B2B Social Growth: Presented By Tribal Impact

Nearly half of Gen Z and Millennials post content about their employer on a weekly basis (Edelman).  Join Tribal Impact's Sarah Goodall and Steven Brand, head of employer brand at EY, as they delve into the power of social media in shaping and amplifying your organisation's employer brand. We'll be covering: How can social media enhance an employer brand? The link between employee-g...

80% of jobseekers look up the social media profiles of current staff when applying or even considering a position (Capitalize).  Join Tribal Impact’s Sarah Goodall, and Jessica Tompkinson, Global Head of Communications & Corporate Affairs at Unilever, about how comms and HR can join forces with employee advocacy and how employee recognition can enhance your employer brand. We'll be coveri...

Currently planning your 2024 marketing budget? You won’t want to miss this episode. Join Tribal Impact's Justyna Brownbridge and Rand Fishkin from SparkToro, who’ll be discussing why paid media took such a large part of 2023 marketing budgets and whether this should be reconsidered for 2024.  We'll be covering: What’s the difference between measurement and attribution? Why do the least m...

75% of job seekers consider an employer’s brand before even applying for a job (LinkedIn). Join Tribal Impact's Sarah Goodall and Maria Dinu from Coca-Cola HBC, who’ll be discussing the link between employer branding, employee-generated content and social media.  We'll be covering: What does employer branding mean for Coca-Cola HBC? How can you encourage employee-generated content? How d...

Alexandra Fraysse, Channel Digital Engagement Manager at Henkel, will be discussing how a shared strategy with your channel partners can not only amplify your own social selling efforts, but bring joint success.   Sarah Goodall, Anna Troidl and Alexandra will be discussing: The challenges of launching a social selling program. Rolling it out through a channel ecosystem and maintaining engagement....

Thought leadership is one of the most effective tools an organisation can use to demonstrate its value to customers during a tough economy (Edelman).    Join Tribal Impact's Sarah Goodall who’ll be talking to Ashley Faus from Atlassian about how to become a thought leader.    We'll be covering: What does it mean to be a thought leader? How to grow your network, reach a wider audience, an...

76% say they’re more likely to trust content shared by individuals over content shared by brands (Adweek). Join Tribal Impact’s Sarah Goodall, and Nada Alkutbi from IBM, who'll be discussing IBM's approach to employee advocacy and how it fits into IBM's wider social strategy. We'll be covering: What does employee advocacy mean for IBM? IBM's three-tiered approach for ident...

Content shared by employees gets 8X more engagement than content shared through branded channels. Join Tribal Impact’s Sarah Goodall, and Lucy Thorpe, who'll be discussing how sales and marketing can collaborate to create engaging stories to attract customers. We'll be covering: The link between storytelling, sales and marketing. How employee-generated content can contribute to the value...

56% of professionals say an executive’s presence on social media positively influences their purchase decision. Join Tribal Impact’s Sarah Goodall, and David Perry from WSP, who'll be discussing the importance of leaders being visible on LinkedIn and how to support their social media journey. We'll be covering: How active leaders help employee engagement and support new sales. How can yo...

Leaders who use social media are trusted more than those who don't by a ratio of 6 to 1 (Brunswick). Join Tribal Impact’s Sarah Goodall and Charlotte Lander from Standard Chartered Bank, who'll be discussing the role of social media in building trust for brands, including challenges faced and the role senior leaders have to play. We'll be covering: The challenges of building trust o...

Join Ignacio Lancuba de Caro from Generali, a leader within the insurance industry, who will be sharing how they turn agents into trusted social advisors. Ignacio is joined by Tribal Impact’s Justyna Brownbridge. You will learn: How to turn agents into highly effective social advisors How Generali builds trust through their advice-led approach   Tips and tricks for using social media to generate l...

In today's fast-paced business landscape, employee advocacy is quickly becoming a core part of how B2B companies go to market. However, rolling out a company-wide program can be daunting and there are several common barriers to success. Join Joe Morris, global B2B social media and employee advocacy leader at Capgemini, and Tribal Impact’s Sarah Winter, who'll explore what it takes to emb...

