Be BOLD Branding

“Marketing doesn’t work.” It’s a phrase that has been repeated by many frustrated marketers.  The question is…why does this keep happening?  In this episode, you’ll learn the difference between marketing and branding, as well as the 4 things that MUST fall in line in order to have a successful marketing campaign (regardless of your industry).  Stop wasting money & spend your time wisely (with us)...

In this episode, we interview another BrandFace real estate client who is on fire in just her first year in real estate!  Her advice to others is not to be afraid of the personal branding process. Her new brand has not only given her massive confidence, it’s getting her noticed in a big way.  And it’s already helped her secure clients through both Facebook and Instagram.  Watch the interview and l...

In our boldest interview yet, we speak with Heather Kvitko-White, one of our BrandFace clients and a Veterinarian Internal Medicine Specialist.  She’s also an industry activist and national speaker on the topic of the common sense care of animals. We’re going to learn why she made the bold move of leaving private practice, and how her personal brand helps position her in her new role in the indust...

Katia Segura began her career in the real estate industry 6 years ago as a title insurance sales rep. She realized quickly that relying 100% on a corporate brand wasn’t enough to showcase her own unique strengths and talents, so she focused on building her personal brand through social media. However, she was terribly frightened of speaking, which she knew was important to being taken seriously in...

She grew up in New York, with aspirations of becoming an actress.  After school, she moved to Los Angeles in pursuit of her dream. When she got there, she saw so many people having success sharing their lives on social media, so she launched her Instagram channel and got to work.  Today, Mackenzie Dudzik, or "Mack" as her social community calls her, is a travel & lifestyle creator.  She’s also the...

In this episode, Tonya & Michael interview a successful mother-daughter real estate team from Knoxville, Tennessee.  Jamie Dorn-Lane and Niki Dorn talk about how their new brand has given them an identity, and made them more memorable.  Even though they’re an independent brokerage, they don’t mind admitting that people don’t really care about their brokerage name, but they LOVE what they stand for...

Ron Greenbaum is a successful serial entrepreneur, an award winning CEO, a highly recognizable and trusted personal brand, an author, and a philanthropist.  He’s also known as The Basement Doctor®, a brand that grew from his basement waterproofing company, founded in Columbus, Ohio over 30 years ago.  Ron shares his BrandFace® journey, and a few bold moves that helped him launch and grow numerous...

Before Kendra Sanders (Kennesaw, Georgia) became a BrandFace, her real estate brand looked different everywhere.  There was no real definition, and no consistency.  Now, she’s excited to have a complete personal branding package that’s consistent across the board.  We were excited to hear her say that the journey was easy, and the process was delivered in bite size pieces.  Join Tonya & Michael as...

Most real estate agents are fishing downstream.  And there are thousands of other agents standing on the same bank casting their lines into the same water.  Justin Stoddart (Think Bigger Real Estate) has written a new book called The Upstream Model, and in it he shares thought provoking ideas and examples of how agents can fish from the head of the stream. It’s all about positioning with your pers...

Before Cindy Clement from Seattle, Washington became a real estate agent, she had a long standing career in media & marketing.  She knows a thing or two about great marketing and branding presence!  After discovering she had breast cancer just weeks after getting her real estate license, she also knows a thing or two about courage and empowerment. And that just happens to be the foundation of her...

Maryanne Elsaessar (our BrandFace real estate client from Wycoff, New Jersey) knows exactly how to use her incredible team brand, and she’s killing it in her marketing.  She has not only embraced her brand completely as a Christie’s International team leader, she is infusing it into everything, including a line of products for resale. She's also going on fewer appointments and converting more! Joi...

If you’re a broker and are concerned that your agents are promoting their own personal brand instead of yours, this topic is for you! Likewise, if you’re an agent who is wondering which brand to promote (yours or your brokerage), this is for you as well! In this episode, we tackle the hard questions about brokerage branding vs. personal branding, and cover 4 thought provoking statements that will...

