B3 ByteSized

April Fools 2026 wasn't chaos day for brands — it was a brand intelligence lab. And the brands paying attention aren't leaving those insights on April 1st. In Episode 9 of B3 ByteSized, Barika, Sarah, and Taylor break down the data-driven thinking behind 2026's best April Fools campaigns, put their marketing knowledge to the test in Byte Jeopardy, and dig into why brands like Elf Beauty, Marriott,...

What do Apple's Gen Z TikTok pivot and a McDonald's CEO eating a burger on camera have in common? Permanent lessons every brand strategist needs to understand. In this episode of B3 ByteSized, Barika Phillips Bell, Sarah Boose, and Taylor Smith — Gen X, Gen Y, and Gen Z analysts — break down two major brand moments and the questions every marketing team should be asking before they hit record. In...

In this episode of Bytesized, we dive into the Big Game and its cultural implications, focusing on the evolving landscape of advertising, the impact of AI, and the role of nostalgia in brand strategies. We analyze real-time data from social media, predict top-performing ads, and explore the polarization in media and culture surrounding the event. The conversation highlights the importance of cultu...

Coca-Cola’s latest AI-generated ad had the internet talking! Is this the future of brand storytelling or a corporate fever dream? 🥤🤖 And speaking of bold creative moves, Emily Zugay is back with another chaotic makeover, this time teaming up with AXE for a collab that’s equal parts unhinged and iconic. We put our own spin on it with a strategy showdown to see who can pitch the closest to the rea...

Katseye vs Sydney Sweeney: the denim drama and brand collab that’s taking over TikTok 👖 While fashion fights for Gen Z’s attention, we’re playing Creator Cash or Cap? to uncover how much Roblox influencers and UGC creators are actually earning (and yes, it’s wild!). Then, we dive into Nichefire’s AI trend prediction engine, the secret tool spotting viral trends and brand moments before anyone els...

Love Island isn’t just messy—it’s a marketing masterclass. From IHOP to NFL teams and Duolingo, big brands jumped into the chat (and our FYPs). Then we played Sentiment Showdown: Poppi vs Olipop—guess who’s losing steam? 👀 And finally, AI influencers are here… but what does that mean for real creators, brand deals, and the future of connection online? Let’s talk branding, audience strategy, and t...

In this episode, the team from B3 Media Solutions discusses the intersection of digital trends, branding, and culture.

TikTok’s fate is up in the air again — and now names like MrBeast and Amazon are being tossed around as potential buyers?! Meanwhile, creators like Sydney Jo are going viral with dramatic group chat content, brands are sweating over new tariff policies, and a dog is selling boxed wine. Yeah... it's been a week. What does it all means for brands, creators, and the future of digital? Don’t just scro...

New Podcast Alert! The women of B3 Media Solutions are happy to announce that the first episode of ByteSized, where data, culture, tech and media intersect! We’re diving into: ✅ The death of the Duolingo owl?! ✅ Trump’s social media strategy (love it or hate it, it’s working) ✅ Are 18-34-year-olds are still eating KFC?! It’s data, culture, tech & media—all in bite-sized conversations with B...