BAM Deepdives

In this episode, we explore why marketing often falls flat despite having more tools and technology than ever to deliver great customer experiences. Marketoonist Tom Fishburne has spent over 20 years drawing cartoons about the marketing industry, using humour to spotlight what goes wrong, and how to make it go right. We’ll discuss why humour matters, how it can help marketers connect on a deeper l...

In this episode, we explore the dilemma facing marketers today: balancing the need to modernize brand assets with the importance of maintaining consistency. As the old certainties about what defines brand distinctiveness are challenged, brands must adapt while ensuring their visual identity remains effective and recognizable in today’s fragmented media environment. Together with Professor Jenni Ro...

In this episode, we explore the dilemma facing marketers today: how to build a consistent brand in a world of media and creative fragmentation. As the old certainties of TV dominance fade, brands must adapt to a landscape where platforms demand novelty and freshness, while evidence insists on consistency and repetition. Together with Tom Roach, VP of Brand Strategy at Jellyfish and one of marketin...

In this episode, we explore why marketing has surrendered to finance and why that’s a problem. Rory Sutherland argues that by obsessing over short-term ROI and narrow performance metrics, companies sacrifice long-term brand value, creativity and growth. Drawing on behavioural science, he explains why perception, psychology and reframing problems often create more impact than purely financial or en...

In this episode, Carla Johnson reframes curiosity as a strategic skill — not a distraction — and shows why it’s one of marketing’s strongest competitive advantages. She introduces applied curiosity and explains how better questions lead to stronger creativity, smarter decisions and more meaningful innovation. A must-listen for marketers who want to move beyond efficiency and create work that truly...

In this episode, Sarah Claeys (from Emakina, an EPAM company) speaks with Thomas Erikson to delve into the difficult topic of leadership in marketing. Together, they examine what it takes to be a leader and how knowing about behavioural science can support that. Thomas delves into topics like the critical role of communication and self-awareness in leadership and how recognizing different behavior...

In this episode, Sarah Claeys (from Emakina, an EPAM company) delves into the transformative power of personalisation in today’s marketing strategies. Together with Anthony Iglesias Guerra (from Carrefour) and Maarten De Neve (Emakina) she examines how top-tier technologies like AI and data analytics are revolutionizing the way brands engage with their consumers by creating uniquely tailored exper...

In this episode, Sarah Claeys (from Emakina, an EPAM company) speaks with Matt Navarra to delve into the hot topics of Social Media for next year’s marketing strategies and beyond. Together, they examine some selected topics and ask why they are important for marketeers. Matt delves into topics like Threads and BlueSky, social commerce, the LinkedIn Renaissance, spatial experiences, ADHD and how t...

In this episode, Sarah Claeys (from Emakina, an EPAM company) delves into the powerful synergy between behavioral science and experience design within marketing. She speaks with Sandra Tielemans (from Proximus) and Ivanel Pérez Bolívar, from Emakina) to understand how strategic design choices, informed by behavioral principles, can profoundly influence consumer interactions and decision-making. To...

In this episode, Sarah Claeys (from Emakina, an EPAM company) speaks with Neil Patel to delve into the hot topics of digital marketing for next year’s marketing strategies and beyond. Together, they examine some selected topics and ask why they are important for marketers. Neil dives into topics like Search Everywhere Optimization, the role of AI and voice interfaces in SEO, the future of email ma...

Isabel Donvil from AddRetail discussed the revolution in the retail world - from ecological, economical to the technological point of view - and how it is an incredible opportunity for change and to craft a unique experience for retail audiences. ------------ Casual Talks is a podcast by BAM Marketing Congress | Hosted by Rebecca Cox ( AdSomeNoise ) | Produced by De Praeters

What impact does and will artificial intelligence have on our society? How do we bring people and technology together? In this Casual Talks episode, Annette Doms and Daniel Hulme discuss these questions as well as digital ownership, Web3 and NFTs. ------------- Casual Talks is a podcast by BAM Marketing Congress | Hosted by Rebecca Cox ( AdSomeNoise ) | Produced by De Praeters

Episode 3 of our new Casual Talks series dives deep into the "age of chaos" with Bob Safian and Joeri Van den Bergh. Both speakers discuss how in this time of rapid high velocity change, generations are being influenced by this chaotic world and how this then affects how they look at society and therefore to marketing and brands. ------------ Casual Talks is a podcast by BAM Marketing Congress | H...

