Baseball By Design: Stories of Minor League Logos and Nicknames

The Holly Springs Salamanders are named for an abundant amphibian in the home state of North Carolina. On this episode: Skye Dillon, www.skyedesignstudios.com Ranger Amy Burnett, Insta @therealrangeramy , Twitter @rangeramy Dan Simon, Studio Simon: www.studiosimon.net , Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/Bas...

The Quad Cities River Bandits pay tribute to the mightiest river in North America and the adorable, creative pests that live along it. Guests include: Dave Heller, Main Street Baseball, Owner of the Quad Cities River Bandits Ken Carroll, Kirkwood Community College Dan Simon, Studio Simon: www.studiosimon.net , Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball...

The Triple-A Memphis Redbirds have an identity that is closely tied to their Major League parent club, but is still distinctly their own. A neon theme in the brand pays tribute to the city's historic Beale Street. Guests include: Alex Coil, Redbirds broadcaster, Twitter @alex_coil Dan Simon, Studio Simon: www.studiosimon.net , Insta @studio_simon Meagan May, Backbeat Tours, backbeattours.com Find...

The Carolina Mudcats name and logo has been part of the history of two franchises, but its future beyond 2025 is in doubt. This episode features a live appearance from the Mudcats ballpark, with checkins from Curved Brim Media's newest member the Minor League Nerd and a couple of Baseball By Design regulars. Guests include: Curved Brim Media Meetup, curvedbrimmedia.com Kelly Robinson, Minor League...

Minor League Baseball has gotten a flurry of attention the national media as team rebrands have gone viral on social media. Tess DeMeyer, staff editor for The Athletic, who authored an article that was published online in The Athletic and in print in The New York Times, joins the podcast to talk about what she learned in her extensive research for that article. Guests include:  Tess DeMeyer, The A...

The collegiate summer level Lake Charles Gumbeaux Gators turned a community mascot that dates back nearly half a century into an identity for a brand-new baseball team. The Mardi Gras-themed alligator doubles as a symbol of the town and a logo for the team. Guests include: Aaron Castete, Marketing and Communications Manager, Lake Charles Gumbeaux Gators Ranger Amy Burnett, Insta @therealrangeramy...

The Double-A Somerset Patriots have a serious, patriotic brand that befits their new affiliation with the New York Yankees. But their whimsical Jersey Diners alternate brand took the minor world by storm this offseason. This episode features both identities! Guests include: Dave Marek, Senior Vice President of Marketing, Somerset Patriots, Twitter @dmarek94 Ryan Foose, Fooser Sports Design, Websit...

The High A Spokane Indians collaborate with the Spokane Tribe of Indians to create a respectful partnership that includes the team's brand and its alternates. Guests include: Otto Klein, Owner, Spokane Indians Jason Klein, Brandiose, brandiose.com Dan Simon, Studio Simon: www.studiosimon.net , Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseba...

Your host Paul was a guest on Chicago's 670 the Score with Steve Rosenbloom. This week on the podcast we share that radio appearance! Guests include: Steve Rosenbloom, 670 the Score @670TheScore , Twitter @steverosenbloom Dan Simon, Studio Simon: www.studiosimon.net , Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/Baseb...

The Beloit Sky Carp's brand digs deep into the history of Beloit, Wisconsin, with a variety of logos. Three years into their new ballpark and two years into the new brand, the team's identity is a fixture in Minor League Baseball. Guests include: Quint Studer, Owner, Beloit Sky Carp Jason Klein, Brandiose, brandiose.com Howard Aprill, Naturalist, Wehr Nature Center Dan Simon, Studio Simon: www.stu...

The independent professional Boise Hawks are named for a fierce bird that can be found throughout North America. Their nickname has been a stalwart of minor league baseball since 1987. Guests this week include: Mike Van Hise, Vice President/GM, Boise Hawks , Twitter @MikeVanHise Ranger Amy Burnett, Insta @therealrangeramy , Twitter @rangeramy Dan Simon, Studio Simon: www.studiosimon.net , Insta @s...

The Vermont Lake Monsters are named for an elusive creature from the depths of Lake Champlain—Champ the Lake Monster. The team is one of few out there named for its own mascot. Guests include: C.J. Knudsen, Senior Vice President, Vermont Lake Monsters Ranger Amy Burnett, Insta @therealrangeramy , Twitter @rangeramy Jason Klein, Brandiose, brandiose.com Dan Simon, Studio Simon: www.studiosimon.net...

We hit the road this weekend for two Minor League Baseball games in South Carolina. This ragtag band of misfit baseball enthusiasts shares their thoughts after a weekend in two distinctly different towns after seeing the Charleston RiverDogs play the FredNats and the Myrtle Beach Pelicans take on the Augusta GreenJackets. Guests include: Anna DiTommaso, Baseball Bucket List Ranger Amy Burnett, Ins...

