B2B Social Growth: Presented By Tribal Impact

64% of B2B buyers expect a more human, less formal tone of voice and 67% want to see an identifiable author attributed to thought leadership content. Join Tribal Impact's Sarah Goodall who'll be talking to Ryan Bares, Global Influencer Marketing Lead at IBM, about the power of transforming your technical experts into influencers on social media. We'll be covering: Benefits of having...

Are you struggling to get your employees active on LinkedIn? Has your employee advocacy platform plateaued in usage? If your employees don't have a compelling intrinsic reason to be active on LinkedIn, they won't be.   Typical LinkedIn training is heavily focused on the technical aspects of how to optimise your profile, build a network, and share content. However, this is often not enoug...

Content shared by employees is x8 more engaging than content shared by brand channels, so businesses not leveraging this are putting themselves at a significant disadvantage.  Join Tribal Impact's Sarah Goodall who'll be talking to Chris Kim, Director of Social Media at Airtable, about why social selling needs employee-generated content in the IT industry.  We'll be discussing: The...

According to Linkedin, about one third of B2B sellers (31%) say that they've closed deals over $500,000 without ever meeting the buyer face to face.  Join Tribal Impact's Vanessa Baker who'll be talking to Alejandro Cabral, Global Digital Sales Transformation Leader at Kimberly-Clark Professional, to discuss how to accelerate your global digital selling program.  We'll be discu...

This summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series. In part five, we’ll be discussing how to activate your experts on social media and transform them into social media influencers. Sarah will be joined by Tribal members and we’ll be putting her knowledge to the test, debunking common misconceptions, and hosting a live Q&a...

This summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series. In part four, we’ll be discussing how to activate your leaders on social media and how to handle objections to this. Sarah will be joined by Tribal members and we’ll be putting her knowledge to the test, debunking common misconceptions and hosting a live Q&A.  Is it...

This summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series.  In part three, we’ll be discussing how to activate your sales team on social media and launch a social selling program. Sarah will be joined by Tribal members and we’ll be putting her knowledge to the test, debunking common misconceptions and hosting a live Q&A. Her...

This summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series.  In part two, we’ll be discussing how to activate your employees on social media and launching an advocacy program. Sarah will be joined by Tribal members and we’ll be putting her knowledge to the test, debunking common misconceptions and hosting a live Q&A.  Here’s...

This summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series. In part one, we’ll be discussing employees on social media and building a business case so that leaders can't say no. Sarah is joined by Tribal Impact's Global Key Account Director, Sarah Winter, and we’ll be putting her knowledge to the test, debunking common...

Employee Activation, Sales Activation, Leadership Activation and Technical Experts Activation. These are the four pillars of Digital Activation.  Many companies make the mistake of taking a siloed approach - either having separate disconnected programs or only focusing on one component.  Join Tribal Impact's CEO Sarah Goodall and Head of Business and Industry Marketing at Panasonic Connect Eu...

On average, employees have 10 times more followers than their company's social media accounts and 92% of people trust recommendations from individuals (even if they don't know them) over brands. The potential for businesses to reach new audiences using their own employees' brands is huge. Join Tribal Impact's Vanessa Baker who'll be talking to Kate Bradley Chernis, CEO at...

According to the 2022 Edelman Trust Barometer, the financial services sector lags behind all other major industries in terms of trust. With public distrust at an all time high, what actions should businesses be taking?  86% of financial publication readers say it’s important for business leaders to use social media and they trust leaders who use social media more than those who don’t by a ratio of...

Ensuring employees feel comfortable posting on social media is one of the biggest challenges in implementing an employee advocacy program. This often stems from employees being too scared to post online because of archaic social media policies that are no longer fit for purpose.  Join Tribal Impact's Vanessa Baker who'll be talking to Dan Klamm, Vice President - Global Head of Social Med...

Nearly 6 in 10 say their default tendency is to distrust something until they see evidence it is trustworthy (Edelman Trust Barometer 2022).  It's now more important than ever for brands to focus on building trust with their audience and stakeholders, but how can this be done authentically? Join Tribal Impact's Justyna Brownbridge who'll be talking to Duarte Garrido, Global Head of...

More and more enterprise organisations are adopting social selling techniques, with some industries moving faster than others.  In the health technology space, Philips has already begun its journey to become a social selling leader.  Join Tribal Impact's CEO Sarah Goodall and Digital Selling and Engagement Manager at Philips, Antti Leivo, to learn more about Philips's story and why socia...

78% of salespeople engaged in social selling are outselling their peers who aren’t and companies with consistent social selling processes are 40% more likely to hit revenue goals than non-social sellers.  Join Tribal Impact's CEO Sarah Goodall and Head of Social Media at Colt, Jake Potter, to learn how Social Selling has evolved in the telecommunications industry. We'll be discussing:  H...

Content shared by employees receives 8x more engagement than content shared by company channels and brand messages are re-shared 24 times more frequently when posted by an employee versus the company's own social media channels. It's not surprising that people want to deal with people, not logos. Join Tribal Impact's Justyna Brownbridge who'll be talking to Wendy van Gilst, Cli...

Many B2B businesses underestimate the value of brand buildng, but a recent BCG & Google study found B2B brand building can be just as effective as in the B2C realm.  But how can a B2B business, especially maufacturers, authentically elevate their brand?  Join Tribal Impact’s Vanessa Baker who will be talking to Amy Strudwick, Sales and Marketing Operations Manager from DS Smith to learn about...

73% of millennials found their last role through social media and according to Glassdoor nearly 80% of job applicants use social media as part of their job search.  Organisations need to start living their culture on social media if they want to drive an inbound recruitment strategy.  Join Tribal Impact's Sarah Winter and Kay Coombs from Peas in a Pod Consulting to learn how digital culture h...

Brand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels (MSLGroup). This means that engaging thought leaders and employee advocates on social is more important than ever before - especially at key moments, like launching a new proposition.  However, introducing social media across the organisation and encouraging employees to beco...

When salespeople are move active on LinkedIn, they report 45% more sales opportunities and they’re 51% more likely to reach their quotas, according to LinkedIn. Despite this, 63% of new employees are reluctant to share company messages on social media. And this only go down to 54% when someone has worked somewhere for 1-3 years. Paid advertising, however, is blocked by as many as 44% of people, me...

It's no surprise that LinkedIn is quickly becoming the place to hang out for business professionals. This is even more true for executives and employees in leadership positions.  When leaders are active on LinkedIn, not only do they showcase their expertise and what it might feel like to work with that company, but they also attract talent and put a human personality in front of the brand of...

Video is quickly becoming the preferred format of building trust for businesses and individuals. It’s not a surprise as you can see a company’s or individual’s personality over video than on text.  In fact, video is the most shared type of content on LinkedIn, over 20 times more than other forms of content.  In this episode, Tribal Impact CEO Sarah Goodall and Tyler Lessard from Vidyard discuss: ...

When working in a highly regulated industry, you need to take a different approach to social business. However, despite there being various red lines, it's no different from knowing what you can and can't say in public - it's just a different channel.  In this episode, Tribal Impact CEO Sarah Goodall and Keith Lewis discuss:  ✔  Regulatory red lines   ✔  Starting with a comfort blan...

People are online now more than ever and to be successful you need to have a digital presence. However, it's important that you don't confuse this with thinking you have to be online all the time.  In this episode, Tribal Impact CEO Sarah Goodall and Lee Welch will be talking all about the importance of digital disconnection and balancing our relationships between online and in person. ...