Be BOLD Branding

What is a Brand Identifier, and why is it critical to your personal branding success? In this episode, Tonya & Michael start with painting real life pictures of why a brand identifier is necessary.  They define the 3 reasons you need one, and how it can make a BIG difference in how you stack up against your competition and attract exactly the type of customers you desire. 

Tired of seeing the same real estate signs, business cards, and postcards? Cindy Jamison was, too. She knew she had to stand out in the ultra competitive market among the lakes of Minnesota. Before BrandFace, she was frustrated with graphic designers and all of her marketing materials. And now she not only has a bold new brand…she’s opening her own brokerage. She talks about how the BrandFace proc...

In this episode, Michael shares the extraordinary story of car salesman Joe Girard. Joe's famous BrandFace style statement is..."I never sold a car in my life. I only sold Joe Girard." It's an inspiring story about Extraordinary Effort in Extraordinary Times, and how your personal brand can differentiate you and help you stand out among your competitors, even in an economic downturn.

You’ve heard that your sphere of influence paves the road to success in real estate. That’s partly true. In this episode we talk about why so many agents starve inside their sphere, and what it takes to reinforce that sphere...and GROW it.

Our clients all over the globe have this in common…they simply want FREEDOM.  In this episode, we share 5 Ways Your Personal Brand Gives You Freedom. After all, if you love what you do, and your clients love you, you’ll never work another day in your life. If freedom is important to you, don't miss this inspiring episode that reminds you why you got into real estate in the first place, and how to...

She's young…and she’s BOLD. And now, her brand shows it. In this episode, we interview American Dream Agent®, Sydney Peck. Sydney is actually an agent with Michael Carr & Associates, and started working with Michael at the age of 17. Today, she manages several national accounts and company divisions, as well as her own bank of business as a real estate professional. Learn why she’s ecstatic about...

Leslie Smith from New Orleans, Louisiana, admits that she no longer competes when it comes to real estate. With her new personal brand, she’s doing her own thing, and headed in her own direction. Not only does it give her incredible confidence, she says BrandFace has helped her understand how she wants to be seen. It’s also given her the boldness to do her own videos, something she says she would...

There are two common myths about building a personal brand. The first is that you have to put everything about yourself on every piece of communication. The second is that it takes too long to build your brand. We say NONSENSE to both. Your brand is like a book. It’s designed to be UNVEILED...page by page and chapter by chapter. And it CAN be built much faster than you think. Learn the three FACTS...

The difference between 'bitter' and 'better'...is just one letter.  How do you stay motivated and inspired to fulfill your dreams when there is a feeling of uncertainty all around you?  The things that are happening in the world right now may be a 'first' in some ways, but it's not the first time we have faced adversity.  And it's DEFINITELY not the last.  Tonya & Michael will discuss "5 Ways To R...

Susan Sparks Watt from Ardmore, Oklahoma has some exciting news about her new personal brand.  Right after completing our BrandFace program, she ran an ad in her local high school football program, and at least 50 people mentioned her brand at the next game!  It's brought her business, and she encourages business owners, entrepreneurs, and real estate agents & brokers to take a leap of faith and j...

How do you know when your personal brand is working for you?  Beyond the obvious results of getting more clients and making more money in real estate, there are 6 ways you can tell it’s doing the job.  If your personal brand is defined, developed and displayed properly, you should be seeing results in at least one of these six categories. 

Everyone is jumping on the 'Personal BrandWagon' today.  But is it the RIGHT one? Find out why the RIGHT one leads to success.  And how the WRONG one just leaves you spending more time and money headed in the wrong direction. There’s a BIG difference between building your personal brand and building your awareness and audience. Anyone can put out inspirational quotes, photos and funny videos and g...

Mindset, Motivation & Meditation has helped this guest to ‘breathe his brand’ in order to maintain passion & progress during Covid-19.  BrandFace client Bobby Gellert is in the epicenter of Covid-19 in Westchester, New York.  How has he stayed positive and continued to make progress during this time?  He’s focused on his purpose and passion….and he’s also practicing an exercise called the ‘one min...

