Cinch

Back for More

Business EN ↓ 4 episodes

You worked hard to earn that first sale—but the real magic happens when your customers come back for more. In Back for More, we’re breaking down the art and science of customer lifetime value. What drives it? How do you measure it? And what are today’s top brands doing differently to turn one-time buyers into lifelong loyalists? Whether you're deep in the data or just starting to build your post-purchase journey, you're in the right place—because retention is more than a metric. It’s your growth lever. Visit cinch.io to learn more.

Author

Cinch

Episodes

Smarter Connections: How AI and Loyalty Power Modern Retention 30.01.2026 37:37

In this episode of Back for More , we pull back the curtain on Cinch’s newest product releases and explore how they’re helping businesses retain more customers with smarter, more intentional engagement. Joined by Andrew Perry (VP of Product) and JP Scoville (VP of Customer Success), host Amy dives into the strategy and thinking behind Cinch’s latest innovations, including: ✨ Sentiment Analysis –...

The Coupon Trap: How Discounting Is Eroding Brand Trust (And What to Do Instead) 25.09.2025 38:19

In this episode of the Back for More Podcast, Amy is joined by Cinch’s own Chief Revenue Officer, Stan James, and together they pull back the curtain on what’s really happening when brands lean on endless promotions. (Hint: It often means eroding margins, losing loyalty, and creating a race to the bottom.) Stan shares direct examples, from his barrage of quick lube coupons and pizza ads to that ti...

The Human Element: Personalizing Customer Experiences in Home Services 26.08.2025 31:56

In Episode 2 of  Back for More , host Amy LaVange sits down with home services expert Gary Burch. Together, they tackle one of the biggest challenges facing service businesses today: designing customer lifecycles that feel personal, even as you grow. From HVAC to pest control, Gary shares real-world examples and actionable insights. Watch the episode to learn how brands can use behavior-based...

Inside the Win-Back Campaign That Boosted Next-Day Business by 28% 12.06.2025 23:16

What if a small tweak could transform your customer retention game?   In the premiere episode of  Back for More , Amy LaVange and JP Scoville reveal how Oilstop, a quick lube and car wash brand, boosted midweek traffic by 28% in just 24 hours. With creative segmentation, smart automation, and Cinch’s powerful tools, they turned data into action and drove meaningful results without disrup...