Bank Marketing Show

Establishing a distinctive brand online is imperative. It requires consistent and cohesive messaging across all channels to create a brand that stands apart from the competition.  In this episode, Dan Novalis, Chris Bates, and Emily Mays discuss what it takes to become a recognizable brand and the importance of taking the chance rather than getting stuck in analysis paralysis. They also discuss ho...

When people can open up an account or get a loan anywhere, why do they pick your bank? It comes down to your branding, tone, and the personality of your messaging. Even if you offer great service, if your branding doesn't speak to them, they won't pick your financial institution.    In this episode, Dan Novalis and Chris Bates discuss the important elements of your messaging, how tone will vary de...

Consistent content marketing is the best way to connect with and understand your target audience – rather than getting left behind with outdated customer relationships and practices. Community banks – even small institutions – can embrace content marketing to compete with larger banks. In this episode, Dan Novalis, Chris Bates, and Shondell Varcianna discuss the importance of content marketing for...

Community banks are, essentially, small businesses whose product is money. As the economy continues to change and digitize at an ever-faster pace, it's even more important to market your products, even if that product is just money. In this episode, Dan and Chris chat with John McNair, President of the Community Bankers Association of Georgia, about the marketing options available to community ban...

If you're only spending 1% - 5% of your marketing budget on your digital presence, it's time you start increasing that. With more community and megabanks competing, and more potential customers turning to the internet and Google searches to compare what banks offer, if your bank isn't competing in the online space, you're behind the curve.   In this episode, Dan Novalis and Chris bates discuss the...

To compete with big banks, community institutions need to lean on personal elements and specific niche communications in order to set them apart.  It starts with paying attention to your local market and what they want and what they're passionate about. In this episode, Dan Novalis, Chris Bates, and Jim Perry discuss the importance of maintaining that personal and human element. They discuss how t...

Creating effective ad campaigns comes down to more than just copy. Differentiating your ads and messaging to reach a target audience persona is key. It's important to plan your products, strategically position offers and incentives, and also include messaging that solves a customer's problems.   In this episode, Dan Novalis and Chris Bates discuss everything you need to know about products and off...

Too often, bank ad campaigns try to appeal to everyone. Or, even just a single generation like "Millennials" or "Gen Z".  But Millennials alone could be 26, or 41, with very different banking needs.  By narrowing down your audience, you'll become customer-focused and increase your marketing's effectiveness. In this episode, Dan Novalis and Chris Bates discuss some methods of narrowing down your au...

A lot has changed in the banking industry over the past 15 years. Banks play a great role in supporting local communities, and they should be sharing what efforts they are taking to create positive change. It's time to stop being humble, especially because marketing on social media is not for the humble. In this episode, Dan Novalis, Chris Bates, and Gordon Fellows discuss the current state of the...

There's a big difference between having financial success and being impactful in the work that you do. Determining what will help bring you vision and fulfillment can be a struggle, but author Chris Kellum has created a game plan and playbook titled Igniting Your Purpose, that is designed to help you determine your 'why' and lead a fulfilling life.  Chris has worked with numerous NFL, MLB and coll...

Ep 05 - Channel & Tactics Mix for Your Marketing The old marketing adage of "right time, right place, right message" still works today – but successful bank marketers know that lots of right times, right places, and right messages need to be running in parallel for the most effective marketing campaigns. In this episode, Dan Novalis and Chris Bates break down the importance of multi-channel market...

It is essential for banks to keep up with advances in technology and to stay relevant. However, while younger customers may prefer online banking, many older customers prefer traditional banking. Financial institutions have to find the right balance between traditional marketing and digital marketing so that they can reach all segments of their audience. In this episode, Dan Novalis, Chris Bates,...

Having a strategic marketing plan is essential for any business, including the banking industry. The hardest thing to do when it comes to strategic planning is simply setting aside the time to actually do it. Granted, you may run into obstacles along the way, but you need the direction that strategic planning provides.   In this episode, Dan Novalis and Chris Bates discuss what a strategic marketi...

Bank marketing has changed over the years, largely due to advancements in technology. Standing out as a financial institution requires creating a brand story and implementing technology in your marketing plan. However, there are marketing differences between credit unions and banks that you need to be aware of. In this episode, Dan Novalis, Chris Bates, and Adam Koishor discuss the differences bet...

In this episode, podcast hosts Dan Novalis and Chris Bates introduce themselves and provide brief backstories on what led them to create this podcast. With their extensive experience in the marketing industry, they are both on a mission to teach and share best practices about bank marketing that will help marketing leaders and execs from financial institutions of all sizes find their superpower.  ...