Barely Creative Podcast

Barely Creative

Business ZH ↓ 2 episodes

Barely Creative is a marketing and advertising podcast for people who actually care how the work gets made. Hosted by Ken — an advertising professional with a slightly obsessive love for comms, creative, audience insights and media logic — this show pulls apart campaigns, unpacks trends, and calls out the stuff most press releases leave out. Expect case breakdowns, news commentary, toolkits, and the occasional guest rant. Smart, slightly cynical, and painfully honest — it’s everything you wish your Monday morning WIPs felt like.

Be sure to visit the podcast's website and support the creator: www.barelycreative.com

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Barely Creative Podcast

Episodes

How Can You Not Be Romantic About Advertising 10.07.2025 17:04

In this episode, I break down one of the most beautifully crafted campaigns from H1 2025 — Legacy Tap by VML. We talk creative strategy, how to close audience gaps, how to tap into emotional truth — and to quote Stephanie Babin, Managing Partner at Curious Nation: “The most powerful brand move isn’t domination. It’s participation. Respectful, quiet, intentional presence. A willingness to be part o...

Mars, Amazon & the AI-Powered Chocolate Strategy You Didn’t See Coming 11.06.2025 13:46

In this debut episode of Barely Creative , we dive deep into Mars Wrigley’s latest award-winning campaign, “For You Who Did That Thing You Did.” What starts as a feel-good Mars Bar giveaway turns out to be a smart move into the eComm and AI space — with Amazon Australia as the perfect partner. We unpack the strategic timing, the business tensions behind the brief, and how this campaign quietly fut...