In the second of our new season of Casual Talks, Samira Brophy and Victoria Hurth dive into sustainable impactful marketing. Samira Brophy dives into sustainability advertising and how companies can improve it to make more of an impact, while Victoria Hurth delves into a wellbeing economy and how it can be driven by purpose-driven organisations and meaningful work. -------------------- Casual Talk...

Mark Schaefer and Joeri Billast join Rebecca Cox in this edition of Casual Talks to how important personal branding, community and feeling is in marketing within smaller businesses to large corporates and even within the metaverse. ________________ Casual Talks is a podcast by BAM Marketing Congress | Hosted by Rebecca Cox ( AdSomeNoise ) | Produced by De Praeters

Robin Vissenaekens, director of JOE, explains in this podcast why the charity "Pakje van je hart" is still so necessary as 1 in 5 children in Belgium live in poverty. If you would like to donate, please visit the platform or buy a gift on Friday 8 December at the BAM Marketing Congress, as the JOE truck will be there all day. ________________ Casual Talks is a podcast by BAM Marketing Congress | H...

In this episode Karel Byloos of 49Meta explains us more about NFT's and web3 and how you can use it. He also explains how you can claim your "Re-think Token" made for the Marketing Congress. ________________ Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters

"Each company has a story to tell". In this episode podcast experts Koen Eykens & Pieter-Jan Theunis explain you why "Podcasts are here to stay". ________________ Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters

E-mail marketing behoudt haar onverminderde belang als een essentieel communicatiekanaal om een nauwe band te onderhouden met uw klanten. In deze aflevering deelt Michelle Dassen van Flexmail inzichten over effectieve methoden om in contact te blijven met uw klanten. ________________ Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters

Curious to understand the rationale behind selecting 'Re-think' as this year's Congress Theme and eager to discover what's in store for the upcoming Marketing Congress? Listen as Francis Lippens, CEO of FamousGrey, and Alex Thoré, Congress Captain, shed light on the reasons behind this choice and provide a sneak peek into this year's event. ________________ Casual Talks is a podcast by BAM Marketi...

How can we reinvent video so that it continues to work? Andries De Winter of Spaakgebek and Eli Sundermann of We Hear Different innovate with audio and video and make us rethink the future of content creation and distribution to stay relevant. ________________ Casual Talks is a podcast by BAM Marketing Congress | Hosted by Steven Verbruggen | Produced by De Praeters

In this episode , we dive into the world of modern marketing with Dennis Kenis of Fightclub, a forward-thinking agency that combines performance media and creativity to play the market more effectively and efficiently. We discuss some current trends such as how data and AI will play a central role in driving marketing decisions, as well as the concept of in-housing. Tune in and rethink your d...

Are you ready to dive back into the world of innovative marketing insights and inspiration? We're excited to announce a new series of the Casual Talks podcasts, around the “Re-think” Congress theme. We have 20 thought-provoking episodes in store, featuring dynamic conversations with innovative BAM Marketing Congress partners as well as brilliant minds who will grace the stage on 7 and 8 December....

In deze laatste aflevering schuift niemand minder dan Average Rob aan tafel. Het lijkt alsof alles wat deze Belgische creator aanraakt in goud verandert: van een succesvol YouTube-kanaal tot zijn eigen biermerk. Toch ging zijn talk over het belang van falen. So stop working & start listening! 

In deze aflevering praten we met Alex Thoré, Emmanuel Hamelinck en Julie Verhegghe. Na meer dan 20 jaar ervaring in marketing, richtte Alex zijn eigen brand experience agency “Buda” op. Alex is bovendien de “captain” en host van het BAM Marketing Congress. Emmanuel en Julie staan in voor de sales bij Aluvision, het bedrijf achter onze podcast booth. Met deze 3 sprekers blikken wij terug op het con...