Baseball By Design: Stories of Minor League Logos and Nicknames

This week's episode takes us to the (tart) cherry capital of the world, Traverse City, Michigan, home of the National Cherry Festival and collegiate summer ball's Traverse City Pit Spitters. Guests include: Jacqueline Holm, Traverse City Pit Spitters Jason Klein, Brandiose, brandiose.com Kat Paye, Executive Director, National Cherry Festival Dan Simon, Studio Simon: www.studiosimon.net , Insta @st...

The Trenton Thunder have had the same name for more than three decades, but that name has been paired with a series of different logo concepts over the years—from a two-headed thunderbird, Thor the God of Thunder, and the current iteration, a storm cloud and lightning. Guests include: Mike Warren, Trenton Thunder Director of Media Relations & Play-by-Play Broadcaster, X @Mike_WarrenPxP Dan Sim...

The West Michigan Whitecaps have played for more than three decades in Grand Rapids, about a half hour from Lake Michigan. Guests include: Jim Jarecki, Vice President and GM, West Michigan Whitecaps Jason Klein, Brandiose, brandiose.com Kaitie Janecke-Soltesz, Naturalist, LinkedIn Dan Simon, Studio Simon: www.studiosimon.net , Insta @studio_simon Find the Baseball By Design podcast online: Instagr...

Designer Todd Radom stops by to chat about the many permutations of the number three in the world of sports design—plus cheesesteaks in both Philadelphia and Japan, convenience store preferences, and more! Guests include: Todd Radom, toddradom.com Dan Simon, Studio Simon, studiosimon.net Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @base...

We're ringing in the new year with a flurry of Studio Simon Stumpers from Dan Simon! It's the 100th episode of Baseball By Design with at least one of Dan's signature trivia questions, and we mark the occasion with not one, not two, but NINE stumpers! Guests include: Dan Simon, Studio Simon: www.studiosimon.net , Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballby...

The independent professional Lake Country DockHounds embody Wisconsin's relaxed summertime lake culture with their cartoon dog fisherman. Guests include: Bryan Giese, General Manager, Insta @bgiese77 Dominic Stearn, Broadcaster, Insta @dominicstearn19 Mike Magestro, Mindspike Design, mindspikedesign.com Ranger Amy Burnett, Insta @therealrangeramy , Twitter @rangeramy Dan Simon, Studio Simon: www.s...

Chris Creamer, the godfather of sports branding journalism and founder of the website SportsLogos.net, joins to help celebrate three years of Baseball By Design. We talk about the challenges of covering sports branding, what to do with leaks, and when good brands are replaced with bad ones. Guests include: Chris Creamer, Sportslogos.net Dan Simon, Studio Simon: www.studiosimon.net , Insta @studio_...

The Winnipeg Goldeyes are named for a popular fish (delicious when smoked!) in the capital city of the Canadian province of Manitoba. The team has been a centerpiece of their hometown since 1994. Guests include: Andrew Collier, General Manager, Winnipeg Goldeyes Trevor Curl, Broadcaster, Twitter @trevorcurl9 Ranger Amy Burnett, Insta @therealrangeramy , Twitter @rangeramy Dan Simon, Studio Simon:...

The Triple-A Oklahoma City Comets will take the field in 2025 with a brand that pays tribute to a Yankee icon from their home state. Guests this week include: Alex Freedman, Broadcaster, Oklahoma City Comets Dan Simon, Studio Simon: www.studiosimon.net , Insta @studio_simon Jay Hollenbeck, Marshall Space Flight Center Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads...

We're thankful for friends and baseball travel. This week on Baseball By Design, Ranger Amy, Ed Rivera, and your host Paul visit the Arizona Fall League during Fall Stars weekend, and meet a few friends along the way. Guests include: Ed Rivera, The Dad Hat Chronicles, Insta @thedadhat216 Ranger Amy Burnett, Insta @therealrangeramy Dan Simon, Studio Simon: www.studiosimon.net , Insta @studio_simon...

The Triple-A Nashville Sounds have an iconic name that has been paired with a number of different logos. Their most recent, in place since 2019, is a simple. classic brand that celebrates Nashville's musical heritage. Guests include: Jeff Hem, Broadcaster, Nashville Sounds Brandon Lamarche, 3-2 Designs, Insta  @lamarche32 Celene Aubry, Hatch Show Print Dan Simon, Studio Simon: www.studiosimon.net...

The Sugar Land Space Cowboys, recently crowned as the Triple-A champions, are one of the first brands to be unveiled after the reorganization of Minor League Baseball. Guests this week include: Tyler Stamm, General Manager, Sugar Land Space Cowboys Jay Hollenbeck, Marshall Space Flight Center Jennifer Ross-Nazzal, Historian, Johnson Space Center Dan Simon, Studio Simon: www.studiosimon.net , Insta...

