Chris Bates & Dan Novalis

Bank Marketing Show

Business EN ↓ 10 episodes

The BANK MARKETING SHOW, the podcast that engages and informs you for success in today's marketplace. It's the show that will make you a better marketer with trends, tactics and inspirations from experts and industry leaders. If you're wanting to impact your personal success and position your company as the best choice in your market, then you're in the right place!

Author

Chris Bates & Dan Novalis

Category

Business

Podcast website

bankmarketingshow.com

Latest episode

Jul 6, 2026

Where to listen?

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Episodes

Ep 115 – DIY AEO 06.07.2026
Ep 114 – Can AI Find Your Bank 22.06.2026

Go ask ChatGPT or Claude who the best bank in your town is. Or ask Google AI where to get a small business loan in your county. See what comes back. If your bank isn’t in the answer — or worse, if a competitor is — that’s not a future problem.

Ep 113 – Finding The Whitespace 05.06.2026
112 – Peter Ort – Marketing and Culture 21.05.2026
Ep 111 – AI Insights #2 – Where It Is Going 01.05.2026

AI isn’t going to replace your entire marketing team tomorrow. But it is going to change what you do, and how fast you’re expected to do it. This is part two of our two-part series based on the AI webinar we recently gave with our partner, Kadince. Here, we dive into the topics in more depth.

Ep 110 – AI Insights #1 – What You Should Be Doing Today 24.04.2026
Ep 109 – Go Niche or Go Home How Community Banks Win by Serving the Overlooked 13.04.2026
Ep 108 – What Actually Works for a New Location 26.03.2026
Ep 107 – Bold with a Purpose – with Rich Jones of BankIn Minnesota 11.03.2026

Every bank says they want to stand out. But most don’t go beyond tweaking a logo, or updating colors, and continue to rely on the number of years in business to build trust. That’s important – but no longer enough to differentiate your bank against the thousands of others with a similar history. It’s time to be bold.

Ep 106 – The We-Tried-That Problem 02.03.2026

We break down the real reasons bank marketing tactics fail, from our experience seeing these things play out at banks across the country. Spoiler: it’s almost never the channel itself. Google Ads, SEO, and even direct mail DO work – but not if you only focus on the ad itself.

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