Back2Brave Podcast

Timestamps 0:00 - 1:21: Introduction to the podcast and guest Andrew White , detailing Sapio Research 's focus on B2B and tech audience and brand research. 1:22 - 6:57: Ash introduces the Mental Availability Index and discusses the growing reliance on AI in B2B purchasing, highlighting the debate on whether brands should optimize for human memory or machine recommendation. 6:58 - 10:56: A breakdow...

 In this episode, we cover:   Defining AI Search: Why GEO is just an extension of good SEO, and why Google still owns 90% of the search market. Tracking the AI Traffic: Practical advice on setting up GA4 custom reports to track exactly how much traffic and how many conversions are coming from ChatGPT and Gemini. The Death of the Gated PDF: Why hiding your thought leadership behind forms, or inside...

Jenny Mowat, CEO of Babel, launches Babel’s 2026 Bravery series on the Digital Communicators Podcast, focused on what “bravery choices” mean for B2B brands. She is joined by Sophie Hodgson, Communications Director at Cisco, who discusses how bravery can range from simply getting out of bed to voicing the “elephant in the room” in meetings, emphasising “progress, not perfection.” Sophie shares a pe...

Jenny from Babel hosts the Back2Brave Podcast with guest Emily Wearmouth, Director of Content and Communications at cybersecurity company Netskope and host of the Security Visionaries podcast. Emily describes entering tech PR accidentally, how her work evolved from press-centric PR into broader content ownership, and why PR is often treated as an “awkward child” within integrated marketing because...

From AI and data breaches to business resilience, there's a lot of noise in the cybersecurity news cycle. Every cybersecurity provider wants to be heard, and every threat feels critical. That's a challenge for any B2B cybersecurity vendor looking for exposure. What do journalists actually want to hear from you? On the latest episode of the Digital Communicators Podcast, prolific UK cybersecurity j...

You're a tech vendor. A story just broke that you could provide valuable insight on. But how do you hijack the news? Tune into the conversation between Jennifer Mowat, CEO at Babel PR, and Susie Evershed, Corporate Communications EMEA at Secureworks, as they dig into questions like: - What do journalists want to hear? - What would add value to the conversation? - Is it always about being the first...

In this episode, Babel's Senior Director, Paul Campbell, sits down with Nadine Hawkins, Editor at Capacity Media, to discuss Capacity Europe, the leading telecoms event in London focused on "Keeping the World Connected." They explore key themes and trends shaping the event, highlight the industry's top players in attendance, and offer insights on how to effectively engage with the media around thi...

According to Babel’s B2B Tech Comms Barometer, the single most influential channel for B2B tech buyers is analyst industry reports, with 58 per cent of IT decision-makers relying on them for influencing and making purchasing decisions. In this episode Babel director Simon Coughlin speaks with Philip Benton, Principal Fintech Analyst at Omdia. Philip talks about some of the hot topics he is focusin...

Declan speaks with TechInformed editor James Pearce, who provides insight into launching a new publication during the pandemic and current content trends.   B ack 2B rave is the podcast from Babel: the agency for B2B tech brands ready to move faster. We combine 20 years of deep sector insight with integrated creative strategies to help clients navigate risk and standout in crowded markets. With Ba...

Fintech Week London is where traditional financial institutions come together with new fintechs in one of the world’s leading financial districts. From high-street banks to challengers, technology giants to disruptors, this five-day event is a great  opportunity to understand the global themes of fintech. Ahead of the 2024 event (10-14 June), Babel director Simon Coughlin speaks with Fintech Week...

Vivien Boche is a regular keynote speaker and evangelist for platform technology and women in tech, and appointed before the age of 30 as a senior director at the SAP Center of Excellence. Aside from her day job, Vivien has gained an impressive social media following thanks to her unique approach to promoting SAP technology on TikTok.   B ack 2B rave is the podcast from Babel: the agency for B2B t...

David Linthicum is an internationally recognised cloud computing & AI  expert and thought leader. He has authored and co-authored 17 books on computing, the latest of which is An Insider’s Guide to Cloud Computing. David’s industry experience includes tenures as CTO and CEO of several successful software companies, and upper-level management positions in Fortune 100 companies. Until recently he wa...