The High-A Wilmington Blue Rocks' brand is based on the granite found throughout the state of Delaware—a brand that has expanded to include a moose and a celery stalk.  Guests include: Mark Lavis, Director of Web & Creative Services, Wilmington Blue Rocks Nick Matarese, The Barn Creative Dan Simon, Studio Simon: www.studiosimon.net , Insta @studio_simon Find the Baseball By Design podcast onli...

The Welland Jackfish, defending champions of Canada's Intercounty Baseball League, are an independent professional baseball team in Ontario. Their brand is based on a menacing but delicious fish, the northern pike. Guests include: Ryan Harrison, President & Director of Fun, Welland Jackfish Ranger Amy Burnett, Insta @therealrangeramy , Twitter @rangeramy Dan Simon, Studio Simon: www.studiosimo...

The Billings Mustangs updated their suite of logos over the course of two unveilings two years apart. The new identity highlights local landmarks and evokes the American west. Guests include: Matt Allen, General Manager, Billings Mustangs Nick Matarese, The Barn Creative Dan Simon, Studio Simon: www.studiosimon.net , Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Ba...

The New England Knockouts just unveiled a new boxing-themed set of logos featuring a fighting bulldog. Their brand is a tribute to the boxing history of Brockton, Massachusetts. Guests include: Paul Baker, Knockouts Announcer, Twitter @PuckmanRI Grant O'Dell, Twitter @GrantODell , Insta @grantodelldesign Dan Simon, Studio Simon: www.studiosimon.net , Insta @studio_simon Find the Baseball By Design...

The Frontier League's Lake Erie Crushers pay tribute to the wine industry in northern Ohio with their nickname and logo. This episode features the smalltown story of the team, its brand, and a local ice cream helmet collector. Guests include: Guests include: Jacqueline Kramig, Sacramento River Cats Meg Kramig, Kramig Creative Jason Jennings, Twitter @jj9892454 Dan Simon, Studio Simon: www.studiosi...

The Triple-A Sacramento River Cats have been a mainstay in the Minor League Baseball landscape for almost a quarter century. On this episode we delve into the brand, their relationship with their parent club in San Francisco, and some of their alternate brands. Guests include: Jake Ward, Justin Wiltron, Greg Coletti, Sacramento River Cats Ranger Amy Burnett, Insta @therealrangeramy , Twitter @rang...

The Winston-Salem Dash are named for the piece of punctuation between the names of the two towns that joined to form one—but is it the right piece of punctuation? On this episode we dive deep into the Dash's punctuation-based name and a few of their alternates, and Grammar Girl herself is back on the podcast! Guests include: Amanda Weaver, Senior Manager, Marketing and Communications, milb.com/win...

The High-A Cedar Rapids Kernels fully embrace the corniness of their home state. Their logo has been around for more than a decade and a half, but it often goes underappreciated. Guests this week include: Scott Wilson, General Manager, Cedar Rapids Kernels Dan Simon, Studio Simon: www.studiosimon.net , Insta @studio_simon Heather Hucka, Cerro Gordo County Conservation, Lime Creek Nature Center Fin...

The collegiate summer level Fort Collins Foxes have new owners and a new brand for the first time since their inception in 2006. Guests include: guests: Preston Munsch & Rochelle Reynolds, Fort Collins Foxes, fortcollinsfoxes.com Ranger Amy Burnett, Insta @therealrangeramy , Twitter @rangeramy Dan Simon, Studio Simon: www.studiosimon.net , Insta @studio_simon Find the Baseball By Design podcas...

The Danville Dairy Daddies took the social media world by storm with the unveiling of their hunky bull of a logo. This episode features perspective from the team and the designer recorded before that unveiling took place. Guests include: Austin Scher, General Manager, Danville Dairy Daddies Dan Simon, Studio Simon: www.studiosimon.net , Insta @studio_simon Amber Graves, Lime Creek Nature Center Fi...

For years, the team in Lancaster, Pennsylvania, played as the Barnstormers, but the team recently launched a new brand with the nickname Stormers. This episode features interviews with the team and the designer conducted just hours before the unveiling, as well as Lancaster native and Baseballpalooza regular Dave Hirte. Plus, Dan Simon is back with a Studio Simon Stumper! Lauren Zuckerman, Directo...

The Lexington Legends are back! On this episode, most of which was recorded before the world saw the team's new brand, the Legends owner and designer talk about bringing back a beloved nickname with a new suite of logos. Guests include: Alicia Amling, Temerity Baseball, Lexington Legends Dan Simon, Studio Simon: www.studiosimon.net , Insta @studio_simon Brendan Kane, Educator, Kentucky Find the Ba...