Join Tonya & Michael as they open up their 'hate mail'. Yes, they actually did it LIVE! If you think you're alone when it comes to attacks from negative people on social media, think again. Learn how they react to negativity...and why they actually LOVE the haters. Join us for a little personal branding LEVITY.  

We’re in the middle of the CoVid-19 Crisis, and we’re hearing a lot about essential vs. non-essential workers.  We believe #EveryoneIsEssential, so we thought we’d address that for you to keep you motivated and inspired when we all need it most.  We discuss the 3 Guaranteed Ways to Remain ESSENTIAL...and we think the best part of this podcast is that those same fail-proof actions apply any time (n...

This podcast takes place in the middle of the CoVid-19 Crisis.  Uncertain times can certainly bring about fear and doubt.  So what CAN you do when you think there’s absolutely nothing you can do?  We discuss some practical and concrete steps that business owners, entrepreneurs and real estate professionals can take to project leadership and keep business moving forward.

One of the biggest mistakes you can make in business is just keeping up with the next move. When you focus just on what’s happening today, this week, or even the next 30 days, then it’s likely that’s all you’ll achieve. Today we’re going to share with you the 3 reasons why it’s important to see the entire ‘game board’ in business, instead of just your next move, and how your personal brand helps m...

Whether you realize it or not, you ARE the face of your business. But, which face are YOU? This podcast helps those of you who may be a little hesitant to ‘put yourself out there’. Early on in Tonya’s personal branding experience, she noticed that BrandFace clients actually fell into 3 different categories, or personality types. In this video, you’re bound to see yourself in one or more of them!

What happens to your brand if you don’t ‘use’ it?  Well, the same thing that happens to a birthday party if you don’t forget to send out the invitations...BUT WORSE.  Because if you don’t put your flag in the ground, you could LOSE your position to a competitor (among other unsavory things).  Join us for the 4 Ways You Must USE YOUR BRAND...or Be Prepared To LOSE it!

Your brand is a PERSONAL thing.  It communicates NOT ONLY your professional skills and accomplishments, it lets people know who you are as a human being, too. And every single personal brand is different.  Because every single person is different.  So opinions matter very little.  OWNERSHIP matters A LOT. In this podcast, we talk about Opinion vs. Ownership...and why you should STEP AWAY FROM THE...

In this episode we’re talking about a worldwide issue in business, and that’s putting your personal brand in a box.  There are two situations that arise here….when SOMEONE ELSE puts your brand in a box….or when YOU put your brand in a box.  Either way, it’s BAD news. Find out what you can do to have a STAND-OUT brand that ‘plays nice and compliant’ without sacrificing your own unique point of diff...

The cost of confusion in the world of personal branding is a double-edged sword.  If you don't have a well defined and developed personal brand, it can cause mass confusion with your prospects...and the overall direction of your business. You can easily get lost in today's competitive 'sea of sameness', where the cost of confusion can't even be calculated. This podcast will walk you through the so...

Tonya & Michael discuss the FIVE incredibly positive changes (since the Covid-19 crisis) that will shape the face of business (and your personal brand) forever.  These changes reflect the inevitability of how we will do business without sacrificing education, information...or the personal touch.

It’s raw. It’s REAL. And you’ve seldom heard anything like it. Find out how Joshua went from body building to becoming morbidly obese and depressed (to the point that he planned his own suicide).  More importantly, learn how he turned it all around to become the 30th Top REALTOR® in America and host of the #1 most downloaded real estate agent podcast called ‘GSD Mode’. It’s one of the most inspiri...

Almost three years ago, Kathy White scheduled a call with us to discuss her personal brand. She had recently moved to Whistler, British Columbia, and she wanted us to help her define, develop, and display a brand that would showcase the Whistler lifestyle, and the fact that she embraced and lived that lifestyle every day. And today, Kathy is known as Whistler’s Lifestyle Locator®. Not only did she...