B2Be Different - Engineering your brand for success

In this episode on the skills gap, Samantha spoke to Joe Pacitti, Managing Director of CeeD, about the challenges CeeD members face, why industry must take responsibility alongside government and education, how peer-to-peer learning and practical work experience help attract and retain talent, the importance of talking about all engineering and manufacturing sectors not just the supposedly glamoro...

In this episode, Steve speaks with Hari Jayaraman from Hale Hamilton Marketing, who's spent over two decades working in both B2C media and B2B sectors, about what B2B businesses can learn from B2C marketing, why emotional marketing and distinctiveness matter in a sector that plays it safe with features, and why the most important shift is to stop marketing to companies and start marketing to peopl...

In this episode on sustainability, I spoke to Justine Scullion from Circulus, a circular economy business focused on electronics, about how repair and reuse extends product life and saves money, how much of the engineering and manufacturing sector still uses a linear take-make-dispose model, and why you need to build sustainability into employee KPIs across the business. B2Be Different Circulus Ho...

In this episode on skills, I spoke with Jim Fowlie from Sensor-Works and chair of the Training Working Group at the AEMT, about why younger people don't always know what engineering opportunities are available to them, how networking and exposure to different engineering activities can shape careers, why smaller companies struggle to train new talent, and the critical role that professional associ...

I was really excited about speaking to this week’s guest as she was highly recommended by Keri Craig in our first sustainability episode (that’s episode 3). I spoke to Jane Dennyson, founder of Thrive Consulting about how ESG credentials are now baked into tendering requirements, why measurement and evidence are essential to avoid greenwashing accusations, and how sustainability is fundamenta...

In this episode Samantha spoke to Josh Robertson, founder of Engineer a Career and host of the Engineer a Career podcast, about why he sees the skills gap as a breakdown in the system between sparking the engineering mindset in schools and getting people into industry, why a third of engineering graduates don't work in engineering, and how organisations can build their talent pipeline by engaging...

In this episode, Samantha shared her research findings on the skills gap in engineering and manufacturing through third-party reports and from all of the expert guests we have spoken to about the skills gap during this series. She also announced our full-day event in Edinburgh on 2nd June in partnership with CeeD to explore collaborative solutions to this critical challenge. CeeD event on the 2nd...

In this episode on sustainability in engineering & manufacturing, Samantha spoke to Ryan McCuaig, lead product development engineer at Renewable Parts, about the circular economy. He spoke about how they're remanufacturing wind turbine gearboxes and other critical components, not just keeping them out of skips, but to perform even better than when they were new, getting turbines back online in...

In this episode about using apprenticeships to fill the skills gap, Samantha spoke to Murray Whittaker from Whittaker Engineering about how apprenticeships are foundational to their business with 35% of their 140-strong workforce homegrown, why the UK needs to be prouder of its engineering heritage, and how they're developing the next generation through open days, hands-on training, and opportunit...

After Samantha was interviewed by Steve in episode 13, this week it's Samantha’s turn to put Steve of the spot. Steve spoke about his journey from a mechanical and electrical engineering apprenticeship to running a successful creative agency, why he's always loved creativity and the challenge of helping B2B manufacturing and engineering overcome its conservativeness, and the five most important th...

In this episode on sustainability, Samantha spoke with Stephen Hall, Managing Director of Rautomead, about how sustainability has been in their DNA since 1978 when they started their continuous casting equipment business, why their near-net-shape manufacturing and electric furnaces significantly reduce CO2 emissions, how their commitment to sustainability helps them recruit the next generation of...

In this episode on the skills gap in engineering & manufacturing, I spoke with Jose Hernandez from the National Manufacturing Institute of Scotland (NMIS) about how they're addressing both the immediate skills gap and the broken talent pipeline, why succession planning is critical as the workforce ages, and how their state-of-the-art facility helps change outdated perceptions of manufacturing...

This week, the tables were turned on Samantha as she was interviewed by Steve about her journey into marketing for B2B manufacturing and engineering, why she's passionate about the sector, and the five most important things manufacturing and engineering companies need to consider, from employer branding and standing out to avoiding greenwashing and actually doing marketing communications in the fi...