The Ottawa Titans play in Canada's capital, and their identity continues a long tradition of sports branding in the city. Guests this week include: Davide Disipio, Broadcaster, Twitter @ddisipio8 Alexander Fysh, Insta @dangerfysh Dan Simon, Studio Simon: www.studiosimon.net , Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr....

With a season under their belt, the Abilene Flying Bison are starting a new tradition of baseball in their hometown with a nickname that pays tribute to the area's natural and cultural heritage. Guests include: Cat Duguay, Director of Marketing, Abilene Flying Bison Ranger Amy Burnett, Insta @therealrangeramy , Twitter @rangeramy Dan Simon, Studio Simon: www.studiosimon.net , Insta @studio_simon F...

The independent professional High Point Rockers pay tribute to the prevalence of the furniture industry in High Point, North Carolina. Guests include: Pete Fisch, President, High Point Rockers, Insta @pfisch552 Randy Carfagno, Randy Carfagno Productions, Insta @randycarfagnoproductions Dan Simon, Studio Simon: www.studiosimon.net , Insta @studio_simon Find the Baseball By Design podcast online: Tw...

Jesse Thorn is the host of the NPR show Bullseye , distributed to hundreds of radio stations; founder of the Maximum Fun podcast network; curator of the Put This On fashion website; and perhaps most importantly, serves as Bailiff Jesse on the podcast Judge John Hodgman , which has featured your host Paul on two occasions separated by about a decade. Jesse Thorn, Insta @jessethornveryfamous Dan Sim...

The High-A Hickory Crawdads have one of Minor League Baseball's most enduring brands, dating back to 1993. Guests include: Douglas Locascio, General Manager, Hickory Crawdads Ranger Amy Burnett, Insta @therealrangeramy , Twitter @rangeramy Dan Simon, Studio Simon: www.studiosimon.net , Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesi...

The Pensacola Blue Wahoos pay tribute to the sports fishing industry on the Gulf of Mexico with their fish-based brand. Guests this week include: Quint Studer, Pensacola Blue Wahoos Jason Klein, Brandiose, brandiose.com Tyler Massey, Hot Spots Charters Dan Simon, Studio Simon: www.studiosimon.net , Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @b...

The Columbus Clingstone will begin play as the Double-A affiliate of the Atlanta Braves in 2025, bringing a peach-themed brand to the Peach State. The new brand is a byproduct of the relocation of the Mississippi Braves, who played from 2005 to 2024 in Pearl, Mississippi. Guests this week include: Guests include: Pete Laven, General Manager, Columbus Clingstones Dan Simon, Studio Simon: www.studio...

It's time to check off an item on the top of the bucket list! Join as we attend our first-ever baseball game in Japan and enjoy the wild atmosphere of a Hanshin Tigers game. Masa Shintani, Hanshin Tigers Fan, Executive Director, Ecologic Japan Ranger Amy Burnett, Insta @therealrangeramy , Twitter @rangeramy Dan Simon, Studio Simon: www.studiosimon.net , Insta @studio_simon Find the Baseball By Des...

The Myrtle Beach Pelicans embrace the beachy vibe of their hometown with a nickname that spans a quarter century. Guests this week include: Sam Weiderhaft, Broadcaster, @sam_weiderhaft Jason Klein, Brandiose, brandiose.com Ranger Amy Burnett, Insta @therealrangeramy , Twitter @rangeramy Dan Simon, Studio Simon: www.studiosimon.net , Insta @studio_simon Find the Baseball By Design podcast online: T...

The Rocky Mountain VIbes name and their anthropomorphic s'more logo are so well established, it's hard to imagine that they almost never came to be. The origin story of the Vibes is fraught with peril. Guests include: Hudson Ridley, Broadcaster, @Hudson_Ridley Jason Klein, Brandiose, brandiose.com Ranger Amy Burnett, Insta @therealrangeramy , Twitter @rangeramy Dan Simon, Studio Simon: www.studios...

Join the biggest Baseballpalooza ever as 11 guys hurtled across Pennsylvania for the 2024 edition of this annual road trip. Listen as newbies to the state discover Wawa for the first time, marvel at hilariously rude waitresses, and hold on to your hats for the ups and downs of an expanded dollar game. Guests include: Fish, Pearlman, Scott, Steve, different Scott, Zim, little brother Al, big brothe...

The independent Oakland Ballers are as much a baseball team as they are a cultural movement. This episode of Baseball By Design addresses the Ballers brand, as well as the larger goings on of sports fandom in Oakland. Guests include: Bryan Carmel, Oakland Ballers Dustin O. Canolin, designer, dustinocanalin.com Jorge Leon, Oakland 68s Dan Simon, Studio Simon: www.studiosimon.net , Insta @studio_sim...

The Double-A Tennessee Smokies are playing their last season in Kodak, Tennessee, before returning to their original home of Knoxville next season. A new ballpark will bring an updated brand, but it won't stray far from their existing identity, which plays off their parent club, the Chicago Cubs. Guests include: Chris Allen, Boyd Sports LLC, Tennessee Smokies Dan Simon, Studio Simon: www.studiosim...