and co-founder of social enterprises, the Analyst In...
Misbelief: What makes Rational People Believe Irrational Things - Dan Ariely 04.03.2024 54:39
🧐 We are honored to have the opportunity to welcome Dan Ariely, the esteemed James B. Duke Professor of psychology and behavioral economics at Duke University, for a second time to engage in a captivating conversation in this podcast episode. In this episode, we explore the world of misbelief and its impact on decision-making: 📖 Dan discusses the inspiration behind his latest book, "Misbelief –...
Unpacking Voter Behavior - Vincent Pons 22.01.2024 53:07
🧐 In this engaging podcast episode, we have the privilege of welcoming Vincent Pons, associate professor at the Harvard Buisness School and distinguished Ph. D. graduate of MIT. His research is dedicated to understanding democratic systems and developing practical ways to improve them. As such he frequently collaborates with renowned institutions like the National Bureau of Economic Research (NBE...
Vanessa Patrick-Ralhan - The Power of Saying 'No' 22.12.2023 50:44
In this episode of the B.E. Good! Podcast, we welcomed Professor Vanessa Patrick-Ralhan, author of the newly published book, “The Power of Saying No : The New Science of How to Say No That Puts You in Charge of Your Life”. With an impressive career that spans academia and multinational agencies like Ogilvy & Mather and J. Walter Thompson, Vanessa is a leading authority in consumer behavior and...
Hal Hershfield - Making Decisions for a Better Tomorrow 14.11.2023 43:44
In this episode of the B.E. Good! Podcast, we speak with Hal Hershfield, author of the new book “Your Future Self—How to Make Tomorrow Better Today.” Hal is a renowned expert in marketing, decision-making, and psychology at UCLA’s Anderson School of Management, with his work being featured in esteemed media outlets like the Guardian, BBC, NYTimes, Wall Street Journal, Washington Post, and NPR. I...
Sander van der Linden - Why Misinformation Infects Our Minds and How to Build Immunity 16.10.2023 57:56
In this episode, we have the pleasure of speaking with Sander van der Linden, who is Professor of Social Psychology and Society and Director of the Social Decision-Making Lab at Cambridge University. From a young age, he was intrigued as to why people tend to easily believe what they are told. This has led him to research social influence and persuasion processes, authoring about 150 papers on th...
Uri Gneezy - The Incentives Design 29.06.2023 53:53
Listen in on our conversation with Uri Gneezy, a professor of Economics and Strategy at the Rady School of Management, UC San Diego, and an expert in designing behavioral science-based incentives. Uri is the author of the recently published book, Mixed Signals: How Incentives Really Work, which explores how incentives really work in the real world. In this episode, Uri tells us about the key eleme...
Julia Dhar - The business of being busy 22.05.2023 1:02:21
In this episode, we have the pleasure of hosting Julia Dhar. As a Partner at the Boston Consulting Group, Julia leads BeSmart, the firm’s Behavioral Economics and Insights initiative. With her background as a behavioral economist, she advocates for the use of behavioral insights to enhance product and service design across public and private organizations. Julia’s extensive experience includes adv...
Robert Plomin - A Quest to Understand How DNA Makes Us Who We Are 12.05.2023 45:17
Welcome to our latest episode, where we explore the fascinating field of behavioral genetics with a true expert on the subject. Robert Plomin is a renowned psychologist and geneticist who has dedicated his career to the study of behavioral genetics. He is a Professor of Behavioral Genetics at King's College London and has authored over 800 research articles and several books, including Blueprint:...
Geoffrey L. Cohen - Belonging: The Science of Creating Connection and Bridging Divides 03.04.2023 1:17:15
In this episode, we had the pleasure of speaking with Geoffrey L. Cohen who is Professor of Psychology and the James G. March Professor of Organizational Studies in Education and Business at Stanford University. Professor Cohen’s research examines the processes that shape people’s sense of belonging and self-concept, and the role that these processes play in various social problems. He has studied...
Nir Eyal - Transform Habits and Win Over Your Customers 14.02.2023 46:21
Join us as we speak with Nir Eyal, a leading authority on the intersection of psychology, technology, and business. In this episode, he shares his insights on how to improve decision-making through intentional design strategies. As the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable, Nir's work has been recognized as some of the best leadership and b...
Vanessa Bohns - Master the Art of Influence 17.01.2023 45:34
In this episode, we had the pleasure of speaking with Vanessa Bohns, PhD, renowned social psychologist and author of the new book, You Have More Influence Than You Think. An expert in social influence, her work has been featured in The New York Times, Wall Street Journal, The Atlantic, and The Economist. Bohns offers valuable insight for recognizing the effects of our actions on others, re-examini...
Eric J. Johnson - Outsmarting the Human Brain by Design 03.11.2022 33:27
In this episode, we speak with Eric J. Johnson, the Director of the Center of Decision Sciences at Columbia University’s Business School and author of the new book, Elements of Choice. His research gives us valuable insight into how we can implement intentional design strategies to overcome common faults in our decision-making and enable better choices. During the conversation, we learned: - The i...
Bill Von Hippel - The Social Leap – The new Evolutionary Science of Who We Are, Where We Come From and What Makes Us Happy 29.07.2022 1:03:08
B.E. GOOD! Podcast By BVA Nudge Consulting - Bill Von Hippel by BVA Nudge Unit Hosted on Ausha. See ausha.co/privacy-policy for more information.
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