In this episode, we’re going to change how you view the word ‘no’ forever. What does it REALLY mean?  How can you prepare for it and even change the perception AND reality of it when it comes to your business and personal brand? There are actually 3 'no’s' that you need to know.  ‘No’ pun intended.  Join us as we dig into them one by one, giving you motivation and inspiration to see things in a di...

Jill Watson, a real estate agent from Dover, Delaware, knew as soon as she saw one of our videos that she had found her solution.  She had been searching for a way to stand out and attract the customers that were the best fit for her.  She says there wasn’t anything different or special about her approach before, and now she’s so excited about her new personal brand, she’s practically breathing it...

Personal Branding?  Who has time for that?? We hear this a lot, and in this episode Tonya & Michael address what can happen when you DON’T take the time to define, develop & display your personal brand FIRST (meaning BEFORE you start marketing).  Are YOU experiencing any of these four pitfalls? 

What is a Brand Identifier, and why is it critical to your personal branding success? In this episode, Tonya & Michael start with painting real life pictures of why a brand identifier is necessary.  They define the 3 reasons you need one, and how it can make a BIG difference in how you stack up against your competition and attract exactly the type of customers you desire. 

Tired of seeing the same real estate signs, business cards, and postcards? Cindy Jamison was, too. She knew she had to stand out in the ultra competitive market among the lakes of Minnesota. Before BrandFace, she was frustrated with graphic designers and all of her marketing materials. And now she not only has a bold new brand…she’s opening her own brokerage. She talks about how the BrandFace proc...

In this episode, Michael shares the extraordinary story of car salesman Joe Girard. Joe's famous BrandFace style statement is..."I never sold a car in my life. I only sold Joe Girard." It's an inspiring story about Extraordinary Effort in Extraordinary Times, and how your personal brand can differentiate you and help you stand out among your competitors, even in an economic downturn.

You’ve heard that your sphere of influence paves the road to success in real estate. That’s partly true. In this episode we talk about why so many agents starve inside their sphere, and what it takes to reinforce that sphere...and GROW it.

Our clients all over the globe have this in common…they simply want FREEDOM.  In this episode, we share 5 Ways Your Personal Brand Gives You Freedom. After all, if you love what you do, and your clients love you, you’ll never work another day in your life. If freedom is important to you, don't miss this inspiring episode that reminds you why you got into real estate in the first place, and how to...

She's young…and she’s BOLD. And now, her brand shows it. In this episode, we interview American Dream Agent®, Sydney Peck. Sydney is actually an agent with Michael Carr & Associates, and started working with Michael at the age of 17. Today, she manages several national accounts and company divisions, as well as her own bank of business as a real estate professional. Learn why she’s ecstatic about...

Leslie Smith from New Orleans, Louisiana, admits that she no longer competes when it comes to real estate. With her new personal brand, she’s doing her own thing, and headed in her own direction. Not only does it give her incredible confidence, she says BrandFace has helped her understand how she wants to be seen. It’s also given her the boldness to do her own videos, something she says she would...

There are two common myths about building a personal brand. The first is that you have to put everything about yourself on every piece of communication. The second is that it takes too long to build your brand. We say NONSENSE to both. Your brand is like a book. It’s designed to be UNVEILED...page by page and chapter by chapter. And it CAN be built much faster than you think. Learn the three FACTS...

The difference between 'bitter' and 'better'...is just one letter.  How do you stay motivated and inspired to fulfill your dreams when there is a feeling of uncertainty all around you?  The things that are happening in the world right now may be a 'first' in some ways, but it's not the first time we have faced adversity.  And it's DEFINITELY not the last.  Tonya & Michael will discuss "5 Ways To R...

Susan Sparks Watt from Ardmore, Oklahoma has some exciting news about her new personal brand.  Right after completing our BrandFace program, she ran an ad in her local high school football program, and at least 50 people mentioned her brand at the next game!  It's brought her business, and she encourages business owners, entrepreneurs, and real estate agents & brokers to take a leap of faith and j...