In this episode Babel director Simon Coughlin speaks with Miya Knights. Miya has more than 25 years' experience as a retail technology analyst, editor, author and consultant. She is the owner and publisher of Retail Technology magazine and has co-authored two best-selling books about Amazon and Omnichannel Retail. Miya serves as a consultant and advisor to a number of technology companies, judges...

In this episode Babel director Simon Coughlin speaks with Hannah Duncan, a former banker who now writes about fintech and investment. She talks about the benefits and challenges of being a freelance journalist, the types of stories that inspire her, and why she loves attending industry events. B ack 2B rave is the podcast from Babel: the agency for B2B tech brands ready to move faster. We combine...

Effective marketing and PR works primarily by reaching the 95% of customers who are not yet in-market, increasing the odds your brand gets remembered when those customers do decide to buy. The challenge faced by B2B marketeers when allocating budget to their brand awareness goals, is convincing the budget holder that they will see a return on their investment. Babel director Simon Coughlin discuss...

Jen speaks with Teresa Cottam, a distinguished industry analyst and expert in the digital economy. In addition to being renowned for helping companies create compelling experiences that transform their businesses, increasing value and building engagement, Teresa is a judge of the GSMA Global Mobile Awards and for the World Communication Awards, and a contributing analyst to the TM Forum. For the l...

As part of our B2B tech trends 2024 series, Simon speaks with Dr Sarah-Jayne Gratton. Sarah-Jayne is an award-winning technology evangelist, specialising in emerging technologies and covering trends in AI, machine learning, and digital transformation. Her clients have included the global tech giants Ericsson, Siemens, IBM, Vodafone and Intel. Sarah-Jayne is also host of the Tech Uncorked Podcast a...

As part of our B2B tech trends 2024 series, Simon speaks with Shelly Kramer. Shelly is the managing director and principal analyst at theCUBE Research, the analyst arm of popular enterprise technology media platforms theCUBE and SiliconANGLE. During her career Shelly has worked with some of the world’s largest tech brands to help them embrace disruption and to successfully navigate the process of...

As part of our B2B tech trends 2024 series, Simon speaks with Christina Trampota. Christina is a technology industry leader with a passion for commerce and connectivity. She has more than 20 years of experience working with early-stage startups and large enterprises, including Meta, Visa, and Motorola, to name a few, helping brands enhance their product development and marketing efforts. She has b...

 Kamales Lardi has more than 23 years of cross industry experience. She formed her own consulting business in 2012 and has helped many multinational companies harness the power of emerging tech including AI, augmented reality, automation and blockchain. Kamales has been widely recognised as an industry thought leader and is also a Teaching Fellow at Durham University Business School. In this podca...

As part of our 'B2B tech trends 2024' series, Babel director Simon Coughlin speaks with San-Francisco based Eric Siegel, a leading consultant and former Columbia University professor who helps companies deploy machine learning. Eric is the founder of the long-running Machine Learning Week conference series, the executive editor of The Machine Learning Times, and a frequent keynote speaker. He wrot...

Babel director Simon Coughlin speaks with digital transformation influencer Cyril Coste. Cyril is an experienced digital transformation expert having worked with some big global tech brands including IBM and AWS to enhance their product development, digital innovation and customer experience. Among his accolades, he has been named in Onalytica’s Global Top 100 Digital Transformation Influencers li...

Back2Brave is the podcast from Babel: the agency for B2B tech brands ready to move faster. We combine 20 years of deep sector insight with integrated creative strategies to help clients navigate risk and standout in crowded markets. With Babel, it’s safe to be brave.   Visit us at www.babelpr.com.

Back2Brave is the podcast from Babel: the agency for B2B tech brands ready to move faster. We combine 20 years of deep sector insight with integrated creative strategies to help clients navigate risk and standout in crowded markets. With Babel, it’s safe to be brave.   Visit us at www.babelpr.com.

Back2Brave is the podcast from Babel: the agency for B2B tech brands ready to move faster. We combine 20 years of deep sector insight with integrated creative strategies to help clients navigate risk and standout in crowded markets. With Babel, it’s safe to be brave.   Visit us at www.babelpr.com.