Badass and Bulletproof

Babe, 2024 was a wild ride—and I’m not holding back. In this episode of **Badass + Bulletproof**, I’m getting real about the biggest mistakes I made this year, the lessons they taught me, and how I’m stepping into 2025 with more clarity, boundaries, and confidence than ever. From taking on work that drained me, to ignoring my gut (big mistake), to finally letting go of offers that no longer served...

Some of my clients are multi-millionaires. Some are brands you know by name. And guess what? They didn’t get there by playing it safe, and neither will you. In today’s episode of Badass + Bulletproof, I’m pulling back the curtain on what separates high-level women from those who stay stuck spinning their wheels. I’m talking about the mindset shifts, the bold moves, and the no-BS strategies that ta...

Babe, let’s cut the fluff. You’ve been told to “just flow” in your business—to lean into your feminine energy, follow your intuition, and trust that everything will magically align. Sounds dreamy, right? But here’s the brutal truth: Flow doesn’t pay the bills. In this episode, we’re smashing the overhyped myth that feminine energy alone can scale your business. We’re diving deep into why locking i...

How many times have you set those big, sexy goals, only to find yourself slipping back into old habits a month later? The dopamine high of planning fades, and before you know it, you’re stuck wondering what went wrong again. But babe, it’s not you. It’s your system (or lack of one). In this episode, we’re diving into the real reason your goals aren’t sticking and giving you the exact roadmap to fi...

Babe, it’s time to stop waiting for the *perfect moment*—because it doesn’t exist. In this fire-filled episode, I’m dropping the ultimate high-achiever hack: the power of saying YES. Spoiler alert: the women making bank, building empires, and living their dream lives? They’re not waiting around—they’re diving in and figuring it out as they go. What’s inside this unapologetic episode: 🔥 Why “perfe...

Think the “4-hour work week” is the ultimate flex? Babe, let me blow your mind—it’s a myth. But running a thriving, high-ticket business in just 20 hours a month? That’s the *real deal.* In this powerhouse episode, I’m breaking down exactly how I do it. From leveraging bulletproof systems to building a dream team and laser-focusing on high-impact moves, I’m giving you the *no-fluff* strategy to sc...

Stop F*cking Playing Small: What’s Really Holding Your Business Back Listen, babe—it's time for a reality check. You're not stuck because you lack talent or ambition. You're stuck because you're avoiding the real work. In this no-BS episode, I’m tearing down the lies you’ve been telling yourself and shining a light on what’s actually keeping your business stuck: distractions, fear, and running fro...

Stop Selling Freebies: Build a Buyer Journey That Scales Listen up, babe—if you’re still stuck on entry-level funnels and freebies, it’s time to level the f*ck up. Your dream clients don’t want another free guide—they want a high-touch, mind-blowing experience that screams RESULTS. And if you’re not delivering that? You’re leaving stacks of cash on the table. In this powerhouse episode, I’m breaki...

Let’s get real: are you truly in the game to win, or just addicted to feeling busy? In this episode, we’re cutting through the excuses and diving into what’s really holding you back from the success you know is yours. Spoiler alert—it’s not “bad timing” or “not working.” It’s the story you’re telling yourself that’s keeping you playing small. Here’s the hard truth: your success is waiting, but it’...

In this no-nonsense episode, we’re cutting through the fluff and getting laser-focused on what it takes to attract your dream clients—the ones who actually make a difference to your bottom line. If you’re tired of pouring energy into people who don’t value your expertise, this episode is for you. We’ll be diving into four powerful strategies to help you shift gears and start winning the clients th...

Ready to unleash your inner badass and finally build the business you’re capable of? In this episode, we’re getting real about what it takes to dominate your industry, cut the crap, and make bold, unapologetic moves. If you’re done playing small and waiting for the “perfect moment,” this one’s for you. We’re covering three hard-hitting truths I wish I knew when I started my first business—each one...

Let’s get real—if you’re over the endless grind and ready to make real moves in your business, this episode is for you. I’m breaking down the exact power of a 90-day plan and why it’s the ultimate secret weapon for ambitious women who are done playing small. This isn’t fluff, and it’s not a “let’s see if it works” strategy. This is a proven framework to build consistency, create momentum, and get...