In this episode on sustainability in the sector, Samantha spoke with Rob Jenkinson, Net Zero Program Manager at SKF, about their comprehensive global approach to sustainability across business, environmental, employee and community care, how life cycle assessments help map their entire value chain from raw materials to end-of-life, and why they're staying the course on decarbonisation despite poli...

In this episode exploring skills from a different angle, Samantha spoke with award-winning graduate Natasha Pell, who studied mechanical engineering at Strathclyde, hearing the talent's perspective on why the push towards university over apprenticeships is creating a mismatch, how small businesses struggle to support graduates, why companies need to be on TikTok and Instagram to reach future talen...

In this episode, Steve and Samantha explored the similarities and differences between B2B and B2C marketing, what engineering and manufacturing businesses can learn from consumer brands about distinctiveness and consistency, and how emotional marketing delivers twice the business impact of more rational messaging. B2Be Different Other episodes mentioned in this one: Episode 4 - Making the complex...

In this episode, we are looking at sustainability in engineering & manufacturing again. Samantha spoke with Jamie Burns from Ailsa Reliability Solutions about how reliability, accurate measurement, and circular economy thinking can drive major carbon and cost savings for businesses.   Ailsa Reliability Solutions Jaimie’s LinkedIn   Jaime asked listeners to contact Ailsa’s Sustainabil...

In this much-anticipated episode exploring skills in the sector, Samantha spoke with Natasha Kinnear from Primary Engineer, an organisation mentioned by multiple previous guests. Natasha explained how they inspire over 100,000 pupils into engineering each year through a whole classroom approach, why early engagement is business critical for addressing the skills gap, and how their competitions tur...

This episode is a crossover between a marketing episode and a skills gap episode. Steve and Samantha discussed why employer branding is often overlooked in engineering and B2B manufacturing, despite the critical skills gap, and why integrating internal and external communications is essential to attract and retain talent in a sector facing significant recruitment challenges.   B2Be Different...

In this episode exploring sustainability in the sector, Samantha spoke with Dave Pearson from Star Refrigeration about how they've embedded the UN Sustainable Development Goals into their business strategy, how they are helping customers move away from burning gas for heating, and why government policy on electricity pricing and roll out of heat pumps is key to improving air quality and reducing o...

In the second episode covering the skills gap in the engineering & manufacturing sector, Samantha spoke to Kat Culyer of Equal Engineers about why diversity is essential to addressing the skills gap, and how early STEM engagement and better partnerships between education and industry can open up engineering pathways for everyone. Equal Engineers Kat's LinkedIn Programmes Kat mentioned: Eko pro...

Engineering and B2B Manufacturing products are often complex by their very nature. So how do you get your message across in a simple and engaging way? Co-Founders Stephen Judge and Samantha Tonge chatted about why it is important and how to go about getting it right. B2Be Different website Hosted on Acast. See acast.com/privacy for more information.

In this first episode exploring sustainability in the sector, I speak with Keri Craig from Interflon Scotland about how good lubrication practices can unlock sustainability goals, from reducing waste and energy consumption to achieving measurable carbon reductions with solid data to prove it. B2Be Different Interflon Scotland's sustainability page Interflon Scotland's LinkedIn Other organisations...

In this first episode exploring skills in the sector, I speak with Mhairi Brown from Skyland Aviation about the engineering and manufacturing skills crisis and why we need collaborative solutions before it's too late. B2Be Different Skyland Aviation Fife College Find out more about the organisations Mhairi mentioned: Primary Engineer Scottish Engineering CeeD (Centre for Engineering Education &amp...

In the first B2Be Different vlog and podcast, Co-Founders Stephen Judge and Samantha Tonge were interviewed by agency consultant Chris Morris about who they are, why they launched B2Be Different, and what the top marketing communications challenges they see in the Engineering and B2B Manufacturing sectors. B2Be Different website Chris's LinkedIn Hosted on Acast. See acast.com/privacy for more info...