Employees trust connected, digitally active leaders by a 3 to 1 ratio (Brunswick 2022).   In today's world, having your senior leadership active and showing up on social media is essential.   Join Tribal Impact's Sarah Winter and Sara Atkinson, EMEA Director of Field and Channel Marketing at Ciena, as they discuss how digitally active senior leaders are leading the way online. We'll...

Join Tribal Impact's Sarah Goodall and Carole Scott, who'll be talking about the power of storytelling in B2B and how we enable employees to tell great stories. Topics covered will include: Why storytelling is just as important in B2B Measuring communications and impact Creating a safe enviroment for employees to share their stories

According to LinkedIn, 76% of buyers are ready to have sales conversations on social media. Are your sales team ready to meet them there? Join Tribal Impact’s Sarah Goodall and Emmanuel Delvaux, former VP at MillerKnoll, who'll be sharing his experience and insights on how to transform sales through social selling and build lasting relationships with customers.    You will learn: The key bene...

Join Tribal Impact’s Sarah Goodall, and Nuria Munoz , Head of Talent Sourcing, at Microsoft, who'll be sharing her experiences of using social media across Microsoft, Unilever, and Vodafone (to name a few!), to attract top talent and promote diversity and inclusion in the workplace.    Topics covered will include: The role social media plays for inclusive hiring programs The importance of a c...

Companies with a successful employee advocacy program are 58% more likely to attract, and 20% more likely to retain, top talent. (LinkedIn) Join Tribal Impact's Justyna Brownbridge, and Anna Bertoldini, Global Head of Employer Branding at NielsenIQ, who'll be discussing how employee advocacy can amplify your employer branding efforts. We'll be covering: NIQ's approach to employ...

Many enterprise firms are seeing the benefits of digitally enabling their workforce on social media. In this LinkedIn Live, Tribal Impact CEO Sarah Goodall will be joined by Kirsten Boileau, Learning Experience Partner from SAP, who will be sharing how to drive digital behaviour change, at scale.  You’ll learn:  The importance of investing in a digital culture  Practical learning experiences to im...

Almost 6 in 10 employees choose a workplace based on shared values (Edelman). Join Tribal Impact's Sarah Goodall, who spoke with Maya Tsankova, Global Employer Branding & Digital Communications Lead at Coca-Cola HBC, about the connection between HR, digital culture, employer branding, and social media.  We discussed: Coca-Cola HBC's employee advocacy journey Rolling out an Employee A...

84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions. Learn about the power of building your own online community with Tribal Impact's Justyna Brownbridge, who'll be speaking to Nádia Vieira, Manager - Global Scaled Customer Success Programs for LinkedIn Sales Solutions, about the les...

Employee networks have on average 10x more followers than branded accounts (LinkedIn). Did you know that your employees have the potential to become your best influencers? Join Tribal Impact’s, Sarah Winter and Julia Dixon who’ll be talking to Peter Marshall, Portfolio Marketing Manager at Ericsson, about how he became a social media tech hero! We'll be learning: • How Peter got started on Li...

Join Tribal Impact's Sarah Goodall who'll be talking to Luan Wise, marketing consultant and founder of thelighthouse.social, about generational differences on social media and why social isn't just for Gen Z. We'll be covering: How brands can engage Gen Z on social How different generations use social media "I'm too old for social media" and other objections to s...

Did you know that 76% of buyers are ready to have sales conversations on social media?   Sarah Winter speaks with Ryan Almond, Global Vertical Marketing & ABM Director at Henkel, to discuss why social selling is a fundamental part of your GTM strategy. We discuss the following topics: Identifying your target markets Using social selling techniques for account research Hiring dedicated 'so...

According to LinkedIn’s State of Sales Report 2022, top performing sales professionals are paving a better pathway to selling the way buyers actually want to buy. Join Tribal Impact's Justyna Brownbridge, who'll be talking to Douglas Cole, Enterprise Sales Leader from LinkedIn, about the mindest of a successful modern seller. We'll be discussing: Why the world of B2B sales demands a...

80% of job applicants look up the social media profiles of current staff when applying or even considering a position (Capitalize).  Do they show what it's like to work for your company? Join Tribal Impact's Sarah Goodall who'll be talking to Danielle Guzman, Global Head of Social Media for Mercer, about employer vs employee branding and why your business needs to invest in building...