Ever thought a 90-day challenge might be the exact push your business needs? In today’s episode, I’m breaking down this powerful strategy to help you decide if it’s your next big move. Here’s the deal: 90 days is that sweet spot where focused action meets massive results. No fluff, no endless hustle—just real, intentional growth that actually sticks. We’ll dive into the signs you’re ready, the rea...

Are you struggling to decide between creating a personal brand or a business brand? This episode will help you understand the key differences, benefits, and drawbacks of each, so you can make an informed decision that aligns with your goals. A business brand can be sold and leveraged, making it ideal for long-term growth and exit strategies. However, personal brands can monetize your unique person...

Lets dive into popular business pricing models that can help you build a resilient and scalable business. Learn how to diversify your revenue and ensure stability even in fluctuating markets. What You'll Learn: - Hourly Rates: Simple and straightforward but unpredictable. - Project Fees:Flat rate for projects, balancing speed and accuracy. - Retainer Fees: Secure long-term clients with advance pay...

Discover why niching doesn’t have to be restrictive and how to apply the perfect niche for you Are you struggling with the concept of niching down in your business? You're not alone. For years, I found niching to be incredibly restrictive, but after extensive research and real-time testing with clients, I’ve uncovered four distinct types of niching that can give you so much clarity, confidence and...

Explore the key components of a successful 90-day plan - cultivating a bulletproof mindset, embracing visibility, playing the long game, and catching momentum. I delve into the critical role of mindset in overcoming obstacles, the importance of gaining comfort with visibility as success grows, and the unique concept of catching momentum as opposed to merely building it. This episode is a must-list...

Tune in to this exciting real talk podcast episode where we delve into the transformative power of a 90-day plan to boost your business growth. I highlight how to identify your key focus and break down big goals into manageable daily tasks. This episode is a must-listen for anyone, from experienced business leaders to budding entrepreneurs, seeking to leverage a 90-day plan to propel business grow...

Understanding the 4 Customer Buyer Types In this episode of the Badass + Bulletproof podcast with Shona Gates, we delve into the intricacies of the four customer buyer types, drawing insights from a comprehensive 90-minute masterclass on the same topic. Here's what you can expect: 1. Exploration of Buyer Archetypes: We dissect the four fundamental buyer personas crucial for understanding consumer...

Activating 10K Months From Struggling to $1000 to Standard $10,000 Months: The actual steps i took Join us on the first episode for 2024 as we delve into the inspiring journey of turning business struggles into consistent $10,000 months. Shona, host of the BADASS + BULLETPROOF podcast series, shares the strategic and energetic shifts that took her from the "I can't afford it" mindset to a place wh...

A sneak peak into my 2024 strategy…. 90-day planning for Q1 Ask me anything about being a multi-passionate women in business, 90-day planning, or joining the 90-day challenge that begins on Jan 1st, we are leaving basic bitch business in 2023 ... and going all the fuck IN in 2024 !! www.sexyselfish.com/90daychallenge

Welcome back to Badass + Bulletproof! I'm Shona Gates, and in this thought-provoking episode, we're delving into the fascinating world of the anti-website movement in the coaching industry. Having navigated both paths successfully over the years, I'm peeling back the layers to reveal a deeper conversation. Join me as we explore the intricacies of both sides, discussing how individual goals, values...

NEW PODCAST EPISODE - "Cracking the Code to Success: The Power of 90-Day Plans and Daily Consistency" Join us in this episode as we unravel the secret sauce to success – the transformative power of 90-day plans and the magic of daily consistency. Shona reflects on her MLM days and how a seemingly painful 90-day plan became the game-changer. Discover the journey from dragging feet to the lightbulb...

Welcome back to Badass + Bulletproof, where income meets impact. I’m your host, Shona Gates, and in this episode, we're diving deep into the challenges faced by women in business when integrity takes a hit in our industries. Tune in as I unveil the reasons behind my recent podcast hiatus, and what to expect moving forward from this space. Together, we'll explore the raw emotions of anger and frust...

Money, Relationships, and Communicating about Finances with Sofia Rose Bernardi Welcome to a transformative episode in our 10-part guest interview series, where we dive deep into the crucial topics of money, relationships, and effective communication around finances. Join us as we sit down with the remarkable Sofia Rose Bernardi, a certified Master NLP Practitioner, Hypnotherapist, Life